Laura Sánchez

Laura Sánchez Email and Phone Number

Digital Director & Global Head of Growth @ Salesforce I Ex-Google I Ex-Nike @ Salesforce
San Francisco, CA
Laura Sánchez's Location
Chicago, Illinois, United States, United States
Laura Sánchez's Contact Details

Laura Sánchez work email

Laura Sánchez personal email

n/a
About Laura Sánchez

As a seasoned executive with over 12 years of experience, I specialize in translating business needs into innovative data-driven solutions. My expertise has enabled customers to navigate and leverage cloud technology, driving transformational change across diverse industries including High Tech, Retail, Travel, and Healthcare.I am a globally oriented, technically proficient leader with a strong focus on digital marketing, business development, and sales. I excel at bridging the gap between business and technical teams, product development, and design, while fostering and maintaining strategic relationships with international partners and C-level executives.Key Focus Areas: Growth Strategy, Sales Leadership, Data Harmonization and AI, Talent Development, Digital Marketing, Public Speaking, Contract Negotiations, Business Development, Building Trusted Relationships, Strategic Account Planning. My extensive international experience spans EMEA, AMER, and LATAM regions, reflecting a deep understanding of diverse markets. I uphold core values of passion, freedom, and respect, and embody qualities such as activation, communication, achievement, empathy, and adaptability in all my endeavors

Laura Sánchez's Current Company Details
Salesforce

Salesforce

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Digital Director & Global Head of Growth @ Salesforce I Ex-Google I Ex-Nike
San Francisco, CA
Website:
salesforce.com
Employees:
1
Laura Sánchez Work Experience Details
  • Salesforce
    Global Head Of Growth - Outforce
    Salesforce Mar 2023 - Present
    San Francisco, California, Us
    Working under Salesforce's Office of Equality. Leading strategy for an organization of 10K employees worldwide and spearheading vision and direction for over 60+ hubs globally.Drove 7% YoY increase in main KPI. "Diversity and Inclusion Advocate" Award.
  • Salesforce
    Digital Account Director - Hls Amer
    Salesforce Feb 2022 - Present
    San Francisco, California, Us
    Internal tranfer to the HLS Business Unit. Awarded Account Director of the year. 2 promotions in role. 2023: Top #1 performer in Commercial Provider for the Marketing Solutions in AMER. Drove 700% YpY growth in territory. 2022: Top #5 performer in Mid Market Provider for Marketing Cloud solutions in AMER. Drove 257% YoY growth in territory in just half of the fiscal year (mid year internal transfer)Selected for the Account Director Excellence Academy program (10% of best talent)
  • Salesforce
    Senior Pardot Manager - Amer & Diversity Global Leader
    Salesforce Feb 2021 - Feb 2022
    San Francisco, California, Us
    Awarded top #1 Pardot highest performer for Mid Market in AMER.Awarded top #3 Pardot highest performer for all market segments in AMER.Promotion to Senior Pardot manager. Managed biggest global Pardot accounts in the High-Tech industry like Zoom, Docusign, Box, Twitter and more.Graduated from the Accelerate new managers Salesforce program for aspiring Salesforce leaders. A 12 months intense program to get us ready for leadership positions. Mentored, coached and managed people through out this program.
  • Salesforce
    Marketing Cloud Manager, Latam & Global Diversity Leader
    Salesforce May 2019 - Feb 2021
    San Francisco, California, Us
    Drove 83% of the total new revenue for the Marketing Cloud LATAM BU in Salesforce.org since the market started operating (operating for 5 years, drove 83% of all total revenue in 1.5 years). Solely led strategic vision, structure and growth for the LATAM market, focused on Higher Education and Non-profit client’s projects. Spearheaded and orchestrated all LATAM and Caribbean client’s projects to transform and empower digital marketing initiatives. Coordinating and executing go to market efforts, engagement plans, and event planning. Enabling and educating stakeholders through out the process. Data driven and execution focused. Operated in 3 languages. Collaborated with Product, Engineering, customer success, sales ops. Advanced cross functional communication and 3rd partner alliance development to further organization’s mission through the transformative power of Salesforce.
  • Google
    Senior Account Lead - Emea & Diversity Leader
    Google Jan 2017 - Apr 2019
    Mountain View, Ca, Us
    2 internal promotions. Tier 1 customer Google project lead. Supporting travel and retail verticals in the Ad Tech industry. Consistently guiding and pioneering tier 1 customer’s 
digital marketing strategy via data, accelerating YoY Growth and Google’s revenue. 120% revenue retention uplift, 169% uplift Google’s high priority areas (audience, measurement, +) by executing complex projects with internal and external stakeholders. (more data available) Grew and amplified market’s economy through strong project management, strategic planning and C-level 
partnership. Cross functional collaboration with Product, Engineering, customer success, leadership, +. 20% project: Diversity and Inclusion program manager lead for Southern Europe (Spain, France, Portugal, Italy). Working closely with HR and Google’s office of equality.
  • Google
    Key Account Strategist - Emea
    Google Jan 2017 - Dec 2017
    Mountain View, Ca, Us
    First Internal promotion (coming from another program within Google) to a higher direct client program - increasing the project size, revenue managed.
  • Ogury
    Global Account Manager
    Ogury Mar 2016 - Dec 2016
    London, London, Gb
    London, UK and Transfer to Madrid, Spain. Campaign global project lead for brands such as Nike, Rolex, The North face, BMW and more. Cross collaboration with Design, product, Engineering, customer success.
  • Nike
    Product Specialist
    Nike May 2014 - Feb 2016
    Beaverton, Or, Us
    As a Product specialist I worked with an amazing, energized team to ensure excellent product delivery. Learned and delivered a wealth of knowledge about Nike's products (Tennis specifically), and also analyzed market trends, developed sales, price, recommended improvements, identified opportunities, and increased revenue. While delivering top notch experience for Nike's customers.

Laura Sánchez Skills

Redes Sociales Microsoft Office Microsoft Excel Oratoria Sales Ventas Publicidad Marketing Advertising Public Speaking Public Relations Film Production Customer Service Social Media Editing Social Media Marketing Strategic Planning Marketing Strategy Consultor De Redes Sociales Medios Sociales Management Leadership Powerpoint

Laura Sánchez Education Details

  • Mit Sloan School Of Management
    Mit Sloan School Of Management
    Digital Marketing And Social Media Analytics
  • University Of California, Berkeley
    University Of California, Berkeley
    Negocios Internacionales/Comercio Internacional
  • University Of Wales
    University Of Wales
    Advertising And Public Relations

Frequently Asked Questions about Laura Sánchez

What company does Laura Sánchez work for?

Laura Sánchez works for Salesforce

What is Laura Sánchez's role at the current company?

Laura Sánchez's current role is Digital Director & Global Head of Growth @ Salesforce I Ex-Google I Ex-Nike.

What is Laura Sánchez's email address?

Laura Sánchez's email address is ls****@****rce.com

What schools did Laura Sánchez attend?

Laura Sánchez attended Mit Sloan School Of Management, University Of California, Berkeley, University Of Wales.

What skills is Laura Sánchez known for?

Laura Sánchez has skills like Redes Sociales, Microsoft Office, Microsoft Excel, Oratoria, Sales, Ventas, Publicidad, Marketing, Advertising, Public Speaking, Public Relations, Film Production.

Who are Laura Sánchez's colleagues?

Laura Sánchez's colleagues are Katherine Hawley, Najia Qaderdan, Tyson Read, Pooja Karan, Dillon Marley, Harbani B., Laurence Choe.

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