Lauren Lyster Email & Phone Number

Fort Worth, TX, US

Dallas-Fort Worth Metroplex

• Notable Clients: Athletic Brewing, COS (H&M), Frontier Airlines, Greyson Clothiers, Helzberg Diamonds, Paul Mitchell, Purple Carrot, Shipt (Target), SoulCycle, Strava, Tubi
• Oversee and develop a team of 20+ employees, including Directors, Associate Directors, and their media managers
• Responsible for retaining and growing a broad book of business, made up of diversified industries and verticals, including retail/e-commerce, CPG, entertainment, and B2B
• Provide strategic oversight for enterprise-level accounts, guiding team in strategic approach and identifying innovative solutions for clients to drive high growth
• Work cross-functionally with agency business unit leaders and executive teams to improve service delivery, thought leadership, and drive revenue growth
• Active leader of Paid Social business unit, with responsibilities ranging from revenue margin management, including hiring/staffing to business development

Dallas-Fort Worth Metroplex

• Notable Clients: Avail Car Sharing (Allstate), Brahmin Handbags, COS (H&M), Edgewell Personal Care, Frontier Airlines, Krewe, Purple Carrot, Shipt, SoulCycle, Taft, Tubi, Versed
• Oversee and develop a team of 15+ employees, including Directors, Associate Directors, and their media managers
• Responsible for a large book of business, consisting of 30+ clients with over $150M in annual media spend
• Build executive-level and C-Suite relationships with clients, attending client summits, quarterly business reviews, and leadership meetings
• Guide team in strategic approach, identifying innovative solutions for clients to drive high growth
• Own and grow agency partnerships with emerging publisher platforms, including TikTok

Austin, Texas, United States

• Clients: Williams-Sonoma, Inc., L'Occitane, Hy-Vee, Finish Line, JD Sports, Hyatt, Revolve
• Manage a team of Senior Managers and Managers within client relations and media roles, including their day-to-day work and professional development
• Develop and own relationships with client, agency, and media partners focusing on retention and growth
• Assist in developing overarching social strategy and support teams in their execution
• Identify and pursue client and partner opportunities to champion company innovation and goals
• Participate in new business efforts through audits and testing, including onboarding

Fort Worth, Texas, United States

• Clients: Ralph Lauren, Club Monaco, Polo Factory Store, Chaps, The Container Store
• Managed a team of Social Media Sr. Managers, Managers, and Coordinators; their daily work; and their overall professional development
• Responsible for the strategy and execution of clients’ social campaigns across multiple platforms, including Facebook/Instagram, Pinterest, Snapchat, Reddit, TikTok, Twitter, and YouTube
• Oversaw the performance of campaigns, analyzed trends to see threats and opportunities, troubleshooting issues as they arise
• Communicated strategy and campaign updates to clients through weekly calls, emails, and in-person meetings
• Identified growth opportunities and implemented plans to ensure the client’s goals were met while executing daily campaign management tactics

Fort Worth, Texas, United States

• Clients: Ralph Lauren, Club Monaco, Chaps, Polo Factory Store, The Container Store, Abercrombie & Fitch, Central Market, rue21
• Lead paid social strategy and execution for brand and direct response marketing for national brands
• Developed seasonal and event-based strategy decks and goal-based media plans with large-scale budgets
• Ensured paid social fits into overall omni-channel strategy and contributed to overall business goals
• Launched domestic and international campaigns on rolling basis and optimized towards a variety of KPIs
• Built and analyzed various reports to provide insight and guide strategy for future campaigns

Fort Worth, Texas, United States

• Clients: Abercrombie & Fitch, Central Market
• Manage paid social strategy and execution for brand and performance marketing
• Cultivate relationships with clients, vendors, and media partners to ensure collaborative success
• Develop strategy decks and media plans with large-scale budgets
• Ensure paid social fits into overall marketing strategy and contributes to overall business goals
• Launch domestic and international social media campaigns on rolling basis

Fort Worth, Texas

• Achieved five-fold increase in international sales in less than five years
• Established new luxury heritage footwear collection with a small team
• Launched/reintroduced five brands in 15+ countries
• Manage team of sales representatives, sales agencies, and distributors globally
• Lead cross-departmental team to achieve goals and induce growth
• Oversee day-to-day operations and problem resolution

Fort Worth, Texas

• Grew social fan base by 3,400% within first three months for Nocona College Boots
• Achieved 89% increase in web traffic and 282% sales increase via online retailer promotion
• Coordinated collaborative launch event with exclusive denim brand in NYC
• Developed social media strategies to build brand awareness and drive sales at retail level
• Built and maintained paid social media campaigns for multiple brands
• Created/managed ambassador program for Nocona College Boots with 20+ student ambassadors