Lisa Krupp Email & Phone Number

Los Angeles, California, United States

Lifecycle management of digital and print veterinary client communications portfolio.

Los Angeles, California

Product Manager | Global Software ServicesResponsible for VCPR Client Communications solutions across digital and direct mail channels.

Primary liaison and account manager for the company’s single largest client, representing 20% of total company business. Responsible for multiple cross-departmental efforts coordinating budgets/finance, IT, marketing and operational considerations. Successfully developed project plans, business requirements, and statements of work for multiple campaigns, product launches, and enhancements.- Manage all functional aspects of company’s primary client retention & loyalty program- Oversee User Experience (UX), Quality Assurance (QA) and User Acceptance Testing (UAT) for all products- Provide end-to-end support for new project development - Provide business intelligence, data analytics, and process improvement strategies- Develop training protocols and onboarding processes for new accounts- Create and maintain calendars and budgets for partner campaigns- Full life-cycle product management of quarterly magazine, from data integrity to print production process improvements

Contributed to the design, construction, and successful launch of the company’s inaugural pet-owner facing website and communication suite.- Responsible for entire content life-cycle, including copywriting, editing, fact checking and professional review- Managed image and editorial library and maintained all rights and licenses- Oversaw and designed improvements to content management system (CMS)- Key advisor on User Experience (UX)- Integral in the development of website and email design, from wireframes to UAT- Senior authority on copy editing for all email campaigns and other digital content- Developed annual digital communications calendars- Sourced and created lifestage, breed, and veterinary (medical) content - Triaged & troubleshot data integrity issues, QA’d data enhancements

Supervised a team of account managers and inside sales representatives to measurable sales success.- Day-to-day management of sales staff- Responsible for employee HR including hires, terminations, and reviews- Created and managed print production schedules- Oversaw graphics design department and creative direction- Managed editorial and creative content for 40-page quarterly magazine

Successfully coordinated implementation and deployment of B2B website. Developed training and rollout schedule for B2B platform to our client’s top 500 revenue generating customers- Managed connectivity implementation for 300 field locations across the United States- Developed and tested User Interface (UI) and User Experience (UX) - Trained sales force and support- Managed helpdesk support and facilitated ticket escalation and resolution

Coordinated companywide deployment of new IT networks to all locations, including network layout, installation, and training. Spearheaded Y2K campaign to ensure all hardware and medical equipment was compliant and operable, including operating systems and firmware. Managed budgets and resources for both of these projects.Managed reporting for helpdesk, statistical analysis of calls, A/R and billing to users, and new equipment procurement.