Lisa Pinkston Email & Phone Number

Atlanta, Georgia, United States

Lead an organization of 35+ associates responsible for igniting customer success through new business development, customer collaboration (Coca-Cola KO Lab/North America Collaboration Center), targeted North America and international customer engagement, and economic forecasting for critical business planning. Serve as a catalyst for the team's success in achieving business growth and career goals. Focused on building operational effectiveness, aligning strategic resources and leveraging the Coca-Cola network for future success.

Atlanta, Georgia, United States

Responsible for accelerating growth and profitability, improving execution, removing barriers and prioritizing initiatives to improve overall operational effectiveness. Built and implemented plans to accelerate agile capabilities, and collaborate with cross-functional agile teams to achieve business goals. Led Zone leadership routines and represented the Zone President in North America routines.

Atlanta, Georgia, United States

Led a team of seasoned marketing professionals charged with driving economic value for top strategic customers of The Coca-Cola Company. Responsible for identifying opportunities, securing resources and inspiring a high-performing team to generate top-line growth. Influenced alignment on strategic priorities that impacted the total enterprise. Built future talent in the organization through coaching associates on enhancing capabilities and taking risks to drive unexpected results.

Greater Atlanta Area

Led strategic marketing relationship on the Arby's business. Established and implemented a multi-year strategy through consumer and customer insights, re-engineered the beverage innovation process and introduced new categories (premium lemonade and kids beverages) to maximize gross profit. During time in role, recognized as Coca-Cola's 2021 Women's Foodservice Forum Change Maker for break-through leadership, influence, risk-taking and significant business turn-around during COVID. This prestigious honor is provided to just one person in the organization annually for distinctive business impact.

Greater Atlanta Area

Advanced CMO relationships with top national foodservice customers (including Bloomin' Brands, Church's Chicken and Mellow Mushroom). Increased beverage sales year over year by establishing solid strategic vision, transforming customer relationships, and identifying untapped opportunities. Established new business planning process to increase collaboration and speed to market. Defined and rolled-out new digital partnerships to grow consumer purchases. Received department award in 2016 for exceptional collaboration in renewing a high-profile and at-risk contract.

The Coca-Cola Company, Brand Portfolio And Strategy Innovation Group

Inspired cross-functional teams and agencies to design strategies and initiatives to enhance sponsorship investments with multicultural consumers. Created a new framework for Coca-Cola’s Pay It Forward Program. Repositioned digital and retail strategy which led to double digit increases in program metrics. Also led creative and talent plans for Coca-Cola’s sponsorship of the Essence Festival. Refreshed the Visual Identification system for the Coke-Essence program and implemented it across the entire marketing mix. Achieved Essence Festival Sponsor of the Year Award in 2013 for high-impact, integrated marketing programming.

Transformed Coca-Cola’s approach to beverage marketing in the Drug and Club channel through leading marketing relationships with CVS, Walgreens and Costco. Developed consumer research to identify new ways to grow sales. Created proprietary club-channel packaging for carbonated soft drinks and sports drinks, leading to double-digit growth when launched. Established business case for research investment in drug channel customer data system, leading to new ways of developing beverage programming for year-round activation including loyalty, digital and asset tie-ins.

Developed brand strategies and creative direction on the Coca-Cola and Nesta brands. Led annual business planning, analytics routines, advertising development (TV, radio and outdoor), media planning, cross-functional team program development - as well as new packaging and flavor innovation.

Formulated brand strategies and messaging to compete in the grain snacks category. Responsible for analytics for weekly business forecasting, directing production locations across the U.S. Defined consumer program direction for Back-to-School and the Olympic Games. Led SKU rationalization projects that redefined portfolio resources.

Mba, Marketing Concentration

Activities and Societies: Admissions Representative and NBMBAA Member

Ba, Economics And Art History

Activities and Societies: Alpha Kappa Alpha Sorority, Admissions Representative/Tour Guide, Ethos, Wellesley-Washington Intern, Student.