Lisa Abbott Email & Phone Number

Potomac, Md, Us

Palo Alto, California, Us

Seattle, Wa, Us

Seattle, Wa, Us

Seattle, Wa, Us

Seattle, Wa, Us

Menlo Park, Ca, Us

Menlo Park, Ca, Us

Menlo Park, Ca, Us

Redwood City, Ca, Us

Alexandria, Va, Us

• Managed team responsible for developing and executing corporate marketing plan.• Developed new, stronger messaging platform for supply chain management RFID products.• Launched campaign to establish Savi in the aviation and intermodal security market.• Established an Executive Briefing Center facility and program.

Blairgowrie, Gauteng, Za

• Managed product marketing team for i.Foundation business group that successfully launched database products into the Internet market. • Provided key interface with all Global Product Marketing Groups, user groups and customers to ensure documentation of all product requirements. • Acted as primary liaison with the sales force in training and customer problem resolution.• Managed a $1M budget; made key decisions that produced approximately $60M in annual revenues.• Drove messaging and positioning shift from technology focus to solution approach.

Westlake, Texas, Us

• Directed product management and marketing team for Schwab’s desktop and Internet products. • Drove all division-wide client communications, PR, collateral, packaging, and client education.• Developed programs to support the launch of new Web-based services, resulting in successful migration of 81% of client base to Internet platform in six months.• Ensured that service levels of daily data delivery were met from the mainframe for resumed trading.

San Francisco, Ca, Us

• Developed and implemented worldwide Internet marketing strategies and programs for AutoCAD, AutoCAD LT, and AutoCAD OEM, which had combined revenue of $400 M.• Managed retail launch of AutoCAD LT, all channel and point of purchase promotions and packaging.• Conducted customer focus groups and surveys to validate future product feature sets. • Managed early customer adoption program for future AutoCAD releases.• Developed branding campaign targeting key developers to incorporate object-oriented technology that is the foundation of AutoCAD into their products.• Acted as Liaison between Autodesk and key joint marketing partners, Netscape, Microsoft and Intel. EVENT MANAGER• Managed $1M+ events, including launch of flagship product, AutoCAD, events and press tours for three major releases and launch seminars in 25 cities that attracted 34,000 attendees.