Lauren Lyster Email & Phone Number

Fort Worth, Tx, Us

Dallas-Fort Worth Metroplex

Notable Clients: Athletic Brewing, COS (H&M), Frontier Airlines, Greyson Clothiers, Helzberg Diamonds, Paul Mitchell, Purple Carrot, Shipt (Target), SoulCycle, Strava, Tubi• Oversee and develop a team of 20+ employees, including Directors, Associate Directors, and their media managers• Responsible for retaining and growing a broad book of business, made up of diversified industries and verticals, including retail/e-commerce, CPG, entertainment, and B2B• Provide strategic oversight for enterprise-level accounts, guiding team in strategic approach and identifying innovative solutions for clients to drive high growth• Work cross-functionally with agency business unit leaders and executive teams to improve service delivery, thought leadership, and drive revenue growth• Active leader of Paid Social business unit, with responsibilities ranging from revenue margin management, including hiring/staffing to business development• Control the sales pipeline for Paid Social, conducting the delegation of account audits, leading pitches/RFPs, and assisting in onboarding new clients• Own and grow agency partnerships with publisher platforms and third-party vendors, including TikTok and Smartly.io

Dallas-Fort Worth Metroplex

Notable Clients: Avail Car Sharing (Allstate), Brahmin Handbags, COS (H&M), Edgewell Personal Care, Frontier Airlines, Krewe, Purple Carrot, Shipt, SoulCycle, Taft, Tubi, Versed• Oversee and develop a team of 15+ employees, including Directors, Associate Directors, and their media managers• Responsible for a large book of business, consisting of 30+ clients with over $150M in annual media spend• Build executive-level and C-Suite relationships with clients, attending client summits, quarterly business reviews, and leadership meetings• Guide team in strategic approach, identifying innovative solutions for clients to drive high growth • Own and grow agency partnerships with emerging publisher platforms, including TikTok• Active with the sales pipeline for Paid Social, conducting the delegation of account audits, participating in pitches/RFPs, and assisting in onboarding new clients• Instrumental in team planning, including hiring, training, coaching, and staffing • Assist in ideating and executing company and department OKRs

Austin, Texas, United States

Clients: Williams-Sonoma, Inc., L'Occitane, Hy-Vee, Finish Line, JD Sports, Hyatt, Revolve• Manage a team of Senior Managers and Managers within client relations and media roles, including their day-to-day work and professional development• Develop and own relationships with client, agency, and media partners focusing on retention and growth • Assist in developing overarching social strategy and support teams in their execution • Identify and pursue client and partner opportunities to champion company innovation and goals• Participate in new business efforts through audits and testing, including onboarding• Support company marketing efforts through case studies, blog posts, and conferences• Serve on the DEI Council and lead various workshops and initiatives in support of goals

Fort Worth, Texas, United States

Clients: Ralph Lauren, Club Monaco, Polo Factory Store, Chaps, The Container Store• Managed a team of Social Media Sr. Managers, Managers, and Coordinators; their daily work; and their overall professional development• Responsible for the strategy and execution of clients’ social campaigns across multiple platforms, including Facebook/Instagram, Pinterest, Snapchat, Reddit, TikTok, Twitter, and YouTube• Oversaw the performance of campaigns, analyzed trends to see threats and opportunities, troubleshooting issues as they arise• Communicated strategy and campaign updates to clients through weekly calls, emails, and in-person meetings• Identified growth opportunities and implemented plans to ensure the client’s goals were met while executing daily campaign management tactics• Created and fostered key partner relationships so clients are always at the forefront of tools and opportunities

Fort Worth, Texas, United States

Clients: Ralph Lauren, Club Monaco, Chaps, Polo Factory Store, The Container Store, Abercrombie & Fitch, Central Market, rue21• Lead paid social strategy and execution for brand and direct response marketing for national brands• Developed seasonal and event-based strategy decks and goal-based media plans with large-scale budgets• Ensured paid social fits into overall omni-channel strategy and contributed to overall business goals• Launched domestic and international campaigns on rolling basis and optimized towards a variety of KPIs• Built and analyzed various reports to provide insight and guide strategy for future campaigns• Established testing roadmaps, evaluated and secured alpha/beta opportunities• Implemented brand lift studies across platforms to evaluate brand favorability, consideration, and intent • Attended and presented at client meetings, including presentations developed for executive leadership• Cultivated and owned relationships with clients, vendors, and media partners to ensure collaborative success• Oversaw direct reports and help lead larger team, including training, development, and innovation

Fort Worth, Texas, United States

Clients: Abercrombie & Fitch, Central Market• Manage paid social strategy and execution for brand and performance marketing• Cultivate relationships with clients, vendors, and media partners to ensure collaborative success• Develop strategy decks and media plans with large-scale budgets• Ensure paid social fits into overall marketing strategy and contributes to overall business goals• Launch domestic and international social media campaigns on rolling basis• Optimize campaigns towards a variety of KPIs on a daily basis• Build and analyze various reports to provide insights and guide strategy for future campaigns• Implement brand lift studies across platforms to evaluate brand favorability and consideration• Establish social testing roadmap, evaluate and secure alpha/beta testing opportunities • Attend and present at client quarterly business reviews • Execute social brand audits in conjunction with new business development

Fort Worth, Texas

• Achieved five-fold increase in international sales in less than five years• Established new luxury heritage footwear collection with a small team• Launched/reintroduced five brands in 15+ countries• Manage team of sales representatives, sales agencies, and distributors globally• Lead cross-departmental team to achieve goals and induce growth• Oversee day-to-day operations and problem resolution • Maintain budgeted sales plan by managing costs and pursuing areas of opportunity• Develop and execute sales programs and marketing strategies at wholesale and retail levels• Build and analyze various reports to monitor trends, identify risks and opportunities• Collaborate with marketing department, advertising agencies, and licensees (sales catalogs, public relations, point-of-sale materials, accessories, and advertisements)• Plan, support, and lead presentations at sales meetings, manager's meetings, and trade shows• Forecast yearly sales; maintain dependent on sales, manufacturing capacity, and market growth• Responsible for inventory management and merchandising • Set and manage international pricing for all territories • Initiate development of new products to meet merchandising goals• Supervise logistics for international shipments

Fort Worth, Texas

• Grew social fan base by 3,400% within first three months for Nocona College Boots• Achieved 89% increase in web traffic and 282% sales increase via online retailer promotion• Coordinated collaborative launch event with exclusive denim brand in NYC• Developed social media strategies to build brand awareness and drive sales at retail level• Built and maintained paid social media campaigns for multiple brands • Created/managed ambassador program for Nocona College Boots with 20+ student ambassadors• Worked on-site activation events to promote brands• Partnered with PR firm and dealt directly with publications to secure brand features• Cultivated email database via various strategies for email marketing initiatives• Attended and presented at sales meetings, manager's meetings, and trade shows • Responsible for international marketing and expansion of brands overseas