110 Cadence is social media consultancy that delivers results at the intersection of skill and speed. We are storytellers who believe in the transformative impact of conversations. Curious and creative, we have a passion for solving challenges big and small.

Building a community of fitness and nutrition-minded individuals on Instagram and TikTok, celebrating body movement and wellness inclusivity by sharing exercise motivation, tips and opportunities to sweat together.Summer 2019 - Completed a yoga HIIT certification to teach group fitness encompassing the benefits of power and restorative yoga combines with High Intensity Interval Training, with and without weights.Fall 2012 - Completed a 9 month Ashtanga apprenticeship program specializing in mysore-style yoga, maintaining a six day a week self-practice and supporting the cultivation of the mysore community in Florida.

Responsible for holistic social media strategy and vision for the company, that is cascaded to 9 full-service restaurant brands.Advanced knowledge of Facebook, Instagram, Twitter, TikTok, Snapchat and YouTube, from a high-level planning standpoint to tactical execution.Leads a team of 12 (was 22 pre-Covid) that builds brand awareness and strengthens guest loyalty through data-driven strategies rooted in premium content creation and community engagement.Manages real-time, campaign and evergreen digital content ideation and development. 4k+ pieces of content developed per year, created in collaboration with internal, external, agency and creator partners. Spearheads all tool, vendor, agency, partner and creator contracts and negotiations, making important budget decisions to spend most effectively.Collaborates with multi-functional, internal and external partners to develop 360 strategies and plans that elevate brand relevance and creatively capture target audiences across owned, earned and paid channels.Implemented data analytics framework to deliver social KPIs and tracking into cross-functional dashboards and measurement tools, allowing brands to see the 360 picture of their performance, gain high-quality insights.Established significant social media team growth that resulted in incremental headcount and budget resources. This was realized by leveraging personal influence earned over time with C-Suite and Executives.Instituted and maintains organizational structure, understanding corporate capabilities and opportunities for enhancement. Closely partners with HR, while also directly recruiting to fill roles using existing networks and contacts.Formalized digital standards and procedures for all brands to ensure consistency. Developed and delivered digital playbooks and online trainings to domestic and international partners to ensure compliance with SOPs.

Built the company's first-ever social team, focused on delivering brand relevancy through creative storytelling, best-in-class community engagement and efficient brand awareness via paid social campaigns. Developed and executed holistic and channel specific strategies for Facebook, Instagram, Twitter, Snapchat, YouTube, and Review Sites (Google, Yelp, TripAdvisor).Directed a annual paid social media budget in partnership with media planning/buying agencies to deliver always-on, promotional and real time campaign.Amplified family-oriented campaigns and partnerships including United States Youth Soccer League (#ScoreOG), Boys & Girls Clubs of America, Take Our Daughters and Sons to Work Day, Little Italy (in-restaurant arts/crafts/activity program for kids), Mom Blogger/Influencers (Mom 2.0 Sponsorship).Directly managed earned and paid influencer relationships spanning macro, micro and mini influencer tiers, including research, analysis and selection, contract negotiation and ongoing relationship management.Consistently participated in on-brand, relevant, social media trends and pop-culture moments. Partnered with internal and external resources to develop creative concepts that uniquely tied the brand into the moment to increase brand awareness and brand relevancy.Developed all social content leveraging in-house and external partners (150+ pieces / month), managing photo and video shoots to deliver compelling, digital engagement moments that emotionally connect the guest— turning fans into customers.Delivered paid and organic social media reports to leadership featuring both quantitative and qualitative insights, with actionable direction.Collaborated with cross-functional teams (internal & external) to build relationships and identify opportunities to deliver strong results/ROI.Produced best-in-class processes for all aspects of social media execution, with information documented in digital playbooks and rolled-out via interactive training sessions

Founded the company's first-ever social media department from the ground up, ending in 500k annual billings by 2014. Built a team (5 people), managed and executed varied aspects of organic social media for 20+ clients spanning many industries — focus on restaurants and sports/athletics.Built a team, managed and executed varied aspects of digital and social media for 20+ clients spanning many industries: food and beverage, sports, retail, advanced education, healthcare, tourism, art and entertainment, home services, technology, higher education, real estate, +

Supported clients with traditional PR/media relations and event planning and organic social media strategy/execution. Also facilitated clients' advertising campaigns (traditional and digital), rebranding initiatives, local store marketing activities, product development and branding, pro-bono campaigns, and more.

Conceptualized and realized a first-of-its-kind social media program for Smokey Bones Bar & Fire Grill, leveraging 70+ team members to act as an on-the-ground social media community engagement team (call "web hosts")