Ross Mcdaniel Email & Phone Number

Augusta, Ga, Us

At Trellis Coffee Bar, our mission is to facilitate human flourishing in our community through coffee. We believe the key ingredients to a thriving community are people, space, and excellence. It is our mission to champion those three ingredients at every level of our customer’s experience with us so that the people of the Garden City experience growth, connection, opportunity, and impact.

Augusta, Georgia, Us

Greenville, South Carolina, Us

Stockholm, Se

• Brand Voice // Manage Brand Voice implementation across digital channels for Frigidaire and Electrolux including social, web, chat, and email correspondence. • Management // Manage the performance of a team of 34 to effectively engage with consumers across all digital channels.• Social Content // Coordinate an Ownership Solutions social calendar for Frigidaire (US).• Vendor Management // Manage vendors such as SAP CRM, LiveEngage, BazaarVoice, and other platforms to achieve maximum consumer resolutionAt Electrolux, my objective as Digital Consumer Care Manager is to ensure that our consumers have delightful interactions with the Electrolux brand through digital channels. Leading a team of 34 digital agents, we man the front-lines of post-purchase communications.

• Digital Advertising Growth // Grew ad spend for a major men's fashion watch brand by 700% year over year• DV360 Display // Developed & executed a 6.7x ROAS Display campaign using DV360 in Q4 2018 (resulting in 6 figure profit)• YouTube PreRoll // Developed & executed a 4.7x ROAS Display campaign leveraging YouTube PreRoll in Q4 2018 (resulting 6 figure profit)• Account Management // Landed & managed 34 freelance clientsI provide Digital Marketing services for medium to large businesses ($100k - $12mil annual revenue) in a capacity most similar to a freelance Director of Digital Marketing, Director of Display & Video, or even an SEM/PPC Manager. I assist the business owner, Marketing Director or CMO to develop tactical and creative strategy, then implement the strategy across relevant platforms. The most important assets that I provide are actionable insights based on performance data. Better data = better decisions.

Augusta, Ga, Us

• Management // Responsible for a team of 5, managing all advertising accounts and digital strategies for all clients.• Paid Search // Introduced a proven paid search management and optimization system for managing dozens of high performing search accounts at scale.• Consolidation // Consolidated underperforming roles into fewer, higher output roles, resulting in higher margins for the company.• Mentorship // Trained & developed two interns into an essential role, digital marketing specialists, resulting in core-competency output at significant savings.• Data Reporting // Designed the current data visualization method for all Powerserve digital ad clients, leveraging Google Data Studio.As the Director of Digital Marketing at Powerserve, my primary responsibility was to meet partnership established KPI's through digital advertising strategy. Managing a team of account managers, advertising operations specialists, and community managers, I helped generate conversions of many types that positively effected client bottom lines.

North Augusta, South Carolina, Us

• Vision // Helped define company culture, competencies, target customer profiles, and calling.• Leadership // Established and facilitated unity between production, strategy, account management, and sales departments.• HR/Benefits // Developed the NFM benefits package, including onboarding of a new benefits provider with team training.As VP of Client Strategy at NewFire, I was responsible for internal strategic processes, prospect qualification, client onboarding, internal scorecard accountability, client scorecard accountability, and reconciliation of internal performance and strategy vs client goals. I helped walk the client through positioning exercises to discover key insights about their business, and I ensured client buy-in on proposed strategies. I also assisted in company directional decisions, ranging from tactical and production offerings to HR and Finance department issues.

North Augusta, South Carolina, Us

• Display & Video // Responsible for a 200% increase in top-funnel traffic due to the introduction of TrueView Ad Tactics & Lookalike audiences for a global staffing client.• Paid Search // Developed a Google Ads search strategy for a personal injury attorney that increased ad spend by 600% due to 10x ROI over a three year period.• Attribution // Overhauled attribution strategy, resulting in a 300% increase in client spend due to positive ROI.• Account Strategy // Onboarded a National Tier 2 University, spearheading new applicant strategy, including driving a 15% increase in applicant flow through PreRoll, paid search, and paid social campaigns.• Ad Spend // Responsible for over $1,500,000 in annual ad spend.• Management // Led a team of 5 people, spanning 3 different departments.At NewFire Media I assist current and prospective clients in developing highly specified, online advertising strategies. In developing these online advertising strategies, I work with marketing department heads and business owners -- large and small. Sometimes, clients need a highly targeted paid search campaign with Google AdWords to integrate with and expand their current e-commerce profitability. Other times, clients need to reach a specific audience, in a specific area, at a specific time with display advertising. In order to determine KPI's, increase ROI, and ultimately grow business, I take the time to understand each client's business model and develop a tailored digital strategy to meet each need.Tasks & Responsibilities Include: - Digital Ad Strategy & Planning - Digital Analysis - DoubleClick Bidmanager - Bing Ads - Google AdWords - Copywriting - SEO - Google Analytics - Content Strategy - Social Media Management & Paid Marketing

North Augusta, South Carolina, Us

Augusta, Ga, Us

As the General Manager of The Brown Bag Cafe in Augusta, Ga, I ensured that the daily functions and operations of the restaurant were in order and accomplished. I handled all inventory ordering, billing, PR and branding, human resources, as well as catering. The Brown Bag Cafe promises to provide perfection when it comes to customer service, and it was my responsibility to deliver on that promise. My position was not only representative of The Brown Bag Cafe, but of The Brown Bag company as a whole.

New York, Ny, Us

At Morgan Stanley Smith Barney I assisted with developing Marketing Plans and Social Media Strategies designed to effectively reach and build relationships within specific target markets. By performing detailed Marketing Research, I provided information and data needed to effectively reach these target markets. Through the management of Social Media platforms, I expanded the advisor's reach and influence.

Bachelor Of Business Administration (Bba), Marketing

Education record