Lawrence Puang

Lawrence Puang Email and Phone Number

CEO and Founder @ Xephyr
Sydney, NSW, AU
Lawrence Puang's Location
Greater Sydney Area, Australia, Australia
Lawrence Puang's Contact Details

Lawrence Puang work email

Lawrence Puang personal email

About Lawrence Puang

Experienced technology leader specialising in solving meaningful commercial problems with the practical applications of data and AI solutions. Deep industry expertise across Sales, Media & Marketing, HR, Not For Profit and Retail Media. Currently the founder of a start up which has the vision to create a world where every organisation and employee have the opportunity to be great at what they do through AI. This is being achieved through two solutions: - Culturate: Where we help organisations identify what a great employee looks like, and then using AI solutions to help organisations develop the capabilities of the rest of the organisation to be great. - TalentFirst.ai: Where we help mid to large size enterprises deploy data and AI capabilities that are scalable and practical to impact the biggest areas of the business. Previously an Executive of Australia’s largest Data Analytics business, Quantium. Built and grew the media and marketing business 48% year on year over 10+ years which was later sold to Woolworths. Launched data products in market which became the industry currency for ad targeting and measurement. Recognised by Facebook for innovation in the measurement space. Formed deep partnerships with several leading organisations including Woolworths, NAB, Facebook, Newscorp, Nine, Google, oOh!Media and Foxtel. Qualified as a Fellow of the Institute of Actuaries Australia.

Lawrence Puang's Current Company Details
Xephyr

Xephyr

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CEO and Founder
Sydney, NSW, AU
Lawrence Puang Work Experience Details
  • Xephyr
    Ceo And Founder
    Xephyr
    Sydney, Nsw, Au
  • Culturate
    Ceo And Founder
    Culturate Jun 2021 - Present
    Sydney, New South Wales, Au
    Culturate empowers employees and organisations to be great at what they do with our AI-driven SaaS platform. Our platform uniquely benchmarks the traits and behaviours of top performers by integrating and analysing extensive data from HR, communication, productivity, and finance systems. Leveraging AI, Culturate identifies developmental gaps and nudges personalised recommendations to address the gaps.
  • Talentfirst.Ai
    Ceo And Founder
    Talentfirst.Ai Jun 2021 - Present
    Sydney, Nsw, Au
    TalentFirst.ai is a data and AI consultancy. Our mission is to empower organisations to be great at what they do through scalable and practical AI solutions. We have a range of services which include:* Zero to Practical AI - Building foundational capability from data strategy through to infrastructure, dashboards and operationalising AI. We operate across a number of industries including retail, media, not for profit, financial services and Government. * Workforce analytics - Optimise the workforce to drive performance, reduce risk and improve experience.* Retail Media - Support the development of a data-driven media offering from strategy through to implementation of data solutions.
  • Quantium
    Executive, Media & Marketing
    Quantium Nov 2017 - May 2021
    Eveleigh, New South Wales, Au
    Achievements: Led the Media and Marketing business of 50+ people to create category disruptive products such as Q.Segments and Q.Measure and in Retail Media- Delivered revenue growth of 48% CAGR over 10+ years to create a 8 figure business- Delivered 25%+ more effective advertising performance through the development of Q.Segments and Q.Measure which was later acquired by Cartology (Woolworths)- Created an ecosystem of advertisers, agencies, media owners, data partners and ad tech partners to deliver an advertising data product to market - Led and developed the Woolworths targeted media proposition (which was powered by an advanced personalisation engine) and later acquired by Cartology (Woolworths)- Partnered with oOh!media to deliver the most advanced data driven Out of Home advertising capability that allowed panel level optimisation delivering advertisers 20%+ more reach- Formed partnerships with Woolworths, NAB, oOh!media, Facebook, Google, Newscorp, Nine, P&G, Unilever, IPG, OMG etc.
  • Quantium
    Senior Leadership Team - Media
    Quantium Aug 2015 - Nov 2017
    Eveleigh, New South Wales, Au
    Achievements- Led the negotiation of a significant media data commercialisation partnership with Woolworths- Won the Facebook Innovation award for the development of industry leading measurement products- Launched the Facebook and Quantium partnership which was the first of its kind data targeting product in Australia- Launched the Newscorp partnership- Partnered with MCN (now Foxtel Media) to develop a world class Pay TV analytics capability
  • Quantium
    Principal
    Quantium Jun 2013 - Jul 2015
    Eveleigh, New South Wales, Au
    Achievements- Led and grew the Market Mix Modelling practise working with clients including NAB, NIB, Jetstar, Bupa, Medibank, ANZ, Telstra, Woolworths and others- Acting head of the Melbourne office
  • Quantium
    Analytics And Actuarial Consultant
    Quantium Jan 2009 - May 2013
    Eveleigh, New South Wales, Au
    Achievements- Delivered commercial insurance pricing for Vero NZ (Auckland, New Zealand)- Built industrial gas pricing models for BOC- Built mining safety bolt pricing models- Evaluated and recommended Housing Automated Valuation Models for a LMI provider
  • Quantium
    Data Analyst And Full Stack Software Developer
    Quantium Dec 2005 - Dec 2008
    Eveleigh, New South Wales, Au
    Achievements: Delivered software projects despite no prior software development experience or education- Developed insurance pricing competitive intelligence tools using webscraping technology- Developed a bespoke Customer Relationship Management (CRM) platform for the industrial gas industry (including back-end and front-end using SQL and ASP.NET)

Lawrence Puang Skills

Actuarial Sas Analytics Excel Sql Pricing Actuarial Science Valuation Financial Modeling Financial Analysis Statistics Data Analysis Microsoft Office Word Powerpoint Predictive Modeling Analysis Econometrics Econometric Modeling Customer Analytics Modeling Customer Analysis Data Mining Business Analysis Risk Management Predictive Analytics Statistical Modeling R Microsoft Excel P&l Management Business Development Leadership Strategy Advertising Fast Moving Consumer Goods Sales Business Strategy Strategic Partnerships Contract Negotiation People Management People Development Cross Functional Team Leadership Data Science Actuaries Partnerships General Management Negotiation Segmentation Team Leadership Big Data

Lawrence Puang Education Details

  • Actuaries Institute
    Actuaries Institute
    Actuarial Science
  • Macquarie University
    Macquarie University
    Actuarial Studies
  • Sydney Technical High School
    Sydney Technical High School

Frequently Asked Questions about Lawrence Puang

What company does Lawrence Puang work for?

Lawrence Puang works for Xephyr

What is Lawrence Puang's role at the current company?

Lawrence Puang's current role is CEO and Founder.

What is Lawrence Puang's email address?

Lawrence Puang's email address is lp****@****ail.com

What schools did Lawrence Puang attend?

Lawrence Puang attended Actuaries Institute, Macquarie University, Sydney Technical High School.

What skills is Lawrence Puang known for?

Lawrence Puang has skills like Actuarial, Sas, Analytics, Excel, Sql, Pricing, Actuarial Science, Valuation, Financial Modeling, Financial Analysis, Statistics, Data Analysis.

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