Lori Riddle Eberenz Email and Phone Number

-Communications, national partnerships, and marketing leader for the largest market of a top 100 global brand.-Head of the field marketing team, driving strategies to support sales growth across KFC U.S. restaurants.-Oversee executive visibility, brand reputation, crisis communications, social purpose initiatives, community relations programs, licensing, and partnerships.-Manage external public relations agency while fostering seamless collaboration between internal teams and agency partners.-Developed a multi-faceted brand communications strategy that boosted KFC’s brand buzz and share-of-voice, surpassing key QSR competitors.-Serve as the official brand spokesperson.

Directed comprehensive PR strategies, building momentum for sustained brand growth.

Responsible for public relations strategy, issues/crisis management, citizenship and community relations for KFC U.S. - a top 100 brand. -Manage media and public relations strategy for KFC and its 4,100 U.S. restaurants.-Manage KFC U.S.'s citizenship efforts, including hunger relief and Harvest food donation programs -Serve as communications lead for issue/crisis management-Manage national public relations agency relationship, contracts and workflow

-Delivered strategic planning, internal communications, media relations, community engagement, and crisis consultation for clients across the retail, healthcare, education, and food and beverage sectors.-Crafted executive communications and facilitated media and presentation training sessions for C-suite leaders, ensuring impactful public engagements.-Conceptualized and executed award-winning campaigns, creating transformative brand-building moments for clients.-Directed cross-functional agency teams to drive cohesive strategies and outstanding results.

-Designed and implemented strategic marketing and communications plans to advance the mission of the American Heart Association.-Partnered with sponsors, community organizations, and media to amplify the organization’s impact through marketing initiatives.-Achieved a 100% increase in Go Red for Women membership within one year, a milestone instrumental in attracting new sponsorship opportunities.

-Delivered strategic communications planning and media relations support for high-profile clients, including Verizon and Toyota.-Organized impactful media events and brand activations that elevated client visibility and engagement.-Conducted tailored media training sessions for executives and celebrity clients, preparing them for effective public and media interactions.

Edited and designed “Plain Speaking,” the Truman School’s alumni newsletter and annual report. Responsible for the development, design, and copywriting of recruiting materials for the Truman School and affiliated programs.