Lauren Maidment Email & Phone Number

Leatherhead, Surrey, United Kingdom

• Responsible for the growth and development of the Dermalogica brand in the UK & Ireland (now part of the Unilever prestige division) within premium retail department stores (Selfridges, Harvey Nichols, Liberty, Fabled.
• Accountable for the development and implementation of new product launches and monthly promotions into the retail environment, ensuring excellence in execution
• Ensures effective marketing campaigns and content are delivered… Show more Responsible for the growth and development of the Dermalogica brand in the UK & Ireland (now part of the Unilever prestige division) within.
• Ensures effective marketing campaigns and content are delivered across all the retail customer touchpoints, including project managing the launch campaigns of our expansion into new retail and flagship doors
• Supports the creation and implementation of a strategic retail marketing calendar, which executes successful activations and establishes commercial opportunities within retail doors
• Responsible for the creation and implementation of a strategic flagship marketing calendar, identifying growth initiatives and developing brand awareness to build brand loyalty in our flagship locations

• Jointly responsible for PG tips Fruit, Herbal & Green Tea business
• Gift With Purchase lead for Unilever Tea Category: created and project managed 7 GWP activations, delivering incremental value sales of over £2.5m
• Lead concept development, creative execution and project managed NPD for PG tips Green Tea
• Responsible for PG tips social media working with digital agencies: co-created the Comic Relief Snapchat filter (Unilever UK’s best ever lens in terms of usage rate- reach of… Show more
• Responsible for PG tips social media working with digital agencies: co-created the Comic Relief Snapchat filter (Unilever UK’s best ever lens in terms of usage rate- reach of 5.9m)
• Digital champion for the Unilever Tea Category: initiated the transformation of the category’s ecommerce presence to provide a seamless shopping experience for the consumer through a range of digital activities and.

Ba Business And Management With Industrial Experience, First Class Honours (1St)

Activities and Societies: Body Society, Business & Finance Society First Year Modules: • Fundamentals of Marketing • Theory & Practice of.

Education record

Activities and Societies: Part of the Liaison Committee and Managing Director for a Young Enterprise company. Achieved grades at A Level.