Loïc Lefebvre Email & Phone Number

Montreal, QC, CA

Montreal, Quebec, Canada

• Groupe BBH is a PE owne6 direct rd mid-size company developing and distributing premium safety gloves, workwear and personal protection brands for retail & industrial channels. Brands include Terra, Horizon, Gardena.
• Reports directly to the President. Member of the steering committee.
• 6 direct reports.
• Developed new 5-year commercial plan including marketing strategy repositioning and integrated Customer Experience.
• Reset, established and leads new Innovation committee to ensure long-term offering differentiation.

Montreal, Quebec, Canada

• Nuera Air is the largest global manufacturer of household cleaning appliances and is owned by Nuera Inc, (PE firm). Distribution in North America and in over 40 countries.
• Responsible for global sales and customer care group for all channels: mass retail, namely Costco/ Home Depot (Canada & US), 500+ independent retailers, 40 international distributors & e-commerce.
• Head count of 20 with 6 direct reports -2 in Europe.
• $40M in P&L responsibilities. Reported directly to the President. Member of the executive team.
• Involved in an in-depth organizational transformation. Developed 3-year commercial vision and strategy.
• Restructured agreements with 40 international distributors in Europe, Asia-Pacific and South America.

Montreal, Canada Area

• Spector & Co. is a leading North American supplier of promotional products for over 50 years. 400 office and factory employees, 500 products, including writing instruments, journals, tech, Ashbury and Topo Designs.
• Joined when Private Equity firm Blue Point Capital acquired Spector. Executive Team/ Board Member.
• P&L of $70M. Reported to CEO and Founder. Hired to build new North American sales structure.
• Achieved record company revenue in 2018, growing sales by 13% vs PY.
• Headcount of 16 with 5 direct reports including VP Sales in Canada and 2 USA Director of Sales.
• Created and led new Senior Sales Leadership Team.

Montreal, Canada Area

• Venture capital startup & public company which develops manufactures, sells and markets science-based skin care products. Brand portfolio includes Laboratoire Dr. Renaud, Pro-Derm, Premiology and ISDIN and are sold in.
• Reported to the President and Chairman of the Board. Member of the Operating Committee.
• Responsible for B2B and pharmacy channels for strategy development, planning and execution.
• Headcount:18 people. Sales team, Marketing Group, Customer Service Group, National Trainer.
• Designed new Sales Manual for go-to-market approach.
• Developed a 3 year portfolio innovation strategy in conjunction with R&D group.

Montreal, Canada Area

• Functionalab Group was founded in 2008 and distributes premium brands of science-based cosmeceuticals, nutritional supplements and functional beverages with sales of $65M+.
• Executive committee member. Joined during the startup phase, 10 months prior to retail launch.
• Dual role with sales and marketing responsibilities.Sales key achievements:
• Recruited and established a sales team and managed a retail operation team in Canada, US, UK.
• Built and managed successful multiple European and Asian distributor partnerships.
• Product training and best practices implementation with over 750 retailers' employees.

Montreal, Canada Area

• Global spirit leader. Portfolio includes Bombay Sapphire Gin, Grey Goose, Martini & Rossi vermouths/wines.General Management of the Quebec market including retail and on-premise channels, trade-marketing, finance and.
• Overall direction of 10 employees including District Manager, Key Account Manager, Trade-Marketing Manager, Retail and On-Premise Area Sales Managers.
• Full P&L and A&P authority. Consumer retail value: $120M.
• Strategic market planning and execution for retail and on-premise channels. Financial milestones over 5 years:
• Grew Quebec volume by 33%. Ranked no.1 region.
• Surpassed closest key competitor’s growth by 3 times. (33% vs.11%)

Toronto, Ontario, Canada

Montreal, Quebec, Canada