Actionable, insight-driven strategy and precision marketing communications to create personalized engagement that helps healthcare and insurance companies amplify brand awareness, boost customer acquisition and increase loyalty...always focused on delivering differentiated, superior customer experiences. Through a combination of content and channel relevance, earn trust and cultivate brand commitment. Inspire healthcare consumers and professionals to take informed action as they navigate the maze of decision points with purpose.Lindsay is a frequent speaker, author, blogger and tweeter (@ResnickLR) on topics including healthcare, insurance, marketing, innovation and enterprise strategy. Originally from New York, he is a longtime resident of Chicago.AREAS OF FOCUS: Integrated marketing, strategic planning, brand building, direct response, big data, digital marketing, social media, consumer marketing, global marketing strategy, sales strategy, lead generation, competitive intelligence, customer engagement, customer experience, CX, merger and acquisition, start-ups, health insurance, healthcare consumerism, health reform, ACA, Obamacare, Public/Private Exchanges, Medicare, Medicaid, ACOs, population health management, clinical marketing, telemedicine, digital health, government healthcare