Lisa Pinkston Email and Phone Number
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Passionate business leader known for influencing critical outcomes through insights, collaboration and a relentless focus on results. Career is grounded in a classical marketing foundation from leading consumer packaged goods companies such as General Mills and Coca-Cola. Known for building successful teams and leveraging the talents and diverse thinking of others to create meaningful business solutions. Expertise includes strategic planning, driving innovation, transforming underperforming businesses, and people leadership.
The Coca-Cola Company
View- Website:
- coca-colacompany.com
- Employees:
- 75239
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Vice President, Customer EngagementThe Coca-Cola Company Apr 2023 - PresentAtlanta, Georgia, United StatesLead an organization of 35+ associates responsible for igniting customer success through new business development, customer collaboration (Coca-Cola KO Lab/North America Collaboration Center), targeted North America and international customer engagement, and economic forecasting for critical business planning. Serve as a catalyst for the team's success in achieving business growth and career goals. Focused on building operational effectiveness, aligning strategic resources and leveraging the Coca-Cola network for future success.
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Vice President, Agile Accelerator & Strategic InitiativesThe Coca-Cola Company Aug 2022 - Apr 2023Atlanta, Georgia, United StatesResponsible for accelerating growth and profitability, improving execution, removing barriers and prioritizing initiatives to improve overall operational effectiveness. Built and implemented plans to accelerate agile capabilities, and collaborate with cross-functional agile teams to achieve business goals. Led Zone leadership routines and represented the Zone President in North America routines.
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Director, Customer GrowthThe Coca-Cola Company Apr 2021 - Aug 2022Atlanta, Georgia, United StatesLed a team of seasoned marketing professionals charged with driving economic value for top strategic customers of The Coca-Cola Company. Responsible for identifying opportunities, securing resources and inspiring a high-performing team to generate top-line growth. Influenced alignment on strategic priorities that impacted the total enterprise. Built future talent in the organization through coaching associates on enhancing capabilities and taking risks to drive unexpected results.
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Senior Marketing Strategist, Inspire Brands Key Account TeamThe Coca-Cola Company Jan 2018 - Mar 2021Greater Atlanta AreaLed strategic marketing relationship on the Arby's business. Established and implemented a multi-year strategy through consumer and customer insights, re-engineered the beverage innovation process and introduced new categories (premium lemonade and kids beverages) to maximize gross profit. During time in role, recognized as Coca-Cola's 2021 Women's Foodservice Forum Change Maker for break-through leadership, influence, risk-taking and significant business turn-around during COVID. This prestigious honor is provided to just one person in the organization annually for distinctive business impact.
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Senior Customer Marketing Manager, Foodservice National AccountsThe Coca-Cola Company Apr 2015 - Dec 2017Greater Atlanta AreaAdvanced CMO relationships with top national foodservice customers (including Bloomin' Brands, Church's Chicken and Mellow Mushroom). Increased beverage sales year over year by establishing solid strategic vision, transforming customer relationships, and identifying untapped opportunities. Established new business planning process to increase collaboration and speed to market. Defined and rolled-out new digital partnerships to grow consumer purchases. Received department award in 2016 for exceptional collaboration in renewing a high-profile and at-risk contract.
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Strategic Projects Lead, Multicultural MarketingThe Coca-Cola Company Oct 2011 - Mar 2015The Coca-Cola Company, Brand Portfolio And Strategy Innovation GroupInspired cross-functional teams and agencies to design strategies and initiatives to enhance sponsorship investments with multicultural consumers. Created a new framework for Coca-Cola’s Pay It Forward Program. Repositioned digital and retail strategy which led to double digit increases in program metrics. Also led creative and talent plans for Coca-Cola’s sponsorship of the Essence Festival. Refreshed the Visual Identification system for the Coke-Essence program and implemented it across the entire marketing mix. Achieved Essence Festival Sponsor of the Year Award in 2013 for high-impact, integrated marketing programming.
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Retail Shopper Marketing (Senior Shopper Marketing And Marketing Manager Roles)The Coca-Cola Company Jan 2001 - Mar 2011Transformed Coca-Cola’s approach to beverage marketing in the Drug and Club channel through leading marketing relationships with CVS, Walgreens and Costco. Developed consumer research to identify new ways to grow sales. Created proprietary club-channel packaging for carbonated soft drinks and sports drinks, leading to double-digit growth when launched. Established business case for research investment in drug channel customer data system, leading to new ways of developing beverage programming for year-round activation including loyalty, digital and asset tie-ins.
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Brand Management (Associate Brand Manager And Brand Manager Roles)The Coca-Cola Company Jul 1997 - Dec 2000Developed brand strategies and creative direction on the Coca-Cola and Nesta brands. Led annual business planning, analytics routines, advertising development (TV, radio and outdoor), media planning, cross-functional team program development - as well as new packaging and flavor innovation.
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Assistant Marketing Manager - Nature Valley Granola BarGeneral Mills Jul 1996 - Jul 1997Formulated brand strategies and messaging to compete in the grain snacks category. Responsible for analytics for weekly business forecasting, directing production locations across the U.S. Defined consumer program direction for Back-to-School and the Olympic Games. Led SKU rationalization projects that redefined portfolio resources.
Lisa Pinkston Skills
Lisa Pinkston Education Details
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Marketing Concentration -
Economics And Art History
Frequently Asked Questions about Lisa Pinkston
What company does Lisa Pinkston work for?
Lisa Pinkston works for The Coca-Cola Company
What is Lisa Pinkston's role at the current company?
Lisa Pinkston's current role is Vice President at The Coca-Cola Company.
What is Lisa Pinkston's email address?
Lisa Pinkston's email address is lm****@****att.net
What is Lisa Pinkston's direct phone number?
Lisa Pinkston's direct phone number is +140467*****
What schools did Lisa Pinkston attend?
Lisa Pinkston attended Duke University - The Fuqua School Of Business, Wellesley College.
What are some of Lisa Pinkston's interests?
Lisa Pinkston has interest in Poverty Alleviation, Children, Education, Health.
What skills is Lisa Pinkston known for?
Lisa Pinkston has skills like Marketing Strategy, Strategy, Customer Insight, Market Planning, Shopper Marketing, Marketing, Consumer Products, Management, Strategic Planning.
Who are Lisa Pinkston's colleagues?
Lisa Pinkston's colleagues are Namakula Ritah, Lola Rodriguez, Lory Forger, Yamil Padilla Rivera, Linda Tendwa, Lungoeh Lungani, Irene Coughlan.
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Lisa Pinkston
Louisville, Ky3gmail.com, gmail.com, louisville.edu1 +150256XXXXX
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Lisa Pinkston
Manager, Ophthalmic Society Relations At American Academy Of OphthalmologySan Francisco, Ca2swbell.net, aao.org -
7yahoo.com, everestkc.net, everestkc.net, bellatlantic.net, aol.com, metlife.com, metlife.com -
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