Luis Rodriguez Baptista Email & Phone Number

Pragmatic, hands-on, results oriented marketing / communication leader with +20 years of experience articulating category disrupting marketing strategies that drive significant growth. Successful track record helping build or scale marketing organizations to generate leads that quickly convert and engage, while successfully elevating the brand’s value.Strategic problem solver with ability to tackle challenges leveraging insights, data, and testing. Ability to balance….- Managing the big picture with tactical detailed execution..- The Art and science of marketing.Deep cross functional expertise and leadership across all facets of global marketing in more than 15 industries including brand, product, demand generation and retention, channels, business partnering, marcom, insights, analytics, sales, etc.Skills include Lead generation strategies | Engagement/retention strategies | ABM | Brand and marketing strategy | Product marketing | Customer experience | Customer insights | Analytics | Internal communications| Marcom | Learning & Development | Leadership. MBA: Northwestern University / Kellogg School of Management. Languages: Professional Proficiency in Spanish, English and French. Working Knowledge of German and Italian.