Loïc Lefebvre

Loïc Lefebvre Email and Phone Number

Head of Global Sales @ LABPLAS
Montreal, QC, CA
Loïc Lefebvre's Location
Montreal, Quebec, Canada, Canada
Loïc Lefebvre's Contact Details

Loïc Lefebvre personal email

About Loïc Lefebvre

•Sales, Business Development & Marketing Executive •14 years of mid-size company executive experience•Private Equity • Venture Capital • Startups • North American & Global expansion in 40 countries•Consumer goods • Hard goods • Wellness • Capital equipment•Strategic and critical thinking, a collaborative premium brand builder. Proven ability to build consensus.•Reputation for business and financial acumen, strong ethics and integrity.•Coaching leadership style inspiring trust. •Balance of corporate/entrepreneurial mindset. •Passion to bring best-in-class performance and positive transformation in culture, strategy and process.•Elaborated/implemented successful GTM, brand strategies and distribution models including DTC. •Managed the growth of 30 global and niche brands with P&L of up to $200M. •Track record for fostering and developing exceptional customer partnerships and relationships. •Due diligence and acquisition experience. •B2C industries: food, spirits, functional beverages, nutritional supplements and skincare.•B2B industries: hard goods, promotional products, safety and capital equipment. •Bilingual: French-English.

Loïc Lefebvre's Current Company Details
LABPLAS

Labplas

View
Head of Global Sales
Montreal, QC, CA
Website:
labplas.com
Employees:
64
Loïc Lefebvre Work Experience Details
  • Labplas
    Head Of Global Sales
    Labplas
    Montreal, Qc, Ca
  • Groupe Bbh Inc.
    Director Of Sales - Canada & Usa
    Groupe Bbh Inc. 2022 - Present
    Montreal, Quebec, Canada
    Groupe BBH is a PE owne6 direct rd mid-size company developing and distributing premium safety gloves, workwear and personal protection brands for retail & industrial channels. Brands include Terra, Horizon, Gardena, Holmes, Karbon.•Reports directly to the President. Member of the steering committee.•6 direct reports.•Developed new 5-year commercial plan including marketing strategy repositioning and integrated Customer Experience. •Reset, established and leads new Innovation committee to ensure long-term offering differentiation.
  • Nuera Air
    Vice President Global Sales & Customer Care
    Nuera Air 2020 - 2022
    Montreal, Quebec, Canada
    Nuera Air is the largest global manufacturer of household cleaning appliances and is owned by Nuera Inc, (PE firm). Distribution in North America and in over 40 countries.•Responsible for global sales and customer care group for all channels: mass retail, namely Costco/ Home Depot (Canada & US), 500+ independent retailers, 40 international distributors & e-commerce.•Head count of 20 with 6 direct reports -2 in Europe.•$40M in P&L responsibilities. Reported directly to the President. Member of the executive team.•Involved in an in-depth organizational transformation. Developed 3-year commercial vision and strategy. •Restructured agreements with 40 international distributors in Europe, Asia-Pacific and South America.•Improved EBITDA by 44% vs PY. 51% of the improvement was sales, trade spend & customer care related.•Implemented forecasting process & quarterly business reviews to build data-driven decision culture. •Hired, built and trained new internal customer care team (previously outsourced service).
  • Spector & Co
    Vice President Sales - North America
    Spector & Co 2017 - 2020
    Montreal, Canada Area
    Spector & Co. is a leading North American supplier of promotional products for over 50 years. 400 office and factory employees, 500 products, including writing instruments, journals, tech, Ashbury and Topo Designs travel bags, and business accessories. •Joined when Private Equity firm Blue Point Capital acquired Spector. Executive Team/ Board Member. •P&L of $70M. Reported to CEO and Founder. Hired to build new North American sales structure. •Achieved record company revenue in 2018, growing sales by 13% vs PY.•Headcount of 16 with 5 direct reports including VP Sales in Canada and 2 USA Director of Sales.•Created and led new Senior Sales Leadership Team.•Built and implemented with Leadership Team new Sales Playbook.•Silver Medal for Canadian Industry Supplier of the Year. Silver & Bronze medals for best industry representatives.
  • Crescita Therapeutics
    Vice President Sales & Marketing
    Crescita Therapeutics 2015 - 2017
    Montreal, Canada Area
    Venture capital startup & public company which develops manufactures, sells and markets science-based skin care products. Brand portfolio includes Laboratoire Dr. Renaud, Pro-Derm, Premiology and ISDIN and are sold in pharmacies (OTC), medical spas and in dermatologist clinics.•Reported to the President and Chairman of the Board. Member of the Operating Committee.•Responsible for B2B and pharmacy channels for strategy development, planning and execution. •Headcount:18 people. Sales team, Marketing Group, Customer Service Group, National Trainer.•Designed new Sales Manual for go-to-market approach.•Developed a 3 year portfolio innovation strategy in conjunction with R&D group.•Partnered with agency to support new commercial and communication strategy including new brand architecture, digital strategy mapping, loyalty program, experiential marketing and innovative merchandising.•Re-balanced Customer Service efforts. Deployment of hybrid role including up sell / cross sell.
  • Functionalab (Functionalab Group), A Growth 500 Company
    Vice-President Of Sales & Business Development
    Functionalab (Functionalab Group), A Growth 500 Company 2008 - 2014
    Montreal, Canada Area
    Functionalab Group was founded in 2008 and distributes premium brands of science-based cosmeceuticals, nutritional supplements and functional beverages with sales of $65M+.•Executive committee member. Joined during the startup phase, 10 months prior to retail launch. •Dual role with sales and marketing responsibilities.Sales key achievements:•Recruited and established a sales team and managed a retail operation team in Canada, US, UK. •Built and managed successful multiple European and Asian distributor partnerships. •Product training and best practices implementation with over 750 retailers' employees.•Notable clients: Jean Coutu, Harrods, Harvey Nichols, Selfridges, Space NK, Boots, Bloomingdale's.•Functionalab brand is found in 325+ selective and luxury POS in Canada, US, Europe and Asia •Jouviance skincare brand was acquired in 2011 and is now distributed in 2000 POS in Canada. Marketing key achievements:•Strategic brand positioning, product development, business intelligence analysis, pricing strategy.•Product development for functional beverage portfolio and nutricosmetic line.•Trade-marketing, product training programs, E-commerce and CRM platform building.•Voted “Best emerging brand” by world’s largest cosmetics trade show “Cosmoprof", Italy (2010). •Voted “Best new emerging brand’’ by “Beyond Beauty - Cosmeeting” Trade Show in Paris (2010).
  • Bacardi Canada
    Regional Director, Quebec
    Bacardi Canada 2003 - 2008
    Montreal, Canada Area
    Global spirit leader. Portfolio includes Bombay Sapphire Gin, Grey Goose, Martini & Rossi vermouths/wines.General Management of the Quebec market including retail and on-premise channels, trade-marketing, finance and operations.•Overall direction of 10 employees including District Manager, Key Account Manager, Trade-Marketing Manager, Retail and On-Premise Area Sales Managers. •Full P&L and A&P authority. Consumer retail value: $120M. •Strategic market planning and execution for retail and on-premise channels. Financial milestones over 5 years:•Grew Quebec volume by 33%. Ranked no.1 region.•Surpassed closest key competitor’s growth by 3 times. (33% vs.11%) •Generated 39% of the company’s total growth. Ranked no.1 region. •Exceeded annual profit targets by an average of 6%.
  • The Kraft Heinz Company
    National Key Account Manager - Loblaws
    The Kraft Heinz Company 1999 - 2002
    Toronto, Ontario, Canada
  • The Kraft Heinz Company
    Key Account Manager - Iga-Sobeys
    The Kraft Heinz Company 1997 - 1999
    Montreal, Quebec, Canada

Loïc Lefebvre Skills

Leadership E Commerce Kpi Implementation General Management Key Account Management Account Management Relationship Marketing Business Development Strategy Sales Management Luxury Goods Trade Marketing P&l Management Marketing Pricing Strategy Product Forecasting On Premise Marketing Brand Positioning Strategies Product Development Fast Moving Consumer Goods Marketing Strategy Brand Management

Loïc Lefebvre Education Details

Frequently Asked Questions about Loïc Lefebvre

What company does Loïc Lefebvre work for?

Loïc Lefebvre works for Labplas

What is Loïc Lefebvre's role at the current company?

Loïc Lefebvre's current role is Head of Global Sales.

What is Loïc Lefebvre's email address?

Loïc Lefebvre's email address is lo****@****ail.com

What schools did Loïc Lefebvre attend?

Loïc Lefebvre attended Uqam.

What skills is Loïc Lefebvre known for?

Loïc Lefebvre has skills like Leadership, E Commerce, Kpi Implementation, General Management, Key Account Management, Account Management, Relationship Marketing, Business Development, Strategy, Sales Management, Luxury Goods, Trade Marketing.

Who are Loïc Lefebvre's colleagues?

Loïc Lefebvre's colleagues are Sabrina Payne, Benoit (Br.) Brouillette, William Gorodko, Paula Martinez Palacio, Adriana Velasquez, Geneviève Tanguay, Maxime Huard.

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