Lisa Bradshaw Email and Phone Number

Clients: Central Garden & Pet | Acuity Lighting | The Lumistella Company (Elf on the Shelf) | Be So Well | Gardens & Blooms• Elevated brand visibility by designing dynamic sales collateral, promotional items, and retail signage that spoke directly to target audiences.• Developed compelling brand identities that aligned with each client's unique voice, positioning them as leaders in their respective markets.• Produced high-impact packaging designs across multiple formats, ensuring consistency and a seamless customer experience.

• Led the creative execution of large-scale national and regional campaigns, ensuring consistent and impactful messaging across digital, print, and environmental channels.• Managed the development and creative direction for SiteOne and three private label brands, ensuring each brand had a distinct identity while maintaining alignment with overall company goals.• Streamlined access to creative resources by managing the digital asset management system, improving team collaboration and efficiency.• Directed photoshoots and video productions, creating engaging content that adhered to brand standards and resonated with target audiences.• Developed and enforced brand guidelines for corporate and private label brands, maintaining consistency in design, tone, and messaging across all platforms.• Collaborated closely with marketing, product, and sales teams to align creative strategies with overall business objectives, driving stronger customer engagement and brand growth.• Oversaw the design and production of packaging, merchandising displays, and promotional materials to enhance the presence of both corporate and private label brands at retail and key industry events.

• Managed and delegated responsibilities to other designers, vendors, and agency partners while providing direction• Updated the brand guidelines as the brand evolved, and created packaging guidelines for LESCO• Continued to educate and assist in rebranding efforts• Evaluated, sourced, managed the implementation, and adoption of a workflow management software providing the organization with its first solution for creative requests and a proofing tool• Developed new design concepts and creative for hundreds of local and national campaigns

• Design marketing materials for the field team including, flyers and monitor slides• Created and scheduled email marketing• Redesigned private label packaging & logos