Laura Stevenson work email
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Laura Stevenson personal email
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Laura's background spans 15 years in consumer goods marketing (10 years in the food and beverage industry), and is bolstered by an MBA from the UW Foster School of Business and on-the-job brand management training at Fortune 500 companies. As her career started out on the creative side of marketing with a degree in Design | Media Arts from UCLA, she has a keen eye for branding and aesthetics, which helps ensure marketing execution is aligned to brand strategy, and helps her collaborate productively with creative agencies.In her current role at Peet’s Coffee, Laura is responsible for the full product portfolio available in coffee bars, covering everything from beverages and food to coffee beans, merchandise, and grab-and-go options. Her responsibilities include product positioning and marketing strategy — defining target demographics, setting pricing and promotions, overseeing photography and menu design, and spearheading new product introductions through market insights, innovation, and testing, all while managing the P&L and marketing budget. Effective teamwork is crucial, and she maintains close collaboration with Retail Operations, Finance, R&D, and the broader marketing team.Areas of expertise include:• Brand strategy / positioning• P&L Management• Product forecasting• New product development / Innovation• Cross-functional GTM planning • Portfolio optimization• People development• Digital marketing
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Senior Marketing Manager, Innovation (Cpg & Retail)Peet'S Coffee Jul 2024 - PresentEmeryville, Ca, Us -
Head Of Retail Product MarketingPeet'S Coffee Mar 2023 - Jul 2024Emeryville, Ca, Us
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Senior Marketing Manager, BeveragePeet'S Coffee Nov 2021 - Mar 2023Emeryville, Ca, Us
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MemberThe Angel Group Mar 2024 - PresentThe Angel Group is a growing community of industry pros and peers who invest in early stage CPG brands -
Marketing DirectorDown To Cook Apr 2021 - Aug 2021El Cerrito, Ca, Us -
Senior Marketing Strategy & Branding ConsultantLs Marketing Strategy & Branding Feb 2020 - Apr 2021Independent marketing consultant for mission-driven startups who wish to grow in line with their principles. Brands: Down to Cook/Adda Veggie, Foray Coffee, WellFest, Louwee -
Senior Brand Manager / Head Of Marketing, IrelandThe Kraft Heinz Company Jan 2019 - Nov 2019Chicago, Il, Us -
Category Brand Manager, Us Fresh Food (Protein Boxes, Salads, Snacks)Starbucks Jul 2017 - May 2018Seattle, Wa, Us -
Brand Manager, Us Retail & Ecommerce Re-Launch Of Verismo (Innovation)Starbucks Sep 2016 - Jul 2017Seattle, Wa, Us
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Senior Product Manager, Single Serve Coffee (Via, K-Cup, Verismo)Starbucks Jul 2015 - Sep 2016Seattle, Wa, Us
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Product Manager, Via InstantStarbucks Jul 2013 - Jun 2015Seattle, Wa, Us
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Global Marketing Consultant, Cpg Brand Building & Channel ExpansionRudi Multi Trading Company Limited Dec 2011 - Mar 2012 -
Mba Brand Management Intern, FoodserviceStarbucks 2012 - 2012Seattle, Wa, Us
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Graphic Design & Marketing ExecutionMarshall Electronics 2009 - 2011Torrance, Ca, Us -
Grassroots Marketing InternFanscape 2007 - 2007Los Angeles, California, Us
Laura Stevenson Skills
Laura Stevenson Education Details
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UclaDesign | Media Arts & Global Studies -
Uw Foster School Of BusinessMarketing
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Universidad De BelgranoArgentina
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Las Lomas High School
Frequently Asked Questions about Laura Stevenson
What company does Laura Stevenson work for?
Laura Stevenson works for Peet's Coffee
What is Laura Stevenson's role at the current company?
Laura Stevenson's current role is Brand Builder | Marketer | Foodie.
What is Laura Stevenson's email address?
Laura Stevenson's email address is lp****@****cks.com
What is Laura Stevenson's direct phone number?
Laura Stevenson's direct phone number is (206) 447*****
What schools did Laura Stevenson attend?
Laura Stevenson attended Ucla, Uw Foster School Of Business, Universidad De Belgrano, Las Lomas High School.
What skills is Laura Stevenson known for?
Laura Stevenson has skills like Social Media Marketing, Marketing Strategy, Marketing, Market Research, Online Advertising, Advertising, Digital Marketing, Marketing Communications, Competitive Analysis, Email Marketing, Marketing Research, Brand Management.
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