Laura Steele Email & Phone Number

Columbia, Maryland, Us

Washington, Dc, Us

Collaborated with executive leadership and product teams to align research insights with the product vision, leading a redesign of a web scheduling platform to optimize content planning and distribution workflows for journalists. Led the research, design, and implementation of new search features, driving improved usability and functionality across the platform. Partnered with cross-functional teams to develop a comprehensive strategy for global language support, including Arabic and Chinese. This significantly expanded the platform’s international reach. Developed evergreen features for verticals such as media, commerce, and enterprise, utilizing user journey mapping and affinity maps to ensure the solutions were data-driven and user-focused. Enhanced and maintained design system components and documentation to support scalable and cohesive designs across global media teams. Mentored and guided interns and junior designers in cross-functional collaboration and designing for scalability, ensuring alignment with overall product and design system strategies.

Seattle, Washington, Us

Revamped and optimized the search system, reducing user search time by 50%, and significantly improving content discoverability and overall user satisfaction. Designed and implemented a unified design system across the product suite, enhancing consistency, improving user experience, and accelerating feature development across multiple teams. Pioneered a new design workflow in Figma, streamlining the design process, reducing iteration time, and accelerating time to market for new product features.

Culver City, Ca, Us

Reimagined a high-volume recruitment portal, leveraging recruiter insights to streamline the hiring process and improve applicant management efficiency. Redesigned user workflows for health insurance open enrollment tools, and increased enrollment speed by 50% with optimized user experience and system enhancements.

Austin, Texas, Us

• Paved the way into an art director role for Ford e-Commerce Website Platform. Had the final say on designs, created meeting agendas and brainstormed the best way to communicate important and technical elements to client.• Designed using multiple programs such as Adobe Suite (Photoshop, Illustrator, Indesign predominantly), Sketch, and Figma.• Developed new workflows and design templates to help increase productivity and ability to be proactive.• Created new designs, ran client meetings, and implemented new ways to communicate important and technical elements to clients such as Cadillac, Holden, and Sewell.• Worked as the liaison between the internal agency team and the internal UX team helping breakdown barriers in communication.• Participated in sprint discussions in an agile environment focused in JIRA. • Developed wireframes and layouts based on e-Commerce best practices.

Austin, Texas, Us

• Designed and developed landing page and dealer templates for dealer specific web pages and increasing revenue to dealership by thousands of dollars.• Designed style tiles for a variety of looks to be implemented into the core design framework.• Collaborated with Digital Analysts to create dealer specific banner ads and landing pages at varied sizes to be implemented throughout the web.• Collaborated with team members to create wireframes, mockups, and other deliverables for stakeholders such as: Chevrolet, Buick, and GMC. • Designed and developed card styles to create designs that were leveraged to all Chevrolet dealer websites and other General Motors dealer websites.

Seattle, Us

Collaborated with third-party engineering teams to design and launch new eCommerce layouts, driving a 30% increase in post-launch sales through enhanced user experience. Streamlined product design and printing workflows, enabling expanded distribution through major retail partners such as Nordstrom and Target.

Little Rock, Arkansas, Us

• Designed imagery for various mass e-mail marketing campaigns using Adobe Photoshop, and developed the templates using HTML, CSS, and Constant Contact.• Used Adobe Acrobat to develop client application forms for potential customers• Edited copywriting and fixed HTML coding within websites on FTP- and CMS-based servers, including WordPress, before they went live

Little Rock, Arkansas, Us

• Worked with cosmetic dentist and fashion clients to create e-mail marketing campaigns and print design work, including magazine ads, stationary, and note cards• Created web site wire frames to start a major website redesign• Managed site copy writing as it was sent from clients, before and after going online• Implemented SEO for clients using Google AdWord research

• Worked closely with lead web designer to create web site for client. • Took a PDF / PSD mock-up and created a website that exactly resembled it in HTML and CSS.• Learned how to work within an .ASP framework.

User Experience Design Circuit

Bachelor Of Science (B.S.), Web Design & Interactive Media