Linda Buckle Email & Phone Number

Langley, England, United Kingdom

Chertsey

Role focus: Brand Manager for COA dog training product ranges Key Achievements • Full rebrand project for the 4 brands in training range - retail launch spring 2019. New brand comms strategy, packaging, online content for campaigns and website, new e-learning course, driving strategic NPD for range development. • New Instore Planograms and FSDU strategy accelerated new retail channel development and created an additional 150 sq meters of COA product retail in over 90… Show more Role focus: Brand Manager for COA dog training product ranges Key Achievements • Full rebrand project for the 4 brands in training range - retail launch spring 2019. New brand comms strategy, packaging, online content for campaigns and website, new e-learning course, driving strategic NPD for range development. • New Instore Planograms and FSDU strategy accelerated new retail channel development and created an additional 150 sq meters of COA product retail in over 90 stores during 2017-2018. • 3 new product launches including new category dog walking range (60 skus). • Global sales team and distributor support and direct key account support e.g. Amazon, Pets at Home, Pets Corner, and retail partners in USA, Asia, and Europe. • Social Media Strategy Management for COA in 2017 – developing strategy and managing social media agency to implement improved engagement across Facebook and launching Instagram channel. • New Brochure – project included lifestyle and product photoshoot planning & execution, full copy writing and project management to deadlines including translations in 7 language versions. Show less

Guildford, United Kingdom

Gifting and Accessories Wholesale

London, United Kingdom

Role focus: Wholesale marketing including marketing campaign delivery for B2B and B2C audience, trade show events, customer online presence and promotional materials Key Achievements •New Seasonal Lookbook program to deliver updated brand look and more efficient process •Email marketing campaign for in season sales•4 UK Trade shows / 3 International Trade Shows on very economical budgets•Key Account Management: £1M+ revenue stream, 20% growth in 2013-14… Show more Role focus: Wholesale marketing including marketing campaign delivery for B2B and B2C audience, trade show events, customer online presence and promotional materials Key Achievements •New Seasonal Lookbook program to deliver updated brand look and more efficient process •Email marketing campaign for in season sales•4 UK Trade shows / 3 International Trade Shows on very economical budgets•Key Account Management: £1M+ revenue stream, 20% growth in 2013-14 •International: Wholesale marketing strategy signoff by board (Aug 10); Netherlands and Scandinavia market trade show launches in 2011, ROI 25% in year 1. Show less

London, United Kingdom

Role focus: Global management responsibility for international distributor & agent channels. 6 direct reports. Key Achievements • Rebuilding relationships with International Distributors, ensuring marketing strategy, PR and product management accounted for international requirements to maximise sales. • Delivery of 4 International Trade shows USA, Germany, Spain, Netherlands. ROI - 7 new trade partners targeting £400K sales in 2010.

Swindon / Basingstoke

Role focus: Marketing manager for 2.5G/3G mobile communications portfolio supporting Motorola’s EMEA and APAC sales teams. Managing product campaigns, launches, key trade show events and UK customer visit centre. Enhanced my media skills with an 8 month secondment with European PR team. Key Achievements • Successfully led 4 product launches campaigns from campaign and proposition design to launch program presentations and press releases. E.g. renewable energy cell site with… Show more Role focus: Marketing manager for 2.5G/3G mobile communications portfolio supporting Motorola’s EMEA and APAC sales teams. Managing product campaigns, launches, key trade show events and UK customer visit centre. Enhanced my media skills with an 8 month secondment with European PR team. Key Achievements • Successfully led 4 product launches campaigns from campaign and proposition design to launch program presentations and press releases. E.g. renewable energy cell site with BBC Click program. •New Customer Visitor Centre (Jul 05 - Feb 06) Project managed with multiple suppliers. Budget £300K. •Customer Demo Manager - 3GSM World Congress Event (June 04 - Feb 05). Managed the delivery of all Motorola Inc. demos for global industry event - 3 sites, 18 demo teams. Show less

International / Home

Role focus: European market development & marketing projects for a mobile tech. training company. Key Achievements • UK and European Customer Direct Mail Database Cleansing Project – 15% reduction in mail out costs. • Market development plan Europe that led to sales growth +112% in 2000.

Sheffield, United Kingdom

Role focus: Marketing and Sales strategy and delivery management - 4 direct reports. Key Achievements • Communications material refresh & new website - obtained DTI Export Marketing Funding for 30% project value.• Managed S&J / DTI funded "Inward Trade Mission" for Brazilian Steel Mill delegates• Focussed the plan for global customer growth strategy. Revenue growth 1997-99 +300%.

Professional Certificate, Social Media Strategy

Post Graduate Diploma In Marketing

4 exam modules covering B2C/B2B strategic and tactical marketing and communication

Advanced Certificate In Overseas Trade

4 modules - 3 Distinctions, 1 Credit. 1998 award for the best law examination paper.

Bachelor'S Degree, Business Studies, 2I