Lisa-Victoria Reid Email & Phone Number

San Diego, Ca, Us

Certified Salesforce Administrator leading projects that help drive business improvement through technology, while collaborating with stakeholders across the business.-Devised project plan and is currently building a workflow for our internal agency team that allows them to track all of the required steps for campaign management within the company's Salesforce org to improve several internal KPIs including shortened launch time to recognize revenue more quickly, operational visibility and improved client retention.-Devised a project plan and is currently building a workflow for our internal agency team that allows them to create and track conversions for campaigns that require it.-Provides daily administrative support to sales teams including troubleshooting issues, customer service, and creating new automation (Salesforce flow) to make processes easier for all users. Builds dashboards and reporting for users, import/export data and maintain platform functionality for sales and marketing teams.

Led cross-functional teams on digital ad product business strategy and implementations across all web properties and apps.-Increased programmatic monetization opportunities by achieving >70% in-view rate through ad map optimizations, A/B testing, consumer research and extensive data analysis.-Worked with the Revenue Ops team to develop product onboarding roadmap and revenue modeling for new ad tech partners increasing revenue by 20%.-Collaborated with Product Development teams and stakeholders to define solutions, timelines and milestones, requirements and user acceptance in order to meet production release dates.

Greater San Diego Area

Digital ad product expert who led cross-functional teams on digital ad product business strategy and implementation across all web properties and apps.-Increased programmatic monetization opportunities by achieving >70% in-view rate through ad map optimizations, A/B testing, consumer research and extensive data analysis.-Worked with the Revenue Ops team to develop product onboarding roadmap and revenue modeling for new ad tech partners increasing revenue by 20%.-Collaborated with Product Development teams and stakeholders to define solutions, timelines and milestones, requirements and user acceptance in order to meet production release dates.

San Diego, Ca

Digital leader who oversaw digital ad operations for the San Diego market including media planning, order trafficking, campaign management, optimization, reporting, training, and issue resolution; provided quality assurance and training to ensure a high level of accuracy and metrics to demonstrate performance; collaborated cross-functionally and with a variety of executive stakeholders inside and outside the company to drive results.

San Diego, Ca

- Coordinate with studio executives and PR contacts involving VIP talent, programming presentation, video, TV panels, and special appearances.- Stage management- Lead event planning with 15+ staff to a 6,500 capacity attendee crowd in the largest and most well known hall in pop culture conventions, Hall H.

- Trafficked all digital campaigns for owned and operated web sites- Ad serving platform expertise in Doubleclick, Yahoo APT, and OpenX. Also use reporting platforms such as Amametrix and Omniture. - Performed thorough quality assurance and analysis of creative assets and third party ad tags; Ensured the launch and tracking of media plan placements through third party and internal reporting tools.- Assisted advertisers and agencies with troubleshooting and functionality issues; provided assistance to sales team to actively combat third party reporting discrepancies.

Greater San Diego Area

- Managed and trafficked all digital ad campaigns and email marketing for three online publications.- Assisted sales with marketing strategies and helped provide solutions for effective campaign management based on weekly traffic reports and click-thru data. - Maintained professional communication and stellar customer service when dealing with clients and third-party vendors.

- Coordinated print ad production, display and classified, for 144+ scientific journals.- Assisted executive management team in development of global and local project plans, carried out project details, troubleshooting and communicated project updates. - Member of the internal team that development global advertising procedures for journals.- Lead the team that designed and developed content for two intranet sites.- Member of the company's Social Committee for three years; planned holiday parties and summer events.- Member of the company's CaREs committee for two years; organized volunteer events for employees and their families.

San Diego, California

- Supported the VP with scheduling, event management, travel arrangements, and preparation and distribution of data. Arranged all internal and many external management and editorial board meetings. - Prepared confidential correspondences, expense reports, check requests, invoices and purchase orders.

Bachelor Of Arts - Ba, English Literature

Certification In Event Management