Fully responsible for the budget allocation and digital acquisition strategy of France, Netherlands, Spain and Portugal:- Briefing the digital agency with the media plan and KPIs to achieve, guiding their work in creating and optimising effective Paid Search, Paid Social, Display, Gmail and Google Shopping campaigns - Monitoring traffic performance on Google analytics and Tableau to identify opportunities or gaps in performance and propose solutions to senior management- Working on projects to optimise the SEO/SEM strategy and improve cost efficiency

Planned and delivered high level commercial and performance marketing strategies, in order to hit MVF's gross profit targets:- Project-managed a number of high value milestones on the Digital Marketing Operations Roadmap, with senior stakeholders across the business - Attended and presented at key client meetings, fostering a collaborative relationship - Line management of one executive

Monitored and analysed the success of marketing campaigns across the EMEA region:- Daily managed campaign performance against key business indicators: CPA, CVR and RPC - Planned and coordinated launches of new campaigns with channel teams: Paid social, PPC, CRM, Native and SEO- Identified several opportunities to drive meaningful change towards profit maximisation across all marketing channels, including Paid Search, Paid Social, SEO and CRM- Mentored, trained and challenged more junior members of the team, to take on more responsibility and contribute to the team’s objectives

- Marketing planning and media buying- Created and managed display and email campaigns- Liaised with international media partners, agencies and affiliates- Daily reporting and monitoring of digital campaigns- Onboarding and training of new marketing managers

- Managed the Anti-Fatigue product range on a daily basis- Executed communication packages for new products - Coordinated website and online application designs- Organized international launch of new premium lens product within team of four Brand Managers

- Supported local managers in the CEEMEA region with retail communication and offline promotional campaigns: brochures, POS material, store events and incentive packages for retailers