Laura Sabin Email & Phone Number

Napa, Ca, Us

St Helena, California, United States

Sole designer and marketer for a family-owned, boutique winery in Napa Valley

Oakland, California, United States

Napa, California, United States

Developed comprehensive DTC marketing strategy to boost online sales and elevate brand recognition for an impact driven, sustainable meat company • Managed end-to-end DTC operations, including retention, acquisition, inventory, pricing, and communications, resulting in online sales growth and consumer retention• Optimized website flow, member portal and checkout processes, driving a 0.8% increase in conversions• Orchestrated successful website redesign and DTC meat club program relaunch• Led DTC holiday marketing efforts, achieving a 40% increase in seasonal sales• Oversaw website content, product data, pricing, and SEO for enhanced online visibility• Produced product photography and content for web, promotions, and social media to maintain brand consistency• Directed social media contractors, driving impactful campaigns and content strategies• Utilized data insights to guide product offerings, memberships, and meat club growth• Designed & conceptualized branding initiatives, including CPG label redesigns for unified brand identity• Created diverse marketing collateral for wholesale, events, and DTC initiatives• Designed & executed targeted email campaigns and marketing initiatives to boost customer engagement and drive sales growth

Napa, Ca

• Designed & maintained websites for Ca’ Momi brands & multiple private label winery brands• Managed social media content and presence, including calendar scheduling and brand voice• Produced multimedia content (photography, styling, copywriting, graphic design, PowerPoints) for brand and clients• Oversaw email marketing campaigns for restaurants, wineries, and DTC communications• Collaborated with wine club management to drive membership growth through digital outreach and promotions• Created targeted Facebook and Instagram Ads, analyzing performance against specific demographics• Gathered and analyzed data across marketing campaigns, including social media, Yelp, and Google• Developed print marketing materials such as signage, menus, and flyers for restaurant needs

• Directed digital marketing strategy and managed overall budget allocation• Orchestrated content creation and campaigns across web, social media, blog, and email channels• Led customer acquisition initiatives, achieving a 400k email and 800k mailing list expansion• Co-led the inception and launch of a new website for CHEFS, overseeing ongoing feature enhancements• Implemented and optimized SEM/SEO practices for enhanced online visibility• Managed Rakuten partnership to elevate affiliate marketing engagement• Supervised the marketing and customer service team• Fostered partnerships with social influencers and content creators to produce diverse marketing materials• Developed and executed marketing budget strategies for maximum ROI

Napa, Ca

• Orchestrated email marketing strategies and designs to drive engagement and conversions• Successfully launched new products, ensuring impactful market penetration for DTC and MLM teams• Pioneered the establishment of the organization's social media presence and corresponding strategy• Designed annual catalogs and monthly brochures• Conceptualized and executed compelling trade show graphics, contributing to brand recognition• Directed and curated photoshoots, ensuring high-quality imagery aligning with brand aesthetics• Designed website graphics and managed SEO optimization for enhanced online visibility• Produced visually appealing PowerPoint presentations to support sales initiatives• Coordinated with web developers for continuous website improvements and updates• Generated engaging blog posts and website content to attract and retain customers• Developed a comprehensive sales and marketing promotional calendar for strategic planning

San Diego, Ca

- Co-Administered the Rainbow Educators Management Team • Created and facilitated Rainbow Educator monthly trainings • Organized the interview and selection process • Coordinated Safe Space Allies Trainings (LGBT Ally Community)- Produced and coordinated ongoing diversity and inclusion programs and initiatives on campus- Advised Chicano/Latino Graduation- Planned and organized the First Generation Student & Family Dinner and implemented the first Parent Orientation for First Generation Students- Coordinated, advised and developed the United Front Leadership Council- Developed and coordinated center programming, including heritage months and graduation banquets- Assisted in goal setting, budgeting, strategic planning and annual planning- Supervised programmers and co-advised a student staff of eight- Co-created, facilitated and organized a four day Graduate Assistant Training for Fall 2010

La Jolla, Ca

- Created, implemented, interviewed and analyzed a research project that: • Assessed the impact of racially charged incidents at UCSD on the Center • Examined social justice, diversity and campus climate as it relates to individual’s experiences at the Center • Communicated the experiences of members in the Center community- Created passive programming for further feedback on research- Presented research findings to the LGBT Resource Center Staff- Managed the front desk and assisted with day-to-day practices of the Center

- Responsible for 50+ apartments and 150+ students and their emotional, physical and mental wellbeing- Supervised and trained a four-person student staff- Developed the student staff with programming skills, counseling skills, crisis management skills and techniques on policy enforcement - Held judicial meetings regarding alcohol, pets, roommate conflicts, damages to the apartment and noise disturbances - Facilitated roommate agreements and mediations- Mediated and addressed crisis situations, handled various student and parent issues and was responsible for the on call phone half of the year- Managed the budget for activities and supplies as well as the student staff budget- Created monthly Residence Life and Housing newsletters- Assigned roommates, prepared apartments and consolidated apartments fairly and efficiently- Implemented social and educational programs- Developed a Resident Assistant Training Manual- Utilized customer service skills with apartment management and facility tours

Ma, Leadership

Activities and Societies: Rainbow Educators Safe Space Allies Multicultural Relations Board

Ba, Graphic Design