Built new brands and refreshed legacy brands using consumer insights and strategy, informing brand positioning, visual identity, messaging, and marketing Designed and conducted global and domestic qualitative and quantitative research studies uncovering consumer truths and tensions, resulting in actionable insightsManaged innovation projects for close-in product extensions to platformable expansion opportunities for breakthrough innovationExpert in framework creation and use of existing systems like design thinking, journey mapping, and jobs-to-be-done theories, inspiring consumer-driven innovation Analyzed and synthesized data, trends, competitive insights and expert interviews to define brand landscapes and whitespace opportunitiesInspired clients to think differently through immersive in-person and digital experiences, from global trend immersions to multi-day workshopsManaged cross-functional teams, bringing together designers, culinary strategists, architects and strategists, producing outstanding and timely results Expert at managing timelines, budgets, and high-level stakeholders

• Represented the Planters brand at festivals, retail, military, sporting and charity events on a national experiential marketing tour with the NUTmobile and Mr. Peanut • Interacted with approximately 2,500 customers weekly, creating unique brand experiences as we traveled throughout 25 states in a 27 foot long peanut on wheels• Landed and appeared in interviews (television, radio, print) through media outreach and targeted press releases