Lance Ross Email and Phone Number

With my extensive experience across diverse clients, advertising agencies, and B2C/B2B businesses, I now focus on solving design and marketing challenges through a strategic and user-centric approach. As a designer, I thrive on helping businesses tackle complex problems by applying design thinking and offering creative solutions that align with their goals. In a rapidly evolving marketplace, my aim is to cut through the noise, delivering meaningful and impactful results that resonate with clients and engage their customers.Brand Identity Design | Marketing Collateral & Event Materials | Corporate Communication Design Music Media Graphics | Digital Design, Wireframes, Web Design | Packaging Design | RFP Deck Design

• Managed digital marketing channels and websites that produced $90M in annual revenue• Collaborated with the internal marketing team and enterprise marketing teams- SEO, SEM, Affiliate, Display, Social Media, PR, Email and Mobile• Responsible for developing and launching online marketing assets, scheduled website updates,and seasonal and occasion-based multi-channel campaigns.• Worked closely with developers on front-end and back-end technical fixes and updates• Responsible for setting up A/B Tests on mobile, desktop, and on emails• Managed redesign of 1-800-Baskets.com and design updates for Simplychocolate.com

• Responsible for full-cycle marketing design projects and assets for website, email, direct mail, and internet marketing channels• Managed the website's weekly and seasonal updates.• Responsible for front-end code changes on the website - utilizing HTML and CSS• Managed all print projects including seasonal catalogs and direct mail campaigns.• Managed the studio photography team for 4 years until a full-time studio manager was hired.• Art-directed product photography for seasonal and everyday products for the website and print projects.

International agency that focuses on brand building and awareness through experiential marketing. They are known for their expertise in business and communication strategy. They develop ideas and content creation to touch all channels including – online, social, events, sponsorships, promotions, advertising, shopper, retail experience, music, entertainment, and product development.• Responsible for full-cycle projects across multiple brands focused on in-store promotions, POP displays, B2C publication advertising, consumer promotions, coupon & FSI campaigns, and experiential campaigns for CPG products of Kraft Cheese & Dairy and Grocery Division. • Responsible for the art direction of multiple photo shoots for brand campaigns• Managed a small team of art directors and lead team projects and brainstorming sessions.

As an Art Director at a food service-focused agency, I developed and executed marketing campaigns for both B2B and B2C audiences. I worked with major brands like Kraft Foodservice, General Mills, ConAgra, Schwan’s, and Dannon, creating assets for print, digital, and in-store displays. My role combined food, culture, and marketing to deliver impactful campaigns across various platforms.• Developed and designed creative communications for advertising and sales campaigns, spanning digital, print, and in-store POP advertising.• Led the development of movie partnership campaigns, direct mail initiatives, promotions, and sweepstakes that elevated brand presence and drove sales.• Created sales collateral systems, product catalogs, brochures, machine wraps, and packaging for new product launches.• Managed photo shoots and provided photography art direction to ensure cohesive visual narratives across campaigns.• Oversaw the development of online content and assets for the Kraft Foodservice website, ensuring an engaging and seamless user experience.