Lorena Sassman

Lorena Sassman Email and Phone Number

Advertising | Creativity | Art @ The Stress Less Pencil
Lorena Sassman's Location
Gothenburg, Västra Götaland County, Sweden, Sweden
About Lorena Sassman

15 years of experience in digital marketing, working with and leading teams in agency and on client side. Now helping people improve their mental well-being through art.

Lorena Sassman's Current Company Details
The Stress Less Pencil

The Stress Less Pencil

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Advertising | Creativity | Art
Lorena Sassman Work Experience Details
  • The Stress Less Pencil
    Creator
    The Stress Less Pencil Jun 2022 - Present
    Gothenburg, Vastra Gotaland County, Sweden
    I work with individuals and companies to give them the creative tools to improve their mental well-being.
  • Better&Stronger
    Performance Expert
    Better&Stronger Jun 2022 - Present
    Gothenburg, Vastra Gotaland County, Sweden
  • Better & Stronger
    Head Of Performance
    Better & Stronger Jun 2019 - May 2022
    Göteborg, Sweden / Lyon, France
    Guiding and supporting our strategy consultants to create and deliver high performing digital solutions that develop our clients' businesses.Developing holistic digital strategies for potential new clients.Creating internal resources to facilitate learning and knowledge sharing.Pursue ongoing technical innovation, testing and adoption of new solutions.Work with our platform partners to ensure we remain best in class.Internal ressource planning.Ensuring the profitability… Show more Guiding and supporting our strategy consultants to create and deliver high performing digital solutions that develop our clients' businesses.Developing holistic digital strategies for potential new clients.Creating internal resources to facilitate learning and knowledge sharing.Pursue ongoing technical innovation, testing and adoption of new solutions.Work with our platform partners to ensure we remain best in class.Internal ressource planning.Ensuring the profitability of our work for our clients and our agency.Suivi Rentabilité ClientsPoints AMs Show less
  • Better & Stronger
    Digital Strategy Consultant
    Better & Stronger Mar 2015 - May 2019
    Lyon, France
    Concept and delivery of high performing digital campaigns.Consulting my clients on their digital strategy in order to continue developing their business.Managing all aspects of the client relationship.
  • Freelance
    Digital Marketing And Strategy
    Freelance Mar 2014 - Mar 2015
    Lyon Area, France
    SEO analysis and strategyPPC managementWebsite design & build project managementTraining and skill developmentCharity marketing
  • Ecole De Commerce De Lyon
    Lecturer Social Entrepreneurship
    Ecole De Commerce De Lyon Oct 2014 - Jan 2015
    Lyon Area, France
    Social Entrepreneurship module for international BBA and MBA students:Introduction, business plans, theory of change, sustainable financing, governance, accountability, marketing
  • Zone
    Senior Account Manager
    Zone Jun 2013 - Mar 2014
    London, United Kingdom
    Project manage and deliver end to end campaign and project performance. Monitor campaign and project performance, timelines and budgets and report on these regularly to the Account Director and the client. Manage the day-to-day relationship with clients, building and maintaining strong working relationshipsLiaise with clients regularly (responding to briefs, attending meetings, status reporting, information seeking, managing milestones and approvals).Give strategic advice to… Show more Project manage and deliver end to end campaign and project performance. Monitor campaign and project performance, timelines and budgets and report on these regularly to the Account Director and the client. Manage the day-to-day relationship with clients, building and maintaining strong working relationshipsLiaise with clients regularly (responding to briefs, attending meetings, status reporting, information seeking, managing milestones and approvals).Give strategic advice to clients based upon previous experience.Work with other agency teams, including strategy, UX and technology to ensure the best result. Show less
  • World Society For The Protection Of Animals
    Digital Development Manager
    World Society For The Protection Of Animals Jan 2013 - May 2013
    London, United Kingdom
    Developing and implementing global KPI reporting: identifying KPI’s for each channel, standardising reports and tracking parameters, optimising the implementation of Google Analytics for each country.Building an online learning centre for WSPA Staff covering all digital disciplines.Management of the global digital team: assisting with local digital campaign planning; providing training and support; championing digital best practice, experience and knowledge sharing.
  • World Society For The Protection Of Animals
    Junior Digital Manager
    World Society For The Protection Of Animals Jan 2012 - Dec 2012
    London, United Kingdom
    Developing digital campaign assets and marketing plans. Project managing the roll-out of global campaigns across the international offices.Management of the global digital team: providing support, skill assessments and training; Championing digital best practice, experience and knowledge sharing.Management of WSPA International’s digital channels.
  • World Society For The Protection Of Animals
    Online Marketing Officer
    World Society For The Protection Of Animals May 2010 - Dec 2011
    - E-communications: delivering HQ e-communications programme- Website: updating WSPA International website and other WSPAmicrosites- Reporting: developing web traffic reports and tracking strategies- Data Management: managing, cleaning and distriburting data to national offices- Paid Search: assist in running paid search campaigns, developing PPC guidelines for international offices- SEO: recommendations for website optimisation, developing SEO guidelines for… Show more - E-communications: delivering HQ e-communications programme- Website: updating WSPA International website and other WSPAmicrosites- Reporting: developing web traffic reports and tracking strategies- Data Management: managing, cleaning and distriburting data to national offices- Paid Search: assist in running paid search campaigns, developing PPC guidelines for international offices- SEO: recommendations for website optimisation, developing SEO guidelines for international offices- Case studies and documentations: developing online marketing case studies and training documentations Show less
  • 77Academy
    New Media Marketing Tutor
    77Academy Apr 2009 - May 2010
    London, United Kingdom
    As a Tutor at 77Academy it was my responsibility to guide our students through their 10 week online markting intensive course. This included assigning modules and reading materials, organising practical work, giving and/or organising teaching sessions as well as assigning and correcting assessments - and, of course, supporting them with any problems or questions they might have.
  • 77Agency
    New Media Account Manager
    77Agency Jun 2008 - May 2010
    London, United Kingdom
    As a New Media Account Manager at 77Agency I focused on Search Engine Marketing (SEM) campaigns for a variety of clients. This included setting campaign concept and set up, as well as day-to-day management, optimisation and reporting of these campaigns through the advertising systems of the three major search engines - Google AdWords, Microsoft AdCenter and Yahoo! Search Marketing.

Lorena Sassman Skills

Digital Strategy Google Adwords Digital Marketing Sem Social Media Seo Email Marketing Online Marketing Online Advertising Ppc Google Analytics Integrated Marketing User Experience Strategy Affiliate Marketing Media Buying Advertising New Media Social Media Marketing Web Analytics Search Engine Optimization Public Relations Copywriting Mobile Marketing Pay Per Click Search Engine Marketing

Lorena Sassman Education Details

Frequently Asked Questions about Lorena Sassman

What company does Lorena Sassman work for?

Lorena Sassman works for The Stress Less Pencil

What is Lorena Sassman's role at the current company?

Lorena Sassman's current role is Advertising | Creativity | Art.

What schools did Lorena Sassman attend?

Lorena Sassman attended Soas University Of London, Seth Godin's Altmba, London South Bank University, Ruprecht-Karls-Universität Heidelberg, University Of Pennsylvania.

What skills is Lorena Sassman known for?

Lorena Sassman has skills like Digital Strategy, Google Adwords, Digital Marketing, Sem, Social Media, Seo, Email Marketing, Online Marketing, Online Advertising, Ppc, Google Analytics, Integrated Marketing.

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