As the Director at Luna PR, a leading agency specialising in Web3, cryptocurrency, and emerging technology, Louise oversees a team of Account Managers and Executives across a diverse portfolio of up to 10 client accounts. In this role, she ensures comprehensive client satisfaction, guiding each project from onboarding through to completion, and fostering strong, enduring relationships.Louise represents Luna PR at networking events and conferences globally, building valuable media connections to broaden her network of industry contacts. With a solid understanding of blockchain, cryptocurrency, the metaverse, and NFTs, she leverages her expertise to support clients in navigating the fast-evolving world of Web3 technology.Her day-to-day responsibilities include media relations, crafting pitches for tier-1 press, curating media lists, and monitoring media coverage. Louise also oversees a holistic PR and marketing approach, ensuring a seamless integration of services such as social media, campaigns, and influencer collaborations. She advises clients on the most suitable strategies to elevate their brands in a competitive market.Previously, as the Associate Account Director at Prestidge Group, Louise honed her 360-degree branding expertise for C-suite leaders, managing audits, strategic planning, and brand development across digital platforms. Her career in media includes over a decade in digital, print, and broadcast news, contributing to major publications like The Daily and Sunday Telegraph, Herald Sun, and more.