Loyal (Randy) Murphy Email & Phone Number

Orchard Park, New York

A 30 year career as a business owner, sales and marketing executive, product development specialist, business consultant and personnel manager. My extensive experience on the client side of the table uniquely postions me for the executive search consulting arena. Adding my business experience to the energetic mix at Loyal Safety Search well positions the company to be an industry leader in Safety recruiting for years to come.

Buffalo/Niagara, New York Area

Responsible for brand management, marketing and key accounts for Western New York’s (WNY) leading workplace health and safety marketing company. Harmony Expositions was founded in 2003 producing worksite expositions for WNY employers. Developed and implemented “WellFest” brand – WNY’s largest and most comprehensive, multi-employer, regional, convention center scaled health and safety expositions.Expanded WellFest concept to Rochester, NY market from 2008 - present.Raised over $350,000 in major event corporate sponsorships including; Blue Cross Blue Shield (BCBS) of WNY, Kaleida Health, Catholic Health, Erie County Medical Center, M&T Bank, Excellus BCBS of New York, MVP Healthcare, Medco, Roche Diagnostics and Pfizer.

Buffalo/Niagara, New York Area

Invented and led development team for innovative FertiFlo brand consumer lawn and garden products. Developed sales, marketing and business plan securing over $800,000 in private equity capital.Initiated and led all aspects of product development including corporate and product image, mechanical engineering, intellectual property assets, technology licensing, prototyping, quality control, beta testing, component vendor sourcing, OEM, packaging, distribution and transportation logistics.Developed Marketing Plan for anticipated National Product rollout including National Public Relations Campaign, Infomercial production, script writing, film shoot and National cable and broadcast media purchase.

Buffalo/Niagara, New York Area

Established independent wireless communications technology dealership responsible for sales and marketing activities for Nextel brand products in WNY territory. Developed and managed direct and indirect sub-dealer sales channels penetrating B2B and B2C target markets.Achieved #1 dealer status for sales, service and customer retention in the Buffalo market.

Buffalo/Niagara, New York Area

Established sales, marketing and consulting firm providing services including; national and regional sales, marketing and brand management, business consulting, product development, packaging, concept evaluation, and independent key account and territory sales representation. Categories of manufacturers represented included; Lawn & Garden, Pet, Juvenile Products, Toy, Children’s Clothing & Accessories. Direct Home Office sales relationships; Wal-Mart, Kmart, Target, Home Depot, Lowe's, Frank's Nursery, Hechinger, Commerce Corp., Meijer, Zayre, Ames, Bradlees, Caldor, Toys”R”Us, Child World, CVS, Rite Aid, Revco, Safeway, Winn Dixie, Kroger, Central Garden, True Value Hardware, and others. Exceeded $7 million dollars in annual sales with an account base of over 1000.Managed liaison responsibility with over 35 manufacturers developing and implementing sales and marketing plans, forecasting and product development.Managed field sales force to achieve sales and marketing plan objectives.