• Exceeded Lowes.com 2012 'endless aisle' goal of 500,000 skus online by strategically migrating product from the 2011 ATGStores.com acquisition, as well as sourcing drop-ship opportunities.• Performed and presented category-specific gap analysis to solicit and gain merchant / buyer approval.• Analyzed impact of sku increase on site experience – proposed enhancements to search, navigation, product information, and data normalization to improve product findability and data quality.• Customer Experience owner in 2013 'Crush Tools' initiative. Cross-functional group formed to strategically research, propose, and implement site enhancements to create a best-in-class online shopping experience for the topselling Tools category.

• Grew .com business by executing divisional merchandising strategy, monitoring item & category performance, and analyzing web metrics to drive assortment and creative direction.• Strategically built, edited, and presented merchandise assortment plans for children's categories.• Negotiated product costs, terms, & shipping/returns issues. • Analyzed sales trends, key items, vendor profitability and aged inventory – made recommendations for driving improved product performance.

• Optimized the navigation, presentation, digital marketing and conversion for the top-selling home decor & furniture categories.• Introduced new process for improving the timing and efficiency of getting products onsite; increased online assortment by 40%.• Increased conversion and sales by over 100% in top-selling home decor category by utilizing an Endeca sorting algorithm semi-weekly.• Increased sales on divisional bestsellers by proposing improvements to internal search; led to additional changes in the universal navigation.

• Cultivated new vendor relationships with Frye, Lacoste, Ralph Lauren, Dale of Norway, Ugg.• Negotiated product costs, inventory risk, advertising fees, payment terms, shipping / return terms, as well as cost concessions for promotions and markdowns.• Partnered with Inventory Manager to build forecasts and calculate inventory risk; resolved supply issues and backorders. • Owned site experience for footwear and accessories categories; increased "web-only"​ assortment.• Wrote copy published in catalogs and online – annual distribution of approximately 50 million.

• Improved navigation, taxonomy, recommendation cross-sells / up-sells, and internal search based on analysis into visitor behavior and sales.• Enhanced copy & content on product pages – led to an increase in conversion rate and decrease in returns.• Proposed web-only assortment and product opportunities based on trends and competitive analysis.