Director Marketing Technology
Provided hands-on technical leadership and consulting to internal teams including Marketing, Engineering, IT Operations and Analytics ● Owned data integration for multiple platforms including SFMC (Exact Target), Marketo, SFDC ● Established internal standards for data use and integration across divisions and platforms ● Responsible for transforming executive goals into executable technical projects ● Created and evaluated technical RFPs for data integrations, new platforms and IT services for build/buy/partner ● Designed and executed CCPA and GDPR technical compliance plans and automation across complex environments ● Evaluated new platforms for divisions across the company for appropriate usability, cost, technical fit, integration, data security