Louise Starkey Email & Phone Number

Dubai, United Arab Emirates

- Lead a team of Account Managers and Executives, overseeing up to 10 client accounts simultaneously- Drive end-to-end client satisfaction, from onboarding to project completion and off-boarding- Represent Luna PR at industry conferences and networking events internationally, enhancing brand visibility- Cultivate and maintain strong client relationships through a client-centric, hands-on approach- Build and expand a robust network of media contacts, connecting with journalists and industry leaders- Possess in-depth knowledge of cryptocurrency, blockchain, NFTs, and Web3 technologies, enabling insightful client guidance- Secure tier-1 media exposure for clients through proactive media relations and targeted press outreach- Craft compelling pitches and press releases, ensuring strategic and timely distribution- Curate and maintain dynamic media lists, tailored to client needs and industry shifts- Oversee media monitoring and reporting, delivering actionable insights to clients- Provide holistic oversight on client services, including social media, campaigns, influencer partnerships, and broader PR initiatives- Advise clients on optimal PR and marketing strategies, tailored to strengthen their brand positioning

Dubai, United Arab Emirates

- Providing strategy, vision and continuous improvement of new business pitches, monthly client accounts, and agency plans- Developing online-offline PR and reputation management campaigns, and lead monthly client meetings- Keeping abreast of current PR and social media trends and tools, and implementing them with the team- Overseeing the onboarding of all new clients, their audit, strategy, brand elevation, and the production of content for distribution- Managing the needs of my own allocated clients and ensuring a high-level of client interaction- Overseeing Account Managers, Designers, Videographers and Social Media Specialists within my team, and mentoring more junior members of staff, ensuring clients’ scope of work is met on time and always at the best company standard- Spearheading both traditional PR and social media projects- Developing news angles, stories, content, and writing and subediting pitches to further client profiles, products and services- Overseeing all press releases and content, including thought leadership, video and social media, to ensure it’s aligned with client brands and produced for reach and engagement- Conducting interviews and capturing video content of clients speaking or performing an activity- Working with video team on pre-production ideas, writing video and photo shoot plans, and directing on location during filming- Working with the social manager to issue client reports; and analysing results and using data analytics to optimise PR activities- Conceptualising content and lead brainstorming meetings- Building and maintaining a network of media contacts including journalists, editors, producers, and other industry spokespeople- Writing and subediting new Scope of Work documents- Pitching and securing tier one publication, podcast and keynote opportunities, and other brand building initiatives- Advise on agency’s social content direction- Overseeing talking points or keynote speeches with copywriters

Sydney, New South Wales, Australia

- Led a team in curating and editing content across six platforms- Developed visually engaging, social-first material for community, national, and international news- Crafted headlines, captions, and scripts for social videos- Identified trending topics for TikTok, Instagram, Facebook, X, LinkedIn, and Threads- Utilized news judgment and metrics for effective story placement- Collaborated daily with management and editorial teams to refine off-platform strategies- Managed breaking news and live event coverage on social media- Optimized content for SEO and edited videos using Adobe software- Employed analytical tools like Meta Business Suite and Verity for performance monitoring and data-driven decisions- Executed a content strategy that aligned with Executed a content strategy aligned with organizational objectives, resonating with target audiences- Partnered with the digital team to enhance engagement and readership- Produced informative and cohesive social content that reflected the brand's identity- Represented the organization in videos, articulating brand voice and insights- Monitored audience interactions and responded to messages promptly- Ensured timely publication across all social platforms- Executed campaigns and boosted paid content for greater visibility- Took on the Director of New Media's responsibilities during a 12-month leaveACHIEVEMENTS- Solely redesigned social channels, introducing new templates and visual guidelines to enhance brand identity- Increased TikTok following by 300K in 12 months- Gained 65K new followers on Instagram within a year- Boosted Facebook reach by 64.2% in the same timeframe- Created viral TikTok reels with over 24.4M views- Produced on-camera reels achieving up to 400K views

Sydney, New South Wales, Australia

- Assisted in leading and inspiring a team of writers and producers to create high-quality content for digital and social platforms- Oversaw content creation for 39 major publications, including The Australian, The Daily Telegraph, Herald Sun, The Courier Mail, news.com.au, Taste, Delicious, Vogue, GQ, and Fox Sports- Planned and developed engaging content, including news shorts and vertical videos for social media, collaborating closely with the Deputy Commissioning Editor to edit and refine submissions- Contributed to the creation and execution of an effective content strategy tailored to diverse audiences- Liaised with publications to pitch, develop, and strategise content for digital and social media- Crafted scripts and copy for videos, ensuring accuracy and adherence to editorial standards- Consistently met daily and weekly content quotas, delivering work on time- Produced compelling vertical videos for TikTok, Instagram, and Facebook, both on and off camera- Worked with the Commissioning Editor and Deputy Commissioning Editor to develop comprehensive content plans for key events and topics- Repurposed and updated existing content to maintain relevance and engagement- Coordinated with various departments to optimise content and ensure successful execution of plans- Organised and led forward-planning meetings with editorial teams- Created original content focused on key events and emerging trends KEY SKILLS- In tune with the latest developments, cultural trends, and product updates- Proven experience in managing teams and projects effectively- Excellent communication and interpersonal skills, confident in engaging senior staff and stakeholders- Skilled in editing copy for SEO, tone, grammar, and clarity- Familiar with Adobe Creative Suite and various social media platforms- Experienced in video editing and proficient in editorial software and content management systems- Strong knowledge of digital publishing practices and strategies

Sydney, New South Wales, Australia

- Curated, managed, and monitored content across the NSW Labor Leader's social media channels, ensuring a cohesive online brand identity while actively engaging with audiences- Analysed and reported daily analytics and KPIs to management, providing insights for strategic decision-making- Captured dynamic content at events, including filming, photography, and interviews with the NSW Labor Leader and other key figures for social media posts- Engaged with audiences on Facebook, Twitter, and Instagram, fostering a vibrant online community- Developed creative content across communication platforms that effectively showcased the Labor Leader's initiatives to both internal and external audiences- Simplified complex information into clear, accessible concepts for communication materials, ensuring accuracy and timeliness while remaining sensitive to potential risks- Collaborated with various parliamentary departments to ensure the diverse work of the Opposition Leader was accurately represented in community engagement initiatives- Produced compelling materials for traditional, digital, and social media campaigns in collaboration with team members, enhancing overall impact and reach

Sydney, New South Wales, Australia

- Researched, sourced, pitched, and wrote several original stories each day- Conducted interviews- Scoured multiple social media for stories and emerging trends- Checked facts and sources and ensured content was of the highest possible standard- Worked with editors to ensure work met house style- Performed any other reasonable duties as necessary to meet the need of the business

Sydney, New South Wales, Australia

- Worked self-sufficiently to generate fresh news ideas for this web production role- Built and maintained relationships with key media contacts to generate a steady flow of stories- Interviewed key persons (witnesses, sources etc.) to obtain further information and investigate news leads- Delivered vibrant, clean copy to tight deadlines, while retaining awareness of the Daily Mail style of writing- Managed workflow and researched to deliver stories to tight deadlines- Coordinated with fellow digital co-workers to ensure stories were produced in a timely fashion for deadlines- Operated content management system for publication of stories- Monitored analytics and adjusted strategy as needed to optimise KPIs- Produced coverage of significant news events

Sydney, Australia

- Ensured News360’s news output met the highest standards for digital audiences of The Daily and Sunday Telegraph, Courier Mail, Herald Sun, The Advertiser, and The West Australian- Led the digital newsdesk during evening and weekend shifts, managing operations seamlessly- Collaborated with news editors and national/international reporters to commission and optimise subscription-driving digital content- Optimised news stories for SEO to maximize online engagement and readership- Wrote, proofread, and subedited articles, rapidly responding to breaking news and building compelling stories for the website- Served as the primary liaison between the newsdesk and homepage, social media, SEO, and digital teams- Leveraged analytics to understand audience behavior and inform strategic publishing decisions- Developed innovative storytelling techniques to engage online audiences effectively- Oversaw live blogs to keep readers updated on the latest developments ACHIEVEMENTS- Consistently ranked as one of the top subscription drivers in this role, generating nearly double the national average of subscriptions per reporterKEY SKILLS- Extensive experience in digital editing within a national newsroom, covering critical topics such as stabbings in the UK, the Covid-19 rollout, and the Whakaari/White Island volcanic eruption- Proficient in writing and editing articles clearly and concisely while adhering to house style- Strong understanding of SEO and social media strategies- Comprehensive knowledge of media law- Expertise in crafting compelling digital headlines- Keen eye for impactful images and video content- Ability to work efficiently under tight deadlines- Skilled in planning coverage for upcoming news events

Sydney, Australia

- Oversaw the online content, homepages and social media platforms of 24 community publications across NSW- Covered breaking news, ranked homepages, subedited, wrote copy and built stories for online and social channels, and created artwork for website thumbnails- Scheduled social posts, engaged with audiences, moderated comments, tracked online story success and reported analytics to the team- Attended daily conferences and pitched the best content to The Daily Telegraph from NewsLocal- Collaborated with internal and external teams to boost NewsLocal content online- Assisted in the day-to-day digital production of state and national news- Generated ideas and campaigns that brought in new audience demographics- Produced and packaged stories for online, mobile and tablet- Enhanced the presentation of stories through the use of photos, video and other multimedia content- Wrote smart, pithy headlines that grabbed the attention of readers- Used social media and digital tools for news gathering and discovery- Monitored traffic and overall site metrics- Worked cooperatively as a team member under tight deadlines

Sydney, Australia

- Covered breaking news and live events for The Sunday Telegraph- Wrote and produced compelling stories across a range of subjects in a timely manner- Used social media to source people with interesting stories and contact them for interviews- Pitched and delivered unique content that drove conversation, engagement and click-throughs across multiple platforms- Used analytics to inform future story choices- Took pictures and video as well as built articles and created artwork for the website- Some of the biggest topics I covered included Kylie Minogue's appearance at the 2019 Sydney Gay and Lesbian Mardi Gras, door-knocking for an exclusive on a Sydney couple who perished in a horrific helicopter crash at Port Stephens and Kelly Rowland singing at Randwick's 2019 The Everest event- General topics I covered included shootings, stabbings, traffic accidents, protests, festivals, race day events and door knocks

Sydney, Australia

- Sourced and created compelling stories that resonated with the Manly Daily audience - Delivered relevant content that both engaged existing subscribers and attracted new readers- Worked under deadline pressure in a fast-paced environment to cover breaking stories without compromising on quality or accuracy- Focused on online engagement and drove subscription growth- Demonstrated initiative to search for stories that were not already breaking and identified unique angles that drove conversation and moved the issue forward- Digested digital data and used it in planning content - Sourced and created compelling and exclusive content that was consumer relevant across multiple platforms, including social media accounts- Shot pictures and video for the website and social accounts- Delivered unique content, drove conversation and socially-engaged our readers- Analysed and reported on trends- Areas I covered included entertainment, education, breaking news, events, community developments, crime and traffic occurrences across the northern beaches

Sydney, Australia

- Sourced and created compelling stories that resonated with the North Shore Times and Mosman Daily audience - Delivered relevant content that both engaged existing subscribers and attracted new readers- Worked under deadline pressure in a fast-paced environment to cover breaking stories without compromising on quality or accuracy- Focused on online engagement and drove subscription growth- Demonstrated initiative to search for stories that were not already breaking and identified unique angles that drove conversation and moved the issue forward- Digested digital data and used it in planning content - Some of the topics I covered included the legalisation of same-sex marriage, nightlife scene expansions, heritage property and park developments, community disputes and local celebrity movements

Beijing City, China

- Reviewed copy and corrected errors in content, grammar, and punctuation, following prescribed editorial style and format guidelines- Assured copy including headlines, summaries and graphics were sharp, current, correct and ultra-clean across online platforms, from the China Daily website to the mobile app- Built and managed an efficient editorial process including time-lines, quality control, photos, illustrations and layout- Assisted Chinese editors and reporters with research, reporting and crafting articles with an eye toward overall writing fluency- Participated in shaping the vision for China Daily Online operations in a creative, ambitious and open environment- Kept abreast of the latest developments in China and focused on emerging or hot topics- Helped build audience and reach, including developing strategies to best share content on social media- Read scripts on camera for videos on the China Daily website

Jimboomba, Australia

- Curated, oversaw and subedited content for the Jimboomba Times, an online daily newspaper with a weekly print edition- The role included overseeing the work of a cadet journalist, covering council and development rounds, and taking pictures and video for the website- Sourced and created compelling content that was consumer relevant across print and digital platforms- Connected with existing and new readers across multiple platforms- Worked under deadline pressure in a fast-paced newsroom environment- Mentored developing journalists to deliver unique content that drove conversation and reader engagement- Generated accurate, informative content and searched for stories that were not already breaking- Used social media to source people with interesting stories and contact them for interviews- Pitched and delivered unique content that drove conversation, engagement and click-throughs across multiple platforms- Used analytics to inform future story choices

Tamworth, New South Wales, Australia

- Generated, identified and reacted to breaking stories, issues and trends with journalistic integrity- Generated smart and engaging story ideas, or receive a brief from the Chief of Staff - Had my finger on the pulse across everything that was happening in the Tamworth region and surrounding areas - liaising with the team in Newcastle to ensure the best content was covered daily- Worked with producers in Newcastle to script and edit stories- Briefed interviewees and conducted interviews - Spoke clearly and directly to the camera- Record interviews in person- Monitored socials and local papers- Delivered to tight deadlines- Provided innovative ideas for compelling storytelling across television and digital- Cultivated a strong network of contacts- Performed other duties such as radio interviews to promote the news bulletin as reasonably required- Some of the topics I covered included council rounds, local issues, farming topics, exhibitions and the 2016 Federal Election

Mackay, Australia

- Worked as a general and business news reporter for The Daily Mercury, generating content daily for the Mackay, Isaac and Whitsunday regions- The role included writing and managing content for the business and general news sections of the Daily Mercury, as well as taking pictures and video- Oversaw, wrote and edited content for The Midweek, a weekly newspaper, as well- Sourced and created compelling content that was consumer relevant across print and digital platforms- Connected with existing and new readers across multiple platforms- Worked under deadline pressure in a fast-paced newsroom environment- Mentored developing journalists to deliver unique content that drove conversation and reader engagement- Drove subscription growth and monitor click through rates- Generated cracking content and search for stories that were not already breakingKEY SKILLS- Strong news judgement- Previous reporting and newsroom experience. An acute knowledge of North Queensland politics- Able to recognise engaging and snappy copy- Solid print and digital experience and ability to grow subscription numbers- Team player with excellent communication skills and knowledge of an extensive range of topics

Mackay, Australia

- Planned and organised the daily rundown, conduct interviews and write stories for the Mackay, Isaac and Whitsunday regions for the 7pm bulletin- Some of the topics I covered included the 2015 Queensland election, traffic accidents, licensed venue lockouts, women in mining, Carmichael Mine politics and hospital expansions- Gathered and wrote original news stories for the daily bulletin- Developed positive relationships with key people and organisations- Covered breaking news stories and created engaging content- Contributed to news planning meetings and liaised with the team on the Sunshine Coast regarding story development and placement- Interviewed and filmed subjects confidently and professionally- Represented the company in a professional and courteous manner

Maroochydore, Australia

- Edited informative, accurate and interesting news bulletins- Pitched and wrote stories - Shadowed long-standing reporters and assisted in conducting interviews- Met hourly and half-hourly deadlines- Understood and complied with media law and industry codes of conduct and regulations- Generated ideas for stories, and followed leads from contacts, news agencies, politicians, the public, media conferences and other sources- Conducted interviews with a variety of newsmakers- Exercised editorial judgement on the best angle from which to approach a story- Took direction from the Sunshine Coast News Director as well as shift editors

Brisbane, Australia

- Edited informative, accurate and interesting news bulletins- Pitched and wrote stories - Shadowed long-standing reporters and assisted in conducting interviews- Met hourly and half-hourly deadlines- Understood and complied with media law and industry codes of conduct and regulations- Generated ideas for stories, and followed leads from contacts, news agencies, politicians, the public, media conferences and other sources- Conducted interviews with a variety of newsmakers- Exercised editorial judgement on the best angle from which to approach a story- Took direction from the Brisbane News Director as well as shift editors

Sunshine Coast, Australia

- Forecast the weather, prepared graphics and wrote scripts for meteorologist and weather presenter Livio Regano - Edited informative, accurate and interesting news bulletins- Shadowed the meteorologist and weather presenter, and conducted interviews with representatives of the Bureau of Meteorology - Met hourly and half-hourly deadlines- Understood and complied with media law and industry codes of conduct and regulations- Exercised editorial judgement on the best angle from which to approach a story- Took direction from the Sunshine Coast News Director as well as shift editors

Brisbane, Queensland, Australia

- Edited informative, accurate and interesting news bulletins- Pitched and wrote stories - Shadowed long-standing reporters and assisted in conducting interviews- Met hourly and half-hourly deadlines- Understood and complied with media law and industry codes of conduct and regulations- Generated ideas for stories, and followed leads from contacts, news agencies, politicians, the public, media conferences and other sources- Conducted interviews with a variety of newsmakers- Exercised editorial judgement on the best angle from which to approach a story- Took direction from the Brisbane News Director as well as shift editors

Brisbane, Australia

- Edited and presented informative, accurate and balanced news and sport bulletins- Generated stories and followed leads from contacts, news agencies, politicians, media conferences and other sources- Met hourly and half-hourly deadlines- Read On Air news bulletins - Understood and complied with media law and industry codes of conduct and regulations- Conducted interviews with a variety of newsmakers

Journalism, Journalism

Key focus points during studies: - Broadcast journalism and learning to report and research with integrity, accuracy and unbiasedness.

Diploma Of Education, Business Administration And Management, General, Tafe

Key focus points during studies: - Communicating with influence, project work, workforce planning management, and risk

Class Of 2009, High School Graduate