Lauren Prushan Email & Phone Number

Washington, District Of Columbia, United States

Influence goal setting and strategy with lead generation, sales, site traffic, and conversion rates analysis.Produce monthly KPI reports for product teams, providing performance analysis and strategic recommendations. Manage daily operations of Google Ads accounts for product teams; efforts drove a 300% increase in conversions and 130% increase in impressions in 2022.Compile data from various sources into customized visualization dashboards that provide data-driven insights to aid product teams in decision-making.Develop self-service data solutions to empower members of marketing and product teams with validated, real-time analytics and a standardized process for requesting ad hoc reports.

Tucson, Arizona

Led marketing operations for department programs, including developing strategic initiatives for digital, print, and event-based communications, creative content, and analytics reports regarding key metrics and trends.Created social media content and managed calendar to increase community understanding of program services; efforts drove a 200% increase in following on Instagram and increased engagement across all platforms.Delivered presentations to key internal and external audiences, including executive leadership, industry conferences, and campus events.Managed a team of student staff in both in-person and virtual work environments.Oversaw department budget for strategic marketing initiatives, increasing funds to drive brand awareness among internal and external audiences.Designed brand style guidelines to ensure all print and digital media were consistent with institutional branding.Partnered with technology team on website re-design to improve UX and usability.Directed digital marketing and communications strategy for department’s COVID-19 response, focusing on developing strategic website content and converting existing materials into digital media.Organized Student Success Conference for over 500 participants in February 2020; designed and published all marketing materials.

Santa Monica, Ca

Managed all facets of broadcast & digital advertising production, including bidding, director/editor search and selection, filming, post production, internal team management and balancing vendor relationships.Directed project resources, management tools and personnel to ensure that deadlines and quality standards are met throughout the lifecycle of the project. Established and oversaw production budgets, allocating resources and managing costs to meet desired results.Collaborated with creative teams, account managers, and clients, coordinating and executing high-quality films to meet time-sensitive deadlines.Clientele included MillerCoors, University of Phoenix, Hewlett-Packard, ASICS, Expedia, Mitsubishi Motors North America, Boost Mobile, Sony, Adidas, Pepsi & Academy of Motion Pictures Arts & Sciences.

Santa Monica, Ca

Collaborated with senior producers with daily operations and tasks on major productions, including scheduling, casting and bidding projects with vendors.Produced social media content, radio commercials, animatic for testing, and internal brand videos.Managed both domestic and international travel for agency, client & talent for all shoots.

Los Angeles, Ca

Assisted sales team with creating contracts, maintaining strict advertising schedules, and providing client support for both local and national advertising accounts.Researched prospective clients & created comprehensive reports to track advertising activity with competitors.Mentored team of interns in both sales and editorial department.Managed office environment, including coordinating major office move. Editorial Intern duties included: Copy editing, researching topics for future articles, transcribing interviews, and managing schedule and appointments for editor-in-chief.

Master Of Business Administration - Mba, Marketing Concentration, 4.0

Bachelor Of Arts (B.A.), American Literature (United States), 3.86

Activities and Societies: Phi Beta Kappa Society, National Society of Collegiate Scholars, Dean’s Honors List, UCLA Mentorship, Chi.