Coaching: • Coaching Guitar & Keyboard to students – both individual and classes • Studying students’ capabilities in playing music and helping them achieve their maximum potential • Simplifying and breaking down concepts for easier understanding

Responsibilities: • Events & Marketing, Coaching, Operations & Student Support Services Events & Marketing: • Planning and organizing in-house events – MasterClass sessions, ExpressWay Bootcamps Social Media Marketing – Facebook, Instagram & Blog, planning of monthly themes, filming of respective participants (coaches / students) for 15 seconds covers, designing of posters and inspirational quotes • Planning of Social Media activities Operations & Student Support: • Daily operations – premise support • Student support in terms of email & phone enquiries

• Customer onboarding planning & execution for Brenntag APACcountries• Assist, oversee and execute business readiness activities for roll-outof b2b-ecommerce platform including communication to all stakeholders (internal-employees; external-customers), training for internal stakeholders, and UAT for the eCommerce platform• Successful roll-out for AU, NZ, SG, MY; in progress for IN, ID, VN, TH for 2021• Onboarding strategy and CRM activities• Data readiness exercise and daily report generation from severalsources• Coordination and liaison with several parties to enable digitalchannel’s success; from DigiB APAC team, parent company - Brenntag APAC, DigiB HQ in Netherlands, Global Marketing from Brenntag Essen, external consultants & developers engaged for various softwares and platforms

Achievements 2019:• Team lead; started the B2B Channel Management in UrbanFox in Q42018; led a team of 6 in the Demand Generation division and spearheaded the offline (traditional) procurement and eCommerce business, eProcure Store – UrbanFox with the Merchandising team on Supply side for both Keppel Business Units and external companies• Oversee the implementation and buildup of the new B2B eCommerce platform – eProcure Store• Incremental month-on-month B2B growth, sales revenue for sale of office supplies from $0 to close to $600k in 1 year – 2019 • B2B Digital Marketing Growth – Online sessions growth from 0 to 31,000; checkout conversions from 0 to 333; signup conversions from 0 to 543 in 8 months upon launched in May 2019 • Process Set-Up and Implementation – customer order process, credit management, product assortment & masterlist, CRM, lead pipeline, tracking and optimization• Mapped out customer journey and assigned different team roles – inbound, outbound and key account for lead generation, lead nurture and client retention2020:• Idea incubation for the B2B team; spearhead a new project for the company to align common goals within the company along with Keppel Board’s direction

Achievements:• Managed a budget of 150k for Google Adwords for 7 branches across 3 countries, Singapore, Malaysia, Indonesia; 2 customer segmentations (Premium Business & Mass Market Business). • 15% increase in enquiries across entire group, 1614 to 1844.• eCommerce MKTG (Mass Market Business): o Increase in web traffic (sessions): 10%, 74,329 to 82,114o Increase in conversion rate: 20%o Increase in EDM checkout rate: 100%, 53 to 106• Annual Budget Reporting for Marketing and Mass Market Business • Managed Google-accredited vendor, Webnatics, for the entire group’s Adwords activities• BTL MKTG: mass distribution of 14,400 cataloguesResponsibilities: • Full support to all marketing activities including regional support to 7 regional offices.• Supporting Sales Team in product development and promotion• Conceptualizing and implementing marketing initiatives Lead Generation and Customer Acquisition • Tapping on both online and offline marketing channels • Online channels: SEM, SEO, Social Media Marketing • Offline channels: Events, Brochures, Flyers, Vehicle Decal, CatalogueCollaboration with Internal and External Stakeholders• Planning and execution of marketing initiatives • Develop and manage marketing budget to ensure the maximum effectiveness, efficiency and ROI Reporting • Monthly report on status and health of marketing campaign• Make data-driven recommendations on marketing initiatives to help meet objectives and eliminate blockers• Assessment of Effective Marketing using SalesForce CRM and SAP• Assessment of Effective Marketing using Google Analytics

Responsibilities: • Support and manage the ecommerce business unit (www.yellowbox.com). Oversee operational processes and formulate strategies to promote growth and sustainability of the business unit. Streamline and organise business processes. Understand supply chain efforts and identify ways to automate and improve operational efficiency. Full support including conceptualizing and implementation of all marketing initiatives. Device initiatives in collaboration with the Marketing / Ecommerce team to increase customer acquisition and overall business strategy.Lead Generation & Customer Acquisition • Online channels: SEM, SEO, Social Media Marketing • Offline channels: Events, Brochures, Flyers, Vehicle Decal, Product Catalogue• Database management and harvesting mechanism. Ensuring data accuracy and profiling for promotional activities.• Oversee CRM (& SalesForce CRM) and lead management, define lead source and establish valid data to define effectiveness on each promotional channel ensuring ROI.Operational Processes• Identify opportunities to automate and streamline processes • Improve overall operational efficiencyEcommerce Strategy• Develop comprehensive understanding of business drivers and operation buy flows and fulfillment of online products• Understanding supply chain management • Define value propositions and promote business to meet sales target and achieve sustainable growth• Improve UX/UI on eCommerce frontend operating system, enhance user experience with useful function and applications.Collaboration (Internal & External Stakeholders)• Planning and execution of marketing initiatives • Develop and manage marketing budget to ensure the maximum effectiveness, efficiency and ROI Reporting • Monthly report on status and health of marketing campaigns and OS implementations• Make data-driven recommendations on marketing initiatives to help meet objectives and eliminate blockers• Track project budget/timelines and monitor resources

Responsibilities:• Conceptualization, implementation, and evaluation of Bugis Street Online’s strategic marketing, promotions, and communications initiatives, contributing to the sustainable growth of the business Business Development:• Research on IT services and customized solutions for eCommerce• Research on expanding business regionally – Liaison with Government agencies, Spring Singapore, Singapore Tourism Board & International Enterprise Singapore• Analysis of current Business Model and mapping out entire Business Process Flow – both internal operations & eCommerce System Marketing: • Liaison with various agencies for social media campaigns like “Bugis Street Roulette”; Celebrity Get-ups for Less”; Style Guru with instagrammers; and launch campaignsOperations & Tenant Relations:• Helping out with operations – everyday activities mainly tenant relationseCommerce Platform:• Identify hindrances caused by eCommerce platform• Liaison with IT agencies, developers & system integrators on eCommerce website development

Responsibilities:• Business Development, External Vendor, Client, Partner Liaison, Sales, Marketing, Human Resource, Administrative & Finance Business Development: • Research on Web, Mobile, Augmented Reality (AR) Technologies & Government Grants• Business & Technical Proposal• Business ProfileLiaison & Coordination:• Liaison with business & industry partners – Web, Mobile, AR, IT Solutions and hardware companies• Liaison & procurement from supply-sideSales:• Cold-calling & sending emails out to prospective clients / business partners / suppliers • Preparing business proposals & presenting to prospective clients• Preparation of sales kit• NetworkingMarketing:• Social Media Marketing (very minimal due to early stage of business, refining business direction)• In preparation to take Google Analytics IQ TestHuman Resource Management:• Setup of recruitment drive (agencies), Job portals• Interview coordination• Internship coordination with various polytechnics & universities• CV & Resume up-keeping• Application of Employment Pass / S Pass for future employeesAdministrative / Finance:• Minutes-taking• Purchase of office equipment• Preparation of Pricing sheet • Preparation of quotations & invoices

Responsibilities• Teaching Sing and Play Keyboard and Music-making lessons • Managing a class of maximum six / seven students.• Studying students’ capabilities in playing music and helping them achieve their maximum potential• Perform during events

Responsibilities• Teaching Media Literacy Programmes in MOE Schools• Managing classes of 40 students• Studying students’ behavioral patterns and helping them achieve their maximum potential• The need to identify the best way to put across certain learning attributes in different circumstance• Decision-making is important due to limited time frame given for every school• Educating students in the areas of Media – Photography; Advertisements; Techniques of Persuasion; Social Media; Creating a Short Commercial

Responsibilities:• Client Servicing; pitching, setup and execution of projects; doing proposals, costing sheets (budgeting), program schedules, master plans, quotations, contracts and closing accounts; liaison with vendors & organisations; multi-tasking; being resourceful; exposure to wide range of industry players; ability to handle situations and make crucial decisions; research & analysis on various sectors - extreme sports, government, sponsorship; business development; close working relationship with different business divisions - designers, production, logistics, AVL and project team. Projects Handled: • 2011- Shinko Groundbreaking Ceremony; L’Oreal September Sale; HG Metal & Manufacturing Dinner & Dance; Kult 3D Reebok Event; Apple Charity Christmas; Tanjong Pagar Countdown Party• 2012 - Woh Hup Chinese New Year; Singapore Garden Run; Woh Hup Safety Campaign; NTUC Income Race On!; NTUC Back To School Fair; NTUC My First Skool Projects Involved: • 2011 - KK Hospital Dinner & Dance; NUHS Dinner & Dance; BASF Family Day; Prudential Dinner & Dance; Keppel Family Day; MeRadio Rocks; Mettle Games • 2012 - Beckin Dickinson Family Day; Asia Pacific Breweries Family DayProjects Pitched but Declined: • 2011 - Mediacorp Groundbreaking; Woh Hup Sports Day; Lanxess Safety Campaign, Apple Sports Day; AVA Dinner & Dance• 2012 – Apple Dinner & Dance; MediaCorp Battle @ Water Margin; NTUC U Live Power of U; NTUC Family Day; OCBC Family Day; SBS Transit Awards & Launch; Sembawang Shipyard Teambuilding; Stemcord Family Day; NHG Family DayResearch & Business Development• Singha Corporation • World Sport Group • Osotspa Pte Ltd• Project X

• Lesson planning• Understand and identify every students’ weaknesses and strengths to better cater to their needs• Managing a class of 12 students • Studying students’ behavioral patterns and helping them achieve their maximum potential• Patience, tolerance, decision making and clarity of each situation are important virtues in this line• The need to identify the best way to put across certain learning attributes in different circumstance• Exposed to administrative matters of the tuition centre such as school fees, attendance, and excel workings

• Lesson planning• Managing a class of 40 students• Experienced being a form teacher for 3 weeks - form teacher responsibilities, parent-teacher meeting, etc• Ability to identify the best way to put across certain learning attributes in different circumstance• Decision-making and clarity of situations play important roles• The need to understand students' needs and cater to the different learning capacities

•Serve customers, help in stock replenishment, handle cashier and making phone calls.•Exposure in dealing with customers of various age groups and different nationalities.