Lauren Ohlsson Email & Phone Number

Gig Harbor, Wa, Us

Greater Seattle Area

Serve as team lead for cross-functional pharmaceutical vertical for global, omni-channel video ad-tech company. Develop HCP and Patient solutions for our largest pharmaceutical digital advertisers and prospects, by furthering the relationship between operations and our media sales team. Spearheaded solutions to ensure products met the stringent regulations required by the pharmaceutical industry. As a part of strategic approach, worked closely with 3rd party data partners to reach highly qualified audiences. Responsible for Pharma industry insights, positioning, and partnering with external and internal teams to develop approach to video-focused Pharma advertising.

Remote, Usa

Lead a cross-functional, strategic operations team supporting Pharma, Education, Business, and Public Service lines of business to ensure VDX.tv solutions are maximized to align with client challenges.

El Segundo, California, United States

Develop strategy for Emerging Vertical clients that include Pharma, Politics, B2B, Non-Profit, and Education industries. Manage Vertical team tasked with developing solutions for top clients with a focus on direct opportunities. Responsible for industry insights, positioning, and working closely with sales team to grow revenue.

Greater Los Angeles Area

VDX.tv was formerly known as Exponential

El Segundo, Ca

Manage West Coast Account Management Team in El Segundo and Emeryville for global ad-tech company. Responsible for managing team responsible for $35 million in revenue and challenged to grow and retain business in a post-sale capacity.• Manage team to accomplish 5MM in annual incremental revenue and hit target retention rates• Implement training and recognition program which increased employee retention by 80%• Demonstrated leadership skills by supporting and motivating team members to accomplish KPI goals, such as incremental, retention, and meeting attendance• Present performance and insights to high-value clients and senior agency leadership• Partner with Sales team, Performance Strategy team, Campaign Management team, Ad Operations to establish strong internal partnership to ultimately increase client spend• Work closely with Indian-based technical teams• Coordinate semi-annual sales training conferences and events for the West Coast Region

San Diego, Ca

Set digital strategy and oversaw all website, social media, and CRM activities with up to a 6MM production budget. Managed and mentored team of social media specialists, ensuring innovative and consistent brand messaging across Facebook, Twitter, Instagram, Tumblr, and Snapchat.• Led two full website redesigns from end to end, from establishing strategy through implementation, resulting in 61% increase in traffic to jackinthebox.com.• Orchestrated campaign creative development for 50+ digital media campaigns, including online video, in-app, native, social media, influencer outreach, location-based, couponing, SEM, banners, and custom creative units.• Oversaw the creation of digital content calendar with more than 100 pieces of unique social media content.• Honored with the Jack in the Box “Hats Off” award for strategically increasing opt ins to the email database by 100% and mobile database by 1,000%+ by defining targeting and merchandising to ensure engagement and relevance.• Developed Regional Marketing Playbook in order to ensure media and creative consistency for a team of 20 regional marketing managers across the country.• Demonstrated leadership skills by hiring and retaining social media team direct reports.• Chosen by management team to present two case studies at the ANA (Association of National Advertisers) Digital and Social committee meetings for Native Advertising and Influencer Outreach strategy to groups of 30-50 people.• Completed stretch assignment to report to CMO and manage TV, Radio and OOH creative development in addition to digital creative duties.

El Segundo, Ca

Managed the client relationship with the Jack in the Box account in order to establish the digital brand presence through efficient media buys, website management and redesign projects, email database growth initiatives, and integration with partner agencies.• Spearheaded digital execution for two Effie award winning campaigns: “What would the world be without Jack?” and “Mini Sirloin Burgers: Innovation in the face of discounting.”• Lead cross-functional team to launch a large-scale redesign resulting in a modernized, mobile enabled website user experience for the brand and corporate websites.• Pitched and won project for new approach to local landing pages to improve SEO rankings, thereby driving an increase of 75% in qualified traffic to jackinthebox.com location pages.• Managed creative development for dozens of digital campaign to support new product launches, price point promotions and branding campaigns.• Supported upper funnel branding activities as well as lower funnel traffic driving tactics to increase email databases sign ups by 150%.

El Segundo, Ca

Coordinated day to day execution of Jack in the Box, Pardee Homes and Curves accounts by delivering media reporting and analysis,website updates, and email list building strategies.• Developed and implemented email database acquisition and marketing program by A/B testing to ensure relevant communications,thereby setting industry exceeding benchmarks for the campaign moving forward.• Coordinated 50 individual website updates with cross-functional team of designers, programmers, and creatives.• Optimized media buys and provided client reporting for 20 individual media campaigns to deliver efficient CPC and CPL metrics.• Managed lead generation front-end forms and back-end system by ensuring 3,000+ leads per week were delivered to Curves locations in real-time.

El Segundo, Ca

Executed media buying and reporting results to Jack in the Box, Curves, and Pardee Homes clients.• Utilized Nielsen data to define target audiences and ensure appropriate audience indices.• Presented campaign results and analysis to Apollo Interactive executive team and ultimately the client on a weekly basis.• Trafficked banner and SEM ads for all campaigns and managed the Insertion Order and media buying process for more than 20 individual media campaigns.

El Segundo, Ca

Supported account team with media buying, reporting, and optimizing digital media for Jack in the Box, Curves, University of Phoenix, and Pardee Homes.• Facilitated process of developing and signing Insertion Orders with digital media partners utilizing standards.• Configured campaigns within ad-serving platforms to ensure accuracy and campaign delivery for over 12 campaigns with varying objectives.

Los Alamitos, Ca

Cerritos, Ca

Salinas, California Area

Intern for Union Plus Portfolio Marketing

Bs, Business Administration - Marketing Management, Minor Graphic Communications

Activities and Societies: Kappa Alpha Theta, American Marketing Association, Order of Omega

Mba, General