For over 25 years, Lauren has been leading, building, and scaling organizations at the cross section of media and technology within the entertainment, sports, and consumer brand industries. She has a demonstrated history of implementing foundational processes that bridge the gap between art and commerce. Her approach is to build a pragmatic, goal-oriented framework that allows for the continual evolution of the creative process when cultivating the kernel of an idea and pushing well beyond its original boundaries.Lauren has most recently focused on launching nascent products and services within broader established landscapes — successfully navigating complex business objectives across matrixed organizations while maintaining the integrity of the creative thinking at the core of any brand hierarchy. She believes in creating content that fosters a cohesion among all consumer touch points, with both customer needs and measurable success at the forefront of every endeavor.In Lauren’s current role at Apple, she has led multiple teams responsible for the launches of tv+ and the more recently formed sports ventures with MLB’s Friday Night Baseball and MLS Season Pass. At her previous role with Amazon, she oversaw the Marketing Production and Operations organization for Amazon Studios, where she led the teams responsible for the production and execution of end-to-end campaigns on Emmy Award-winning titles including ‘The Marvelous Mrs. Maisel’, ‘Jack Ryan’, and ‘Fleabag.’Lauren continues to serve annually as an esteemed juror on panels for LeBook and NY/LA Photoworks. She is passionate about volunteering her time to a variety of companies and initiatives in support of underfunded arts programs throughout California and New York.