Laura Stevenson Email & Phone Number

Laura's background spans 15 years in consumer goods marketing (10 years in the food and beverage industry), and is bolstered by an MBA from the UW Foster School of Business and on-the-job brand management training at Fortune 500 companies. As her career started out on the creative side of marketing with a degree in Design | Media Arts from UCLA, she has a keen eye for branding and aesthetics, which helps ensure marketing execution is aligned to brand strategy, and helps her collaborate productively with creative agencies.In her current role at Peet’s Coffee, Laura is responsible for the full product portfolio available in coffee bars, covering everything from beverages and food to coffee beans, merchandise, and grab-and-go options. Her responsibilities include product positioning and marketing strategy — defining target demographics, setting pricing and promotions, overseeing photography and menu design, and spearheading new product introductions through market insights, innovation, and testing, all while managing the P&L and marketing budget. Effective teamwork is crucial, and she maintains close collaboration with Retail Operations, Finance, R&D, and the broader marketing team.Areas of expertise include:• Brand strategy / positioning• P&L Management• Product forecasting• New product development / Innovation• Cross-functional GTM planning • Portfolio optimization• People development• Digital marketing

Listed skills include Social Media Marketing, Marketing Strategy, Marketing, Market Research, and 23 others.