Develop and lead UK D2C online retail.

Optimise and grow international online pure play retail for both owned and marketplace channels.

Heading up the development of both an existing ERP and new web platforms to support trade and retail custom. Expanding digital service into new territories and business sectors to deliver profit growth. Mediating with national organisations across sports, workwear, education, charity and public sectors to provide bespoke online apparel services. Managing ecommerce, analytics, content marketing and web development.

Managing website catalogue and customer journey to grow digital and preowned offering, promotional campaigns, and growth categories including tech, merchandise and apparel. Employing customer centric and data focused strategies to stimulate strong revenue growth. Co-ordinating with stakeholders at all levels of the business, first and third party suppliers, distributors and outsourced service providers to deliver a seamless multi-channel offering. Tools used include IBM Coremetrics, ARC, Chart Track, Google Analytics and internal commercial reporting tools.

Innovate product ranges and pricing strategies to grow catalogue revenue and profits. Undertaking R&D, forecasting, global sourcing, supply chain management and online retail to exceed KPI targets. Co-ordinating marketing and SEO campaigns to promote brand loyalty and custom, supported by national TV show features. Attending trade shows and representing brand, advocating services and products at locations such as NEC Birmingham.

Evolution and Environment Role: As a research student I was to compile a report and present data from my independent investigations.• Proficiency in laboratory specific skills• Use of databases and computational data processing tools including Excel and in house computational software• Independent project planning, management and assessment skills

Role: As a research student I was to compile a report and present the data from my investigations into a neurodegenerative disorder. • Statistical data processing• Group project planning, management and assessment skills• Presentation skills including PowerPoint

To promote brand awareness, loyalty and drive product sales. Providing customer support and running out of hours gaming clubs to building a strong rapport and service for customer base. Required a strong in depth understanding and wide breadth of product knowledge.