Lauren Maidment Email & Phone Number

Leatherhead, Surrey, United Kingdom

Responsible for the growth and development of the Dermalogica brand in the UK & Ireland (now part of the Unilever prestige division) within premium retail department stores (Selfridges, Harvey Nichols, Liberty, Fabled, John Lewis, Fenwick) and flagship stores.• Accountable for the development and implementation of new product launches and monthly promotions into the retail environment, ensuring excellence in execution• Ensures effective marketing campaigns and content are delivered… Show more Responsible for the growth and development of the Dermalogica brand in the UK & Ireland (now part of the Unilever prestige division) within premium retail department stores (Selfridges, Harvey Nichols, Liberty, Fabled, John Lewis, Fenwick) and flagship stores.• Accountable for the development and implementation of new product launches and monthly promotions into the retail environment, ensuring excellence in execution• Ensures effective marketing campaigns and content are delivered across all the retail customer touchpoints, including project managing the launch campaigns of our expansion into new retail and flagship doors• Supports the creation and implementation of a strategic retail marketing calendar, which executes successful activations and establishes commercial opportunities within retail doors• Responsible for the creation and implementation of a strategic flagship marketing calendar, identifying growth initiatives and developing brand awareness to build brand loyalty in our flagship locations• Understands the basics of the visual merchandising environment, including implementing changes to in-store displays to effect greater visual appeal and increase sales in specific product lines• Organises and executes successful events within retail and flagship locations, aimed at driving brand awareness and recruiting new customers• Supports tracking of marketing expenditure against budget and ensures activity results in positive ROI where possible• Strong communication and relationship building with internal teams (PR, social media, design, sales, operations, in-store staff) and external stakeholders (retail marketing teams, flagship partners, outside agencies such as print management agencies, creative and design agencies) Show less

• Jointly responsible for PG tips Fruit, Herbal & Green Tea business • Gift With Purchase lead for Unilever Tea Category: created and project managed 7 GWP activations, delivering incremental value sales of over £2.5m• Lead concept development, creative execution and project managed NPD for PG tips Green Tea • Responsible for PG tips social media working with digital agencies: co-created the Comic Relief Snapchat filter (Unilever UK’s best ever lens in terms of usage rate- reach of… Show more • Jointly responsible for PG tips Fruit, Herbal & Green Tea business • Gift With Purchase lead for Unilever Tea Category: created and project managed 7 GWP activations, delivering incremental value sales of over £2.5m• Lead concept development, creative execution and project managed NPD for PG tips Green Tea • Responsible for PG tips social media working with digital agencies: co-created the Comic Relief Snapchat filter (Unilever UK’s best ever lens in terms of usage rate- reach of 5.9m)• Digital champion for the Unilever Tea Category: initiated the transformation of the category’s ecommerce presence to provide a seamless shopping experience for the consumer through a range of digital activities and omnichannel assets • Managed multiple key events throughout the year with a range of media and experiential agencies, e.g. Internal Sales Cascade and 2017 National Tea Day Partnership with Tesco and The Sun• lnitiated and project managed the biggest PG tips Black Tea design rebrand since 2015 across 12 best-selling products• Assisted Senior Brand Manager in development and executional launch of Pure Leaf (Premium Tea Brand), including GWP initiation and gifting launch with a specific customer• Worked cross-functionally with Shopper Marketing, executing end-to-end press activation with a specific customer delivering 1200% uplift vs. the same period last year• Cross-category experience creating and designing the perfect shopper journey for Unilever Ice Cream brands within a specific customer, demonstrating creative ways to maximise cabinet visibility and NPD awareness• Sole brand representative at a customer trade cascade, presenting PG tips total brand strategy to the hot beverages buying manager and senior trading manager• Proactively line managed an intern as part of the Movement to Work scheme, including creating a work plan and providing coaching and development Show less

Ba Business And Management With Industrial Experience, First Class Honours (1St)

Activities and Societies: Body Society, Business & Finance Society First Year Modules: • Fundamentals of Marketing • Theory & Practice.

Education record

Activities and Societies: Part of the Liaison Committee and Managing Director for a Young Enterprise company. Achieved grades at A Level.