Lisa Walczak Email & Phone Number

Ipswich, Ma, Us

Ipswich, Ma

www.walczakdesignbuild.comAs a design and build collaborative, continuous co-creation is a fundamental part of our process and starts the day of your initial consult. We spend a lot of time planning every single detail of your project from budget to schedule to detailed design specifications. This enables us to be as efficient as possible and ensure we have a construction approach that allows us to be in and out of your home as soon as possible with a finished product you will adore.

Boston, Ma

I managed complex interactive engagements to an acceptable level of risk by balancing scope, time, cost and quality, while also maintaining a positive team environment that promotes high performance standards and ensures that the solution we create addresses the client's business and marketing requirements. I led teams with multiple discipline representation (especially technology, creative, media and strategy) from idea inception through delivery, offering our clients a unique way to approach the challenges of this connected world that complement the limitations of their own, less-agile operating models.Define strategies >> Build brands >> Create experiences >> Deliver customer platformsRole Summary:· Project planning· Financials and operations· Delivery management· Client consultative skills

Boston, Ma

Boston, Ma

Designated account lead, driving media, digital and integrated campaigns for JetBlue with a team of talented producers.Recognition includes:EFFIE 2013Silver, Travel/Tourism/Destination - Get Away With ItGold, Media Innovation - Get Away With ItSHORTY AWARDS 2013Best midsized Social Media Agency - Get Away With ItMITX 2012Industry Categoryo Travel, Entertainment & Leisure – Get Away With ItMedia Categoryo Paid Media Content – Getaways Granter“Best of” Categoryo Best Engagement – Get Away With ItHATCH 2012Silver - Getaways GranterBronze - JetBlue BreakroomAD CLUB/MEDIA MAVENSBest Use of Digital Media - Get Away With ItBest Integrated Campaign - Get Away With It

Boston, Ma

I was lead digital producer in the creation and execution of high volume digital media and integrated campaigns.My primary responsibility was to answer one single question: How? How can we deliver "Campaign X" on-time, on-budget and on-strategy?As the primary coordinator and communicator of any digitally-based project, I collaborated with multiple project teams across boundaries of both creative and technical capabilities offering unique oversight and perspective to maintain a common goal while increasing knowledge, communication, and awareness between team members and the client. My strength lies in being an effective communicator and organizer who can eliminate obstacles, maintain a realistic view of complex digital initiatives, and manage the entire process start to finish. I am comfortable with ambiguity and able to provide structure and leadership with limited direction.Through the development of campaign scopes, analysis of initial project requirements, I was responsible for outlining required resource allocations and technical specifications to take an idea from concept to execution and ultimately build a product that will satisfy the agency and the client's overall requirements while enhancing the consumers online experience with the brand. I also managed and oversaw all those daily tasks throughout the process including: RFPs, estimates, PO's, budgets and schedules; stakeholder approvals and participate in the QA process to ensure that final builds are representative of agency's work and vision.

Burlington, Massachusetts

I thoroughly enjoyed working with clients, learning the operation of their business and developing a creative strategy that brings traditional, interactive and mobile campaigns together.Also...Recommended and executed strategic marketing initiatives, with a particular emphasis on interactive/digital marketingGrew and maintained strong client relationshipsCoordinated agency activities to meet client needs on one or more accountsBrought projects to completion on time and budgetIdentified revenue opportunities within an assigned client baseServed as interactive producer specializing in web dev, social media, video and demand generation for national accountsProvide agency support & client service across multiple industries. Integrated campaign strategy, working with creative teams, kicking-off projects and driving them through launch.

As a freelance Account Supervisor at GyroHSR, I served as primary point of contact for a healthcare client managing the delivery of the phase two launch of the client’s web site. As the liaison between the customer experience/creative and project teams, I was responsible for communicating business strategy and requirements to make sure creative assets met the needs of the client. This included managing the project structure, identifying all deliverables - focusing on creative deliverables such as UI specs., copy, design, and video. I also communicated when new tasks are identified; task duration or dependencies change and manage issues that may prevent the project from completing on-time or on-budget. In addition, I managed project documentation, validating and closing out issues and ensured all branding and creative guidelines are met and adhered to. I was accountable for gaining approval of creative assets through client review calls and legal. I worked with various other groups including CMS, Web Development, and UI Testing Teams to ensure the projects customer experience met the project objectives. In this role, I also managed the production and editing of 31 videos for integration on the web site. This included review of RFP responses, selection of production group, development of production schedule of two days of video shoots, acting as client liaison to the production and creative teams, managing all scripts for the talent, and post-production editing.

Acts as primary point-of-contact for client. Lead day-to-day management and optimization of client projects such as custom magazine programs including ad sales management, web design development and SEO optimization, strategy and development of versioned direct mail campaigns, conference and event initiativesDemonstrated a working knowledge of all of the agency's resources in order to evaluate recommendations and strategies before presenting to clientAssisted in strategy development and authors project summary/analysis Proactively found new ways to builds client's business and grow accounts and serves as lead development manager on responses to RFPsMastered and maintained vast knowledge of clients business, competition, and latest industry news and trendsMonitored agency/client budgets and billing process for accuracy and timeliness

Responsible for direct response advertising, including placement and project management of print media and direct mail projectsCoordinates all logistical activities associated with the expediting for tradeshows, conferences and special events. Activities include scheduling, planning, documentation, booth graphic and marketing material preparation and problem resolution for a minimum of 14 events annuallyNegotiates all printing and promotional product contracts. Directs printing projects ensuring that the projects meet deadlines and fall within budgetary constraintsOversees departmental financial management activities and contract administrationCollaborates with colleagues and consultants for the production of client deliverablesConstantly keep senior managers and internal clients apprised of project status; present re-forecasts of project plan when necessary

Mba, Marketing

Ba, Communications, Pr

Activities and Societies: Student Government Association, Residential Life, Theater Group, Intramural Sports