Larry Ross

Larry Ross Email and Phone Number

Defining, executing, measuring, and refining compelling marketing at all stages of the Customer Journey, from top-of-funnel Awareness all the way through to Opportunity Acceleration, Purchase, and Retention. @ Practice by Numbers
redmond, washington, united states
Larry Ross's Location
Salt Lake City, Utah, United States, United States
Larry Ross's Contact Details
About Larry Ross

Drawing on the dedication and determination cultivated as a marathon runner, I bring that same fortitude and energy to my two decades of dynamic marketing expertise. Throughout my career, I have consistently exhibited ongoing versatility, resulting in notable achievements such as driving $122M in new and recurring ACV, a 227% surge in conversion rates, and a 680% increase in pipeline. My extensive background includes impactful contributions to renowned brands such as Microsoft, Sunkist, Gold's Gym, Red Baron Pizza, Cessna Aircraft, Princess Cruise Lines, Zions Bancorporation, Neumont College, and NordicTrack.Crucial skills I bring to any organization include:• Branding Strategy: Formulating and executing strategies to enhance brand awareness and profitability, leveraging data-driven insights for growth.• Marcom Leadership: Directing the creation and management of marketing materials, PR, and sales collateral in alignment with brand direction.• Digital Marketing Expertise: Developing and optimizing Paid, Earned, and Owned channels to generate pipeline and drive sales. Proficient in social media, SEO/SEM, demand generation, and content marketing.• Sales Enablement: Collaborating with sales, market development, and product teams to identify needs, overcome challenges, and present solutions for customer acquisition and revenue growth.• Event Activation: Crafting and executing event strategies that ensure goals and objectives are met.• Advertising Campaigns: Planning and executing advertising campaigns across various media, negotiating contracts, and refining marketing content.• Market Analysis and Profiling: Monitoring market trends, customer preferences, and identifying opportunities to inform marketing strategies. Developing competitive analysis, ideal customer profiles (ICPs), lead scoring models, and customer journey maps.• Results-Oriented Reporting: Establishing key performance indicators, setting and tracking growth targets, and regularly reporting progress to stakeholders. Continuously iterating and implementing marketing strategies for improved overall performance.• Team Management: Leading, managing, and scaling Marketing Teams, including recruitment, training, performance evaluation, and mentoring to ensure team success.I am experienced at B2B and B2C omnichannel marketing across diverse settings, including early-stage startups, marketing agencies, and Fortune 500 environments, fueling customer acquisition, retention, and revenue growth throughout the entire customer journey.

Larry Ross's Current Company Details
Practice by Numbers

Practice By Numbers

View
Defining, executing, measuring, and refining compelling marketing at all stages of the Customer Journey, from top-of-funnel Awareness all the way through to Opportunity Acceleration, Purchase, and Retention.
redmond, washington, united states
Website:
practicenumbers.com
Employees:
7
Larry Ross Work Experience Details
  • Practice By Numbers
    Senior Director Of Marketing
    Practice By Numbers Jan 2024 - Present
    Salt Lake City Metropolitan Area
    Practice by Numbers helps dental practices grow and manage their business by offering all the right tools under one platform. The best-in-class solution makes it easy to automate patient communications, check-ins, forms, reviews, rescheduling cancellations – all while supercharging patient engagement and marketing. Roust analytics track 600+ KIPs so teams can set goals and work to attain and surpass them.• MARKETING: Managing and executing comprehensive multi-channel marketing strategies, including website management, paid social, display, SEM, SEO, PR, email, native, programmatic, partnerships, referral, podcasts, content marketing, events, and video.• OPERATIONS: Streamlining marketing operations and leveraging martech tools to enhance campaign efficiency, optimize workflows, and improve ROI through data-driven strategies and cross-functional collaboration.
    View
  • Fiserv
    Senior Director, Digital Marketing & Demand Generation
    Fiserv 2018 - Jan 2024
    Greater Salt Lake City Area
    Fiserv (FinTech, SaaS, B2B) is a Fortune 500 company serving nearly 10,000 financial institution clients and 1.4 billion accounts worldwide. Developed marketing roadmaps to scale paid, earned, and owned media, driving new logos and accelerating existing opportunities, resulting in a 330% revenue increase in the first year.• LEADERSHIP: Directed a cross-functional team of 15+ stakeholders to develop and implement advertising strategy, achieving alignment and a 72% reduction in campaign launch times.• DEMAND GENERATION: Designed demand generation campaigns, securing new revenue from top-tier clients (AliExpress, Bank of America, Charles Schwab, Citibank, Experian, Fidelity, Mastercard, etc.), resulting in a 45% increase in qualified leads within the first quarter.• MULTI-CHANNEL MARKETING: Managed multi-channel marketing across 20+ platforms, including SEM, SEO, PR, email, SMS, native, programmatic, podcasts, events, and direct mail, achieving a 434% increase in website traffic and a 227% rise in conversions.• MARKETING OPS: Modernized MarTech stack with Demandbase, 6sense, Salesforce, Adobe Experience Cloud, and AI, contributing to a 265% lift in SAL over 24 months.• KPI AND REPORTING: Developed metrics for engagement, pipeline intelligence, and conversions, providing insights that boosted marketing ROI by 65%.• BUDGET OPTIMIZATION: Conducted budget analysis to identify inefficiencies, reallocating resources to maximize impact, reducing spend by 24%, and increasing lead generation.• CROSS-FUNCTION COLLABORATION: Key member of Governance and Marketing Automation Boards, optimizing ECRM data practices and overseeing Salesforce Marketing Cloud migration.• RESEARCH & ANALYTICS: Led competitive analyses, SEO audits, keyword research, personas, account profiles, and customer journey mapping.
    View
  • Valley Behavioral Health
    Executive Director Brand Marketing
    Valley Behavioral Health 2012 - 2016
    Utah, United States
    VBH (Healthcare, B2B, B2C) is the largest and most diverse behavioral health service provider in the Intermountain West, offering 850,000 services annually. Led the strategic initiative to revamp the VBH (and Valley Foundation) brand image and launch new products, resulting in a robust strategy to communicate the new brand. This effort produced a 42% increase in brand awareness, a 36% growth in customer acquisition, and improved brand positioning across all marketing channels and in more than 60 facilities.• Executed new omnichannel marketing initiatives, including SEO, SEM, SMS, Paid Social, Programmatic, Affiliate Marketing, Content Syndication, Influencer Marketing, Tradeshows, Radio, Print, and Billboard; produced a 33% increase in revenue and a 18% reduction in customer acquisition costs.• Directed the development and execution of impactful marketing campaigns for a new clinic network, driving successful customer discovery and interest, generating a 27% rise in program awareness and enrollment.• Owned the forecasting, monitoring, and reporting of marketing budgets, continuously optimizing efficiencies.
    View
  • Lightheaded Products
    Vice President, Marketing, E-Commerce
    Lightheaded Products 2009 - 2012
    Park City, Utah
    Conducted extensive research to analyze positioning in the market (E-Commerce, Consumer Goods, B2C) and identify growth strategies to create a visionary brand with a clear mission, goals, strategies, promise, and character, ultimately resulting in the acquisition of LightHeaded Beds by Lifetime Products.• Built licensing relationships with Disney, Marvel, Jim Henson Productions, and other portfolio partners as part of an online strategy to ensure highly visible brands were available for purchase.• Pioneered channel development initiatives by establishing valuable partnerships with industry giants including Walmart, Sam's Club, Costco, and Amazon.• Orchestrated e-commerce development, implementing targeted segmentation strategies, and overseeing acquisition, upsell, lead management, and customer lifecycle, boosting revenue by 28% and achieving a 14% increase in customer retention.• Generated content marketing strategies and successful affiliate programs to enhance brand visibility and engagement; crafted compelling, SEO-optimized content resulting in a 55% increase in organic traffic.
    View
  • Richter7
    Senior Director, Digital Marketing
    Richter7 2004 - 2009
    Salt Lake City, Utah, United States
    • Led digital marketing and an 8-person team encompassing web development, SEM, analytics, interactive media, social media, and influencer marketing at Richter7, Utah's 'Best of State' ad agency eight times and winner of numerous ADDY awards in the Intermountain West region.• Transitioned the agency’s digital marketing efforts, optimizing automation systems and reducing manual workloads, leading to a cost reduction of $100,000 and improved overall campaign performance in the first 12 months.
    View
  • Overstock Drugstore
    Director, Marketing, Ecommerce
    Overstock Drugstore 2000 - 2004
    Utah, United States
    • Responsible for establishing a new e-commerce division and implementing go-to-market strategies, including brand development, positioning, performance monitoring, and back-end system integration.• Created successful strategies for SEO and SEM, affiliate programs, social media, email campaigns, and e-commerce sales events, resulting in a 30% month-to-month increase in website traffic, a 400% revenue increase, and an 800% sales increase.• Developed research plans encompassing focus and peer groups, internet user stats and purchasing habits, competitive analysis, and SEO intelligence.• Aggregated data into actionable strategies to enhance marketing efforts, improve conversion rates, and boost customer retention.
  • Crucial Learning
    Marketing Communications And Creative Services Manager
    Crucial Learning 1997 - 2000
    Utah, United States
    Developed go-to-market strategies for B2B and B2C products, covering areas such as brand awareness, product deliverables, sales and marketing, thought leadership, email marketing, product positioning, portals and micro-sites, interactive presentations, webinars, and tradeshows. • Created strategic conceptualization, program development and implementation, analytics and follow-up throughout the entire marketing process; designed brand strategies, marketing plans and product deliverables, key to driving company growth by 72%.• Created multiple online portal strategies including speaker bureaus, thought leadership, enterprise information, public workshops, book launches and affiliate micro-sites—putting VitalSmarts #35 on the Utah 100 list of most successful and fastest growing companies.• Restructured deliverables for a 17% revenue increase and a 178% reduction in product returns.• Developed metrics for tracking marketing initiatives and developed plans for testing and optimization, increasing overall customer conversion rates by 34%.
    View

Larry Ross Skills

Email Marketing Lead Generation Digital Marketing Marketing Strategy Sem Seo Brand Development E Commerce Marketing Communications Advertising Strategy Analytics Competitive Analysis Business Development Customer Relationship Management Brand Management Product Marketing Multi Channel Marketing B2b Interactive Marketing Crm Marketing

Larry Ross Education Details

Frequently Asked Questions about Larry Ross

What company does Larry Ross work for?

Larry Ross works for Practice By Numbers

What is Larry Ross's role at the current company?

Larry Ross's current role is Defining, executing, measuring, and refining compelling marketing at all stages of the Customer Journey, from top-of-funnel Awareness all the way through to Opportunity Acceleration, Purchase, and Retention..

What is Larry Ross's email address?

Larry Ross's email address is lr****@****rts.com

What is Larry Ross's direct phone number?

Larry Ross's direct phone number is +180172*****

What schools did Larry Ross attend?

Larry Ross attended Brigham Young University.

What skills is Larry Ross known for?

Larry Ross has skills like Email Marketing, Lead Generation, Digital Marketing, Marketing Strategy, Sem, Seo, Brand Development, E Commerce, Marketing Communications, Advertising, Strategy, Analytics.

Who are Larry Ross's colleagues?

Larry Ross's colleagues are Kevin Constantinovich, Shreyansh Singh, Aditi Agarwal, Nitish Kumar, Dan Sullivan, Ashish Ojha, Alex Runciman.

Not the Larry Ross you were looking for?

View similar profiles

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.