Lisa Schoder

Lisa Schoder Email and Phone Number

Vice President, Integrated Marketing @ JCPenney
Charlotte, NC, US
Lisa Schoder's Location
Charlotte Metro, United States, United States
Lisa Schoder's Contact Details
About Lisa Schoder

I am an experienced executive marketer with a passion for brand building, media innovation and business growth. I have successfully driven profitable sales growth and brand equity through comprehensive marketing plans inclusive of paid, owned and earned activities using a data-driven approach to plan, optimize and measure. I thrive in environments where I can transform vision to action. My experience spans across new product launches, growing established portfolios and engaging new customers through meaningful marketing plans. As an active member of national marketing associations, I stay at the forefront of what is required to be a modern, omni-channel marketing leader to drive business and the industry forward.

Lisa Schoder's Current Company Details
JCPenney

Jcpenney

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Vice President, Integrated Marketing
Charlotte, NC, US
Website:
jcpenney.com
Employees:
39777
Lisa Schoder Work Experience Details
  • Jcpenney
    Vice President, Integrated Marketing
    Jcpenney
    Charlotte, Nc, Us
  • Camco Manufacturing
    Chief Marketing Officer
    Camco Manufacturing Sep 2024 - Present
    Us
  • Mma Global
    Board Member, Media & Data Board
    Mma Global 2022 - Present
    New York City, Nyc, Us
    Comprised of over 800 member companies globally and 14 regional offices, the MMA is the only marketing trade association that brings together the full ecosystem of marketers, tech providers and sellers working collaboratively to shape the future.
  • Association Of National Advertisers
    Board Member, Media & Measurement Leadership Growth Council
    Association Of National Advertisers 2017 - Present
    New York, Ny, Us
    The ANA is the U.S. advertising industry's oldest and largest trade association. As the voice of the industry, the ANA provides the advertising community with a voice before Congress, state legislatures, Federal regulatory agencies, and the courts. We also challenge our members and the industry to collaborate as a community and leverage their leadership for business and brand growth. Comprised of nearly 1,100 client-side marketers representing an estimated 20,000 brands that collectively spend $400 billion in marketing and advertising each year.
  • Independent Consultant
    Executive Marketing Consultant
    Independent Consultant Jul 2023 - Sep 2024
    Provided fractional executive marketing support to an iconic Fortune 500 brand.Advisory / business development for two emerging start-ups.
  • Macy'S
    Interim Vp Marketing/Media
    Macy'S Jul 2023 - Feb 2024
    New York, Ny, Us
    Served as interim marketing executive for Macy’s during a time of leadership transition and organization transformation. Counseled on new media measurement implementation, digital media in-housing, SEO improvement roadmap, annual/seasonal brand communication strategy and marketing organization design.
  • Lowe'S Companies, Inc.
    Vice President, Integrated Media & Partnerships
    Lowe'S Companies, Inc. 2020 - 2023
    Mooresville, Nc, Us
    Stewarded $X00M annual integrated media investment strategy as well as $X0M partnership budget. Built brand saliency and accelerated omni-channel sales of products and services. Led in-house 40-member performance media team in activating paid search, paid social, SEO and Email / SMS / Push with a keen focus on quality traffic and incremental ROAS across store, e-commerce sales and services lead-generation. Architect of Lowe's entry to retail media. Served as marketing leader for ad tech stack modernization to enable transition to durable-ID based marketing activation.
  • Ford Motor Company
    Head Of Us Media, Digital And Growth Audience Marketing
    Ford Motor Company Sep 2018 - Jul 2020
    Dearborn, Michigan, Us
    Leader of annual US Ford National (Tier 1) Integrated Media Strategy inclusive of digital and traditional media, sponsorships and activations across Ford brand and shopper marketing. Advisor to annual US Ford Dealer Advertising (Tier 2) Media Strategy. Leader of Ford’s full funnel multicultural marketing initiatives inclusive of content, events, media, integration with Ford PR, Ford Fund and dealer tools.
  • Ford Motor Company
    U.S. Integrated Marketing And Media Lead
    Ford Motor Company Jan 2017 - Sep 2018
    Dearborn, Michigan, Us
    Leader of U.S. websites and cross channel, integrated media investment strategy.
  • Ford Motor Company
    Digital Marketing & Social Media Lead
    Ford Motor Company Feb 2015 - Dec 2016
    Dearborn, Michigan, Us
    Leader of Ford US Marketing Communications content for mobile/digital/social/emerging channelsLed innovative Marketing / PR jointly-managed Content Hub supporting Ford corporate storytelling to increase awareness and favorable opinion among paid/owned/earned audiences.
  • Ford Motor Company
    Small Vehicle Portfolio Brand Marketing Manager - North America
    Ford Motor Company Sep 2013 - Feb 2015
    Dearborn, Michigan, Us
    Steered combined team of product marketing managers and brand managers in support of US subcompact and compact multi-billion-dollar vehicle businesses. Partnered with cross-functional global product team in delivery of US Business Plan pricing, volumes, distribution, and franchise retail training.
  • Ford Motor Company
    Mba Marketing Leadership Program
    Ford Motor Company Apr 2010 - Sep 2013
    Dearborn, Michigan, Us
    Rotations across Product Marketing, Brand Management and Sales as selected program participant.
  • Ford Motor Company
    Vehicle Development Engineer
    Ford Motor Company 1999 - 2010
    Dearborn, Michigan, Us

Lisa Schoder Skills

Cross Functional Team Leadership Product Development Automotive Product Marketing Program Management Brand Management Vehicles Competitive Analysis Brand Development Marketing Team Leadership Marketing Strategy Six Sigma Change Management Product Launch Product Management Engineering Management Strategic Planning Leadership Voice Of The Customer Consumer Behaviour Product Planning Analytics

Lisa Schoder Education Details

  • University Of Michigan - Stephen M. Ross School Of Business
    University Of Michigan - Stephen M. Ross School Of Business
    Marketing & Strategy
  • University Of Michigan
    University Of Michigan
    Automotive Engineering
  • Michigan State University
    Michigan State University
    Mechanical Engineering

Frequently Asked Questions about Lisa Schoder

What company does Lisa Schoder work for?

Lisa Schoder works for Jcpenney

What is Lisa Schoder's role at the current company?

Lisa Schoder's current role is Vice President, Integrated Marketing.

What is Lisa Schoder's email address?

Lisa Schoder's email address is li****@****wes.com

What is Lisa Schoder's direct phone number?

Lisa Schoder's direct phone number is +131332*****

What schools did Lisa Schoder attend?

Lisa Schoder attended University Of Michigan - Stephen M. Ross School Of Business, University Of Michigan, Michigan State University.

What skills is Lisa Schoder known for?

Lisa Schoder has skills like Cross Functional Team Leadership, Product Development, Automotive, Product Marketing, Program Management, Brand Management, Vehicles, Competitive Analysis, Brand Development, Marketing, Team Leadership, Marketing Strategy.

Who are Lisa Schoder's colleagues?

Lisa Schoder's colleagues are Hannah Harmon, Beth Gleason, Becky Preiss, Clara Bennett, Isaiah Mccoy, Angela Rich, Krista Tricarico.

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