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Having always been fascinated by technology while being blessed with a very creative mind it, was only natural that I ended up in User Experience development. I started out as a graphic artist and was lucky that my various opportunities from there on out, let me develop a deep expertise in the mechanics and psychology of our digital environments.As any good UX engineer can tell you: The logistics of any application can make or break the success rate. Great UX is about more than just looking nice - it is about feeling right and making the user an integral part of an experience. Too much going on and it distracts the audience - too little, and they struggle to figure out how to use it; there is a certain balance to it all. Over the course of my career I have found a deep passion, not only for the creation of beautiful interfaces, but also the psychological and programmatic development of the digital human interaction. I got to learn skills that let me be an integral part of any User Experience or Product team - as a designer and as a developer. In fact, I consider myself a bit of a unicorn in this field, because I am not only able to envision, draw, flow and mock the interface and interactions, but I am also able to bring those projects to life with my abilities in front-end development.
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Head Of Design EngineeringFactor.Ai Nov 2022 - PresentNew York, Us -
Head Of User ExperienceVega Factor Nov 2015 - PresentI am an integral part in building Vega Factor's state-of-the-art technology that helps organizations fundamentally transform how they organize their people and processes to maximize motivation and performance. Vega Factor is a start-up, so I wear many hats, but my main area of focus and expertise is to develop the user interface and user experience of our Vega platform. Tactical responsibilities include:product development and management, storyboarding, wire-framing, prototyping, style direction and front-end development (HTML, SCSS, Angular5)Adaptive responsibilities include:customer support, tech support, social media management, in-house apple genius, videography, content creation, user research and recruiting -
Ui/Ux Lead & Creative DirectorHarbordev Feb 2014 - Nov 2015Clearwater, Florida, UsResponsibilities • Leading a design team to complete projects in a timely manner. • Prioritizing demands and allocating resources to meet client expectations. • Leading and executing creative design • Ensuring all projects are properly planned, executed and completed on time and within budget • Coordinating with outside, remote agencies on projects as needed • Mentors and develops other team members and marketing communications professionals in their working knowledge of Marketing. Creates enthusiasm and excitement for the mission or task. • Keeps abreast of Marketing competencies, emerging trends and best practices. Applies knowledge to meet or exceed marketing / business objectives. • Gathers feedback from stakeholders, product manager and product owners in order to translate business requirements into user-centered design artifacts • Owns, protects and manages the user experience throughout product and project life cycles • Imparts design aesthetics, conceptual, creative and problem-solving skills into the company • Owns user experience from conceptual to tactical including UX, IA and Visual Design. • Creates & maintains company/product UI standards for developers • Collaborates closely with product management and engineering to ensure design approaches are successful in rapid iterative development cycles. Accomplishments • re-design of process flow from design team to development team to ensure smoother transitions • successfully designed and launched 6 applications to the App Store. • helped boost revenue by bringing in new deal opportunities • re-designed the HarborDev brand • successfully launched 3 online advertising campaigns that resulted in revenue growth Skills Used • Leadership • Conflict Management • Creative Direction • Web Design • Ui/Ux Design • Adobe Creative Suite • Wireframing • Use Cases • Marketing Consulting • HTML • CSS • jQuery • PHP -
Ui/Ux Lead Designer & Creative Director For Tampa TeamQuadrant 4 Systems Corporation Jan 2013 - Dec 2013London, GbResponsible for all design efforts for both Q4 Mobile and Q4 Digital, including but not limited to branding, user interface, user experience, web design, & marketing. Lead the product design of Q4s robust CMS platform which includes e-commerce, web builder, blogging, frictionless publishing system, and more. Provided creative direction to a team of over eight other designers on a daily basis. Worked closely with product managers and developers to meet aggressive and ambitious deadlines.Responsibilities Consulting on- and off-site to align online products with the strategic business and brand building efforts across each client's organization. Design direction for web and mobile; brand identity development; e-commerce strategy and integration; site architecting; copywriting; design staff management & mentoring; large- scale online design and content deployment for new and legacy brands. Accomplishments Successfully developed and launched Quadrant 4's new mobile department and creative staff, along with designing the website and other marketing collateral. Skills Used • Internal creative team building • restructuring • leadership • UI/UX design • Wireframing -
Lead Ui/Ux DesignerMomentum Mobile Dec 2011 - Jan 2013Tampa, Fl, UsResponsibilities• Define the User Experience of the company’s software services;• Establish design rules and patterns for all applications, design prototype application interfaces, and guidelines for product development engineers;• Produce software artifacts that realize user interfaces;• Guide UI developers and ensure designs are realizable for all target environments including desktop web browsers and mobile devices;• Monitor emerging trends/best practices, and create and maintain company UI standards for developers;• Establish practices to facilitate internationalization;• Enhance customer satisfaction and loyalty by improving the usability, ease of use, and pleasure provided in the interaction between the customer and the product; • Assist Product Management in capturing and refining business requirements and work to translate them into designs and user interactions. • Responsible for the production of wireframes, task flows and UI specifications for designs to assist with business socialization and approval, in addition to development and testing. • Ensure design concepts are followed through to ensure smooth transitions to implementation. Accomplishments • Completion of 4 mobile applications (Kickoff to Launch) Skills Used • UI/UX Design • Wireframing • Use Cases * Adobe Creative Suite (Photoshop, Illustrator, InDesign) -
Junior Ui/Ux DesignerTampa Prints Business Solutions Mar 2009 - Oct 2011Responsible for in-house advertising design as well as assigned client work. Designs mainly include Websites but also branding collateral such as Flyers, Posters, Banners, Business Cards, Postcards, etc.. • Used HTML and CSS to design and develop responsive, clean and functional web applications. • Created design theme and graphics for marketing and Sales presentations and participated in team effort to produce streamlined production all together. • Also contracted to various clients including Chinese Hospital San Francisco, Comedy and Jazz festival Jacksonville and Florida Auto Exchange.
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Junior Graphic DesignerDocinsider May 2009 - Aug 2011Summer job turned into freelance position in which assigned tasks were completed in America and sent back to Germany per E-Mail. Successfully managed and coordinated graphic design projects from concept through completion. Translated subject matter into concrete design for newsletters, promotional materials and website layouts. Demonstrated great eye for color, shape, size, texture and layout in the creation of promotional materials.
Laura Schoebel Skills
Laura Schoebel Education Details
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University Of TampaAdvertising And Public Relations -
Wilhelm Raabe SchuleHistory
Frequently Asked Questions about Laura Schoebel
What company does Laura Schoebel work for?
Laura Schoebel works for Factor.ai
What is Laura Schoebel's role at the current company?
Laura Schoebel's current role is Head of UX at Factor.AI.
What is Laura Schoebel's email address?
Laura Schoebel's email address is ls****@****ail.com
What is Laura Schoebel's direct phone number?
Laura Schoebel's direct phone number is +181352*****
What schools did Laura Schoebel attend?
Laura Schoebel attended University Of Tampa, Wilhelm Raabe Schule.
What are some of Laura Schoebel's interests?
Laura Schoebel has interest in Children, Politics, Human Rights, Animal Welfare, Health.
What skills is Laura Schoebel known for?
Laura Schoebel has skills like Adobe Creative Suite, Os X, Html, Wordpress, Microsoft Office, Web Design, Graphic Design, Css, Creative Direction, German, Marketing, Indesign.
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