James is a distinguished product leader with a remarkable track record in product design, digital transformation and development, encompassing industries such as consumer electronics, enterprise software, and automotive. His extensive experience includes leadership roles at Microsoft, where he contributed to the Xbox, Zune, and Windows OS products, as well as a key role at Samsung, where he helped shape the Galaxy product lines and introduce the wearable products, such as Watch, fitness band and Buds ear sets. At GE, James further showcased his diverse skill set by leading the restructuring of Oil & Gas products as the global head of User Experience & Research. His deep passion for human-centered design and his expertise in building globally distributed teams distinguish him as an innovative and influential leader. James is also a player-coach who is dedicated to working closely with people.