College Lecturer
CurrentBTEC FPT International College in Can Tho, VietnamTeaching courses in Summer 2024 semester:- Marketing Processes & Planning+ Provide introduction to the key principles of marketing, enabling students to develop a marketing plan and to employ elements of the marketing mix to achieve results.+ Provide underpinning theories and frameworks of marketing along with real-world examples, including daily life products/services.- Marketing Insights & Analytics+ Provide knowledge and understanding of the consumer’s decision-making process+ Provide introduction to the processes behind consumer purchase decisions