I'm passionate about aiding entrepreneurs in scaling their small and medium-sized businesses. My mentoring has extended to businesses featured in the inaugural edition of Shark Tank Guatemala, providing them with strategic guidance and actionable plans for growth. I focus on practical, results-oriented strategies that help founders navigate challenges, optimize operations, and build scalable, sustainable businesses. Passionate about empowering innovative minds and fostering entrepreneurship to unlock their full potential.

Working as Product Owner of the Yumpii platform, I spearhead the development and implementation of innovative solutions that enhance product efficiency and value. My role involves deeply understanding user needs, ensuring every feature of Yumpii aligns with our vision and business goals. I collaborate closely with cross-functional teams for agile and effective delivery, manage the product backlog, and prioritize key functionalities. My aim is to continually evolve Yumpii, maintaining its leading position in the market through continuous improvement and user-centered innovation.

Co-lead at Los Boris. I am instrumental in the strategic turnaround of our key ventures, Delito and Holy Smokes. My role focuses on transforming these restaurants from loss-making operations to profitable entities. My primary achievements include:Co-leading a dynamic rebranding initiative for Delito and Holy Smokes, aligning with modern market demands.Innovating the culinary experience, elevating customer satisfaction and appeal.Executing effective marketing strategies, crucial in repositioning the brands for a competitive market advantage.Streamlining operations to pivot from financial losses to profitability.At Los Boris, my ambition is to continuously identify and rejuvenate business opportunities, reinforcing our reputation for successfully revitalizing restaurant ventures.

As the owner of a successful Poke Bowl restaurant, I have honed my skills in marketing strategy, business development, and growth management. I have a proven track record of expanding brand awareness, increasing customer base and revenue, and maintaining a strong identity in the industry. My ability to analyze data and make data-driven decisions has been instrumental in improving profitability, while my commitment to excellence has allowed me to deliver high-quality products and services.Overall, my experience as a restaurant owner has taught me the importance of being adaptable, creative, and having a strategic mindset to achieve success in the highly competitive industry. I am committed to continuing to grow my business and seek new opportunities for expansion.

We specialize in sourcing, roasting, and packaging premium Guatemalan coffee for universities and corporations. Our coffee, delivered by skilled local farmers and expertly roasted by certified professionals, is available for private labeling. We offer bespoke packaging, tailored to feature your organization's logo or design, making our coffee an ideal corporate gift or branded product.

Responsible of overseeing the sale of 1,000+ apartment units distributed in 5 different projects. (DUO, Villa Mariscal, Céntrico, Zoe, Villa Romana)Manage a $20+ MM budget with an average 16-18% IRR. In charge of a 26 people team. Developed monthly and quarterly commercial strategies through discount and promotions while meeting budget goals. Clients and team follow ups through Pipedrive CRM. Sold 20+ units every month achieving 100% of the sales KPIs.

Manage and allocate $2MM+ yearly budget for the different credit card loyalty programs (American Airlines, PriceSmart, Copa Airlines, Walmart, Millas Plus and Puntos BAC Credomatic). Developed growth strategy for each loyalty program based on transactions, revenue and number of clients. Big data analysis for taking more accurate and data backed decisions with the help of tools likes Power BI.Created more than 30 ATL and BTL marketing campaigns. In charge of a 5 person team reporting directly. Developed and implemented the new VISA PriceSmart for Guatemala that transitioned from American Express. More than 10,000 users merged within 6 months.

Shadow general manager on daily meetings, activities and projects. Development and execution of $100MM portfolio growth strategy. Responsible for monitoring and revising key internal processes to ensure maximum efficency. Development and implementation of BTL marketing campaigns for American Express and MasterCard brands.Co-ordinated marketing campaigns with sales activities. Overseeing and planning of the American Express’ joint monetary fund annual budget.

In charge to oversee South Africa, Caribbean, El Salvador and Panama markets with $5-$10MM+ yearly sales.Maintain close relationship of a 50+ client portfolio by doing sale and post-sale follow-ups in the target markets. Responsible for negotiating price, calculating margin and costs, and overviewing design of current and new innovation of 300+ models. Monthly trips to visit existing customers and ensure highest customer satisfaction and search of new potential clients. Weekly and monthly follow up to new and existing orders to ensure on-time deliveries. Responsible for elaborating quarterly sales projections.

Identify, qualify and secure business opportunities by cultivating and maintaining mutually beneficial business relationships with current and potential clientsLeverage executive-level relationships to develop targeted sales strategies that convey a customized approach to all business pursuits.Screen potential business deals by analyzing market strategies, deal requirements, potential, and financials; evaluating options; resolving internal priorities; recommending equity investments.