Rajesh Kumar Email & Phone Number

Worked with the Top Clients such as Pharma, Financial companies as part of an Adobe Analytics team for 5 years and involved end-to-end activities for 100+ sites. Placed below the key responsibilities involved on high level,i. Gather the Business requirements and developed the BRD and SDR.ii. Leading the team for nearly 1.5 years as an acting lead and reported to the manager.iii. Ability to recognize the strengths of various employees and delegate tasks accordingly.iv. Implemented the KPI’s such as Form tracking, Shopping cart, Campaigns, Media tracking, Search Keyword, Scroll tracking.v. Components used such as Workspace, Segments, Virtual Report Suite, Calculated Metrics, Alerts, Scheduling reports and Bot Rules.vi. Worked on the Import and Export mechanism Tools such as Data Feed, Data Source, Data Warehouse, Data Connectors and Classifications.vii. Mobile App implementation – Scope within Adobe Analytics tool.viii. Admin Tool - Good knowledge to provide access to Users for Report suite level.ix. API – Have knowledge to pull the reports using the API methods.x. Marketing Channels – Could able to configure the Channel using the processing rules based on the requirement.xi. Around 10 Single Page Application sites were implemented.xii. Observepoint Tool - Created Audits and Journey for pages, Link click tracking, form tracking, etc.xiii. Analyze the Analytics report while discrepancies reported by the client and capable of providing the Analysis outcome with root cause.Tools Used - Ensighten, Tealium, Adobe Analytics, Adobe Launch, Observe point.

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  Gnanamani College Of Technology

  Computer Science