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Lissa is a fractional CMO with deep digital marketing chops and a track record of generating tangible business growth. Over the last 15 years, she’s worked in various performance and retention marketing capacities for more than 500 companies from pre-market and seed-stage startups to multi-million dollar enterprise brands, and she has managed annual media budgets ranging from $0-$110MM. She’s led marketing seminars at large events such as CES, Hardware Show, and entrepreneurial programs including SCORE and HSN’s American Dreams Program. Her brand roster includes Unilever’s Dove, Axe, Klondike, Lipton, Degree Men & Women, Tresemme’, and Suave, LG Electronics, Mobile and Appliances, EBY by Sofia Vergara, Homesick Candles, Côte, Lionel Capital, Initialized Capital, ATWATER, and more.Specifically in the creator space, Lissa has worked with Superfiliate, Social Bluebook, CoachBook, Night Media, Fiendish Behavior by Safiya Nygaard, Driver61, Nerd Riot (formerly Epic Hero Shop by New Rockstars), Virtualness.io, Flip, Braid, and a handful of other large creators not named above. She’s also coached social media creators 1:1 and led creator-facing workshops on driving brand and business performance through best-in-class influencer marketing partnerships.On a personal note, I'm naturally curious, love coaching and leading people, playing all sorts of sports [basketball, softball, rugby, and AFL to name a few], and venturing around the world [50 countries and counting]!Great reasons to DM me:- You need a fractional CMO or part-time marketing leader with deep digital marketing chops and a track record of generating results for high-growth businesses to join your team.- You want a performance-driven, strategic marketing expert to join your board of directors or advisory team.- You want a thoughtful, engaging marketing speaker to share a unique POV rooted in real experience and best-in-class marketing strategies at an upcoming event.Please don't just send me a blank request. Spark a conversation. Share something interesting about yourself or share a good book or podcast recommendation. Tell me about a recent adventure, new role, business opportunities, and why we should connect. Let's keep life interesting.And remember, get comfortable in the hustle, because if you have 'arrived', you've stopped growing.
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Fractional CmoIbex Outdoor ClothingAustin, Tx, Us -
Marketing AdvisorSuperfiliate May 2024 - PresentVenice, Ca, Us -
Advisor, InvestorAtwater, Inc Jun 2023 - PresentNew York, Ny, UsEarly investor and strategic advisor for an innovative new men's skincare and lifestyle brand. -
Founder, Chief Growth OfficerIdeabox Consulting Jun 2010 - PresentWeehawken, New Jersey, UsWe are entrepreneurs, dreamers, inventors, and growth marketers. We've worn many hats over the years as we've helped advise 70+ brands and companies to innovate in their categories and accelerate their growth. We offer coaching and training and can get you connected with the right resources to help you grow more effectively. -
Director, Growth Marketing Project Strategy & Strategic InitiativesRight Side Up Nov 2021 - May 2024Austin, Tx, UsRight Side Up helps companies develop best-in-class growth strategies, design organizations for scale, and bring those strategies to life with bespoke marketing teams and experts.We partner with high-growth companies like yours to do one thing better: GROWTH. -
Social Media Influencer & Content Creator CoachCoach Book Nov 2020 - May 2022Do you want to understand how brands think about influencer marketing, how to get results for brands, or how to earn higher-paying brand deals? I can help you navigate the brand and agency world in a judgment-free zone. Let's spend an hour together.
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AdvisorSocial Bluebook Oct 2018 - May 2022Los Angeles, California, UsSocial Bluebook is your trusted advisor for all things influencer marketing. - Do you want to know how much you should charge brands for your influence? Check out Social Bluebook's valuation tool- Do you want to learn how to be a successful content creator? Join Social Bluebook's community of more than 300,000 influencers, take courses from expert creators and advisor, and/or hire a coach to guide you from A to Z -
Head Of GrowthEby Apr 2019 - Nov 2021New York, Ny, UsEBY (Empowered by You) is a female empowerment brand co-founded by Sofia Vergara. EBY sells comfortable, seamless underwear on subscription. 10% of proceeds empower female entrepreneurs out of poverty and into business through microfinance.- Oversaw the entire marketing function- Built and managed an in-house team of marketers, designers, agencies and vendors - Grew the business more than 300% during my tenure and led the company to raise its Series A round- Helped more than 15K women and children through microfinance loans generated through our team's marketing efforts -
AdvisorWin Brands Group Dec 2018 - Nov 2021New York, Ny, UsEmpowering and equipping early stage and distressed ecommerce brands with the strategies, tactics and tools needed to achieve growth and accelerate success. -
Growth Marketing AdvisorCôte Shop Dec 2018 - Nov 2021Los Angeles, California, Us- Growth marketing and performance media strategy- Paid social and paid search management- Email marketing strategy and management -
Speaker, MarketingHsn American Dreams Sep 2017 - Dec 2018- Traveled around the US speaking and teaching marketing fundamentals and best practices to hundreds of product entrepreneurs through the HSN American Dreams Academy. - Attended product pitches and advised product startups - Locations: Tampa, FL; Washington D.C., Las Vegas, Nevada -
Head Of Marketing & CommunityQuirky Aug 2017 - Dec 2018New York, Ny, UsQuirky is the largest collaborative invention community in the world. We make invention accessible to all who want to give it a try and launch products invented by real people like you. - Co-led Quirky's bankruptcy turnaround to position for a successful sale -
Associate Director, Paid Social Media Strategy & InnovationMindshare May 2017 - Jul 2017London, England, GbTeam Unilever - Paid Social Media Lead, Portfolio Strategy & Innovation- Led global strategic social platform partnerships- Developed paid social media best practices, brand and campaign strategies- Consulted internal strategy and investment teams on executing best-in-class social programs- Managed a team of social buying experts, delivering brand impact with efficiency- Identified disruptive technologies across the social media and mobile landscape- Responsible for bringing more than 40 innovative alphas, betas and client firsts to market -
Manager, Paid Social Media Strategy & InnovationMindshare Nov 2015 - May 2017London, England, GbTeam Unilever- Named Social Media Agency of the Year in 2015 - by MediaPost- Campaign Recognition by Twitter, Shorty Awards, Adweek, The Smarties (Mobile Marketing Association), the IAB, and the Effies -
Senior Media Planner, Strategic Planning & Digital InvestmentMindshare Mar 2014 - Oct 2015London, England, GbTeam LG: Strategy & Planning; Digital Investment; Paid Social Media LeadDeveloped holistic media strategies, channel strategies, communications architecture, digital planning and social media strategy and buying for all three business units - LG Mobile, LG Electronics, and LG Appliances. -
AdvisorCatalyst Mar 2014 - Mar 2016- Advised on branding, user experience, revenue generation, new product development for an international mission-driven media and travel brand
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Product Marketing ConsultantVizalytics Feb 2014 - Dec 2015- Advised on market positioning, go-to-market strategy, messaging and media
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Senior Associate14Th & Boom Jun 2013 - Dec 2013- Employee #1- Spearheaded the development of the agency’s mobile service offering- Managed junior staff members- Assisted with business development, competitive analysis, go-to-market strategies, campaign management, PR and paid media programs- Agency specialized in launching and growing consumer lifestyle brands across luxury, fashion, CPG, and fitness verticals -
Co-FounderBright Evolutions Feb 2011 - Jun 2013Co-founded a company offering fitness and healthy food experiences across international borders (Dubai, Shanghai, US, Canada). Built an app "Flying Foods" that recommended healthier food options at airports around the world. Designed a video-based workout marketplace for trainers. Consulted with gyms to expand viewership of group fitness classes through 'live' and 'pre-recorded live' video events. We ultimately failed but this experience taught us a TON. I wouldn't trade this learning for anything.
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Sales Account Executive, AffiliateIntegrate.Com May 2012 - May 2013Phoenix, Az, Us- Managed $6M+ in annual global digital marketing spend and generated new business opportunities- #1 on sales team for monthly platform signups - Exceeded client KPIs by 300% -
Consultant, Business Strategy & OperationsDubai Trade Mar 2011 - May 2011Dubai, Ae- Performed a state of the industry market analysis to determine the characteristics and success factors of leading international trade ports - Organized a multi-lingual customer research study to test the effectiveness of a new payment product and provided recommendations to senior leadership -
Marketing ConsultantRht Consulting Mar 2011 - May 2011Leesburg, Va, Us- Market research and attractiveness project for a biomedical product- Developed a framework identifying leading and lagging indicators of companies in the life sciences industry- Advised on profitable market opportunties -
Intern, U.S. Foreign ServiceUnited States Department Of State Jun 2010 - Aug 2010Washington, Dc, Us- Collaborated with local inventors in developing their business model, branding, and customer acquisition strategies- Presented on women’s equality and leadership in college sports on behalf of the U.S. Embassy- Partnered with US-owned companies to increase regional operations and improve bilateral relations -
Sales Marketing ConsultantJ&L Marketing, Inc. May 2007 - Sep 2008Louisville, Kentucky, UsLed sales meetings and local promotional events at auto dealerships around the US. -
Intern - Supply Chain, PackagingGeneral Mills Jun 2008 - Aug 2008Minneapolis, Minnesota, Us- Evaluated supplier relationships and provided criteria to select new vendors- Analyzed the brand design and production process- Identified productivity savings of $100MM+ dollars and presented to business unit leadership
Lissa Regets Skills
Lissa Regets Education Details
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Hult International Business SchoolInternational Business (Mib) -
W. P. Carey School Of Business – Arizona State UniversityGeneral -
Walter Cronkite School Of Journalism And Mass Communication At Arizona State UniversityAnd Applied Communication
Frequently Asked Questions about Lissa Regets
What company does Lissa Regets work for?
Lissa Regets works for Ibex Outdoor Clothing
What is Lissa Regets's role at the current company?
Lissa Regets's current role is Fractional CMO.
What is Lissa Regets's email address?
Lissa Regets's email address is li****@****ail.com
What is Lissa Regets's direct phone number?
Lissa Regets's direct phone number is +148024*****
What schools did Lissa Regets attend?
Lissa Regets attended Hult International Business School, W. P. Carey School Of Business – Arizona State University, Walter Cronkite School Of Journalism And Mass Communication At Arizona State University.
What skills is Lissa Regets known for?
Lissa Regets has skills like Social Media Marketing, Marketing, Strategy, Advertising, Social Media, Marketing Strategy, Public Speaking, Digital Marketing, Online Marketing, Online Advertising, Public Relations, Leadership.
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