Lauren Blaess Detra Email & Phone Number

Bradenton, Fl

Worldwide

• Communicate directly with Multi-Platinum Recording Artist Katy Perry and key tour, public relations and commercial agency representatives to oversee various contests, album release strategies, tour meet-and-greets, television events, and development of fan social media/ online presence. • Moderate, design and produce original content for first and largest official fan forum, katyperryforum.com. Created and maintain current official Katy Perry fansite KatyCats.com• Organize commercial partnerships, fan promotions, and giveaways with major international brands (such as Paramount Pictures, Claire's Jewelry, ProActiv Solutions, Pop Chips, MTV, COTY perfumes, et al)

Sarasota, Fl

• Oversee special projects for America’s top final expense insurance marketing organization, including: web design, video editing, company's social media presence, and graphic design projects.• Design and write creative and engaging marketing copy for internal and external audiences for variety of projects including advertising, marketing flyers, recruiting materials, e-Cards, speeches, marketing presentations, internal e-newsletters, advertorials, blog posts, and bylined executive articles.• Increased website traffic over 1,000% since hired, established and continually update all social media channels.• Create promotional video/photography packages for yearly international insurance conferences.• Comprehensive data base management and advanced knowledge of SMM tools increasing SEO and tracking ROI.

Newport, Ri

-Actively pursue, acquire and manage new and returning commercial accounts for advertising department of Award-winning newspaper and news website.-Create engaging, effective advertisements and campaigns with in-house graphic design team.-Regularly surpass fiscal advertisement goals while working effectively to meet rigorous daily deadlines.

Providence, Rhode Island Area

Responsibilities varied, but included editing video, entering, and executing daily newscast Chyron and CG, operating the teleprompter during newscasts, and monitoring all aspects and levels of audio.

- Designed several promotional materials and graphics for websites and social networking sites for recording artists Katy Perry and KE$HA.- Created designs and graphics for the Josh Groban Foundation as part of his 27th birthday, “Raise 27” Campaign which received over $48,500 in donations.

Hired to assist the agency in preparing photographs for clients, overseeing office organization, and managing incoming calls. Tasks Included - · Kept office running smoothly by answering phones, and confirming transfer of mass funds from clients including National Geographic, the Times, and USA Today. · Organized and filed hundreds of photograph transparencies a day by location and numerical order. · Retouched over 300 photographs for major clients, using advanced knowledge of Adobe Creative Suite to quickly create a high quality product for waiting orders. · Accurately completed a critical 2,000 photograph reorganization project days a week ahead of schedule, through spending extra hours at the office each day.

Chosen to care for 25 children enrolled in the camp and organize daily activities to provide safe and fun experiences throughout camp hours. Tasks Included - · Successfully scheduled children’s day to day activities as well as five members of staff for the entire eight week summer camp program through strong organizational skills and leadership qualities. · Effectively organized and supervised the only injury- and incident- free camp out of 10 YMCA summer programs offered. · Responsible for opening up the facilities each morning, making sure I was never late and always prepared for when the children arrived.· Honored as the top counselor at the YMCA summer camp program for 2008.

Master Of Arts (M.A.), Digital Journalism And Design, 4.0

Bachelor Of Arts, Communications

Activities and Societies: Temple NewsPhotographer at Temple News

Communications

London, UK

High School

Activities and Societies: Track & Field Student Council Mock Trial Vocal Ensemble Concert Chorus Marching Band Symphonic Band Theater