15 years of experience in digital marketing, working with and leading teams in agency and on client side. Now helping people improve their mental well-being through art.
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CreatorThe Stress Less Pencil Jun 2022 - PresentGothenburg, Vastra Gotaland County, SwedenI work with individuals and companies to give them the creative tools to improve their mental well-being. -
Performance ExpertBetter&Stronger Jun 2022 - PresentGothenburg, Vastra Gotaland County, Sweden -
Head Of PerformanceBetter & Stronger Jun 2019 - May 2022Göteborg, Sweden / Lyon, FranceGuiding and supporting our strategy consultants to create and deliver high performing digital solutions that develop our clients' businesses.Developing holistic digital strategies for potential new clients.Creating internal resources to facilitate learning and knowledge sharing.Pursue ongoing technical innovation, testing and adoption of new solutions.Work with our platform partners to ensure we remain best in class.Internal ressource planning.Ensuring the profitability… Show more Guiding and supporting our strategy consultants to create and deliver high performing digital solutions that develop our clients' businesses.Developing holistic digital strategies for potential new clients.Creating internal resources to facilitate learning and knowledge sharing.Pursue ongoing technical innovation, testing and adoption of new solutions.Work with our platform partners to ensure we remain best in class.Internal ressource planning.Ensuring the profitability of our work for our clients and our agency.Suivi Rentabilité ClientsPoints AMs Show less -
Digital Strategy ConsultantBetter & Stronger Mar 2015 - May 2019Lyon, FranceConcept and delivery of high performing digital campaigns.Consulting my clients on their digital strategy in order to continue developing their business.Managing all aspects of the client relationship. -
Digital Marketing And StrategyFreelance Mar 2014 - Mar 2015Lyon Area, FranceSEO analysis and strategyPPC managementWebsite design & build project managementTraining and skill developmentCharity marketing
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Lecturer Social EntrepreneurshipEcole De Commerce De Lyon Oct 2014 - Jan 2015Lyon Area, FranceSocial Entrepreneurship module for international BBA and MBA students:Introduction, business plans, theory of change, sustainable financing, governance, accountability, marketing -
Senior Account ManagerZone Jun 2013 - Mar 2014London, United KingdomProject manage and deliver end to end campaign and project performance. Monitor campaign and project performance, timelines and budgets and report on these regularly to the Account Director and the client. Manage the day-to-day relationship with clients, building and maintaining strong working relationshipsLiaise with clients regularly (responding to briefs, attending meetings, status reporting, information seeking, managing milestones and approvals).Give strategic advice to… Show more Project manage and deliver end to end campaign and project performance. Monitor campaign and project performance, timelines and budgets and report on these regularly to the Account Director and the client. Manage the day-to-day relationship with clients, building and maintaining strong working relationshipsLiaise with clients regularly (responding to briefs, attending meetings, status reporting, information seeking, managing milestones and approvals).Give strategic advice to clients based upon previous experience.Work with other agency teams, including strategy, UX and technology to ensure the best result. Show less -
Digital Development ManagerWorld Society For The Protection Of Animals Jan 2013 - May 2013London, United KingdomDeveloping and implementing global KPI reporting: identifying KPI’s for each channel, standardising reports and tracking parameters, optimising the implementation of Google Analytics for each country.Building an online learning centre for WSPA Staff covering all digital disciplines.Management of the global digital team: assisting with local digital campaign planning; providing training and support; championing digital best practice, experience and knowledge sharing. -
Junior Digital ManagerWorld Society For The Protection Of Animals Jan 2012 - Dec 2012London, United KingdomDeveloping digital campaign assets and marketing plans. Project managing the roll-out of global campaigns across the international offices.Management of the global digital team: providing support, skill assessments and training; Championing digital best practice, experience and knowledge sharing.Management of WSPA International’s digital channels. -
Online Marketing OfficerWorld Society For The Protection Of Animals May 2010 - Dec 2011- E-communications: delivering HQ e-communications programme- Website: updating WSPA International website and other WSPAmicrosites- Reporting: developing web traffic reports and tracking strategies- Data Management: managing, cleaning and distriburting data to national offices- Paid Search: assist in running paid search campaigns, developing PPC guidelines for international offices- SEO: recommendations for website optimisation, developing SEO guidelines for… Show more - E-communications: delivering HQ e-communications programme- Website: updating WSPA International website and other WSPAmicrosites- Reporting: developing web traffic reports and tracking strategies- Data Management: managing, cleaning and distriburting data to national offices- Paid Search: assist in running paid search campaigns, developing PPC guidelines for international offices- SEO: recommendations for website optimisation, developing SEO guidelines for international offices- Case studies and documentations: developing online marketing case studies and training documentations Show less -
New Media Marketing Tutor77Academy Apr 2009 - May 2010London, United KingdomAs a Tutor at 77Academy it was my responsibility to guide our students through their 10 week online markting intensive course. This included assigning modules and reading materials, organising practical work, giving and/or organising teaching sessions as well as assigning and correcting assessments - and, of course, supporting them with any problems or questions they might have. -
New Media Account Manager77Agency Jun 2008 - May 2010London, United KingdomAs a New Media Account Manager at 77Agency I focused on Search Engine Marketing (SEM) campaigns for a variety of clients. This included setting campaign concept and set up, as well as day-to-day management, optimisation and reporting of these campaigns through the advertising systems of the three major search engines - Google AdWords, Microsoft AdCenter and Yahoo! Search Marketing.
Lorena Sassman Skills
Lorena Sassman Education Details
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Social Anthropology -
Altmba -
Charity Marketing And Fundraising -
Ethnology, Indology, Paedagogics -
Foundations Of Positive Psychology
Frequently Asked Questions about Lorena Sassman
What company does Lorena Sassman work for?
Lorena Sassman works for The Stress Less Pencil
What is Lorena Sassman's role at the current company?
Lorena Sassman's current role is Advertising | Creativity | Art.
What schools did Lorena Sassman attend?
Lorena Sassman attended Soas University Of London, Seth Godin's Altmba, London South Bank University, Ruprecht-Karls-Universität Heidelberg, University Of Pennsylvania.
What skills is Lorena Sassman known for?
Lorena Sassman has skills like Digital Strategy, Google Adwords, Digital Marketing, Sem, Social Media, Seo, Email Marketing, Online Marketing, Online Advertising, Ppc, Google Analytics, Integrated Marketing.
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