Representing the End User and UX Design activities in the managing team defining the strategy and Home Services portfolio for the group.Managing a UX transversal transformation program, based on a cooperative design process between group teams and international Business Units, to improve User Centric innovation for Home Services & products.Leading a longitudinal User Research program on households' daily life in the XXIst century.

Managing a Design team (between 12 & 20+ people) including Lead Designers, UI Designers, UX Designers, Ergonomists, and Researchers. All permanents and contractors working on Entertainment and in-Home products & services, for Europ or EMEA markets. About 20 Mns people are using the products we design. In charge of : - assessing projects needs, build design process, and staffing ;- recruitment and team evolution ;- reporting of team activities ;- advocacy of UX design activities. We are involved in :- conducting user research studies (analytics, survey, and ethnography) - contributing to anticipatory projects (design thinking and prototyping)- defining and producing consistency tools (guidelines, styleguides, libraries, ...)- delivering assets for products and services (User-Journeys, Wireframes, Graph, animations, videos...) mostly in an Agile environment. - evaluating pre-production or in-life products and services (User-Tests, analytics, A/B testing, ...)

Because I deeply believe in it, and can't consider working on any topic without trying to understand the implicit trends behind the human behaviours involved. - Evangelization and advocacy for a better use of Human Sciences' tools in innovation process. Mainly as an inductive, holistic and rational approach for efficient User Research. - Conducting and managing ethnographic studies: France, Spain, Romania, Poland, Ivory Coast. - Designing mix-method research, combining ethnography and surveys learnings, plus Big Data (in-house and public).- Producing anthropological long trends analysis on dedicated subjects like entertainment practices.- Promoting results in the company, through formal communication or ad-hoc productions to be integrated in specific innovation processes (ethnographic reports, customer journey, personae, ...)Examples of studies:- How identification of user intentions in audiovisual entertainment practices can enrich recommendations efficiency. Exploratory mix-method research based on diary and Bid Data. - How does subscribing to a sVoD service transform audiovisual entertainment behaviors and families. Based on an ethnographic study conducted in Spain, France, and Romania. - Which among the Millennials and GenZ entertainment practicies are generational specificities. Based on 2 ethnographic studies conducted in France.- How do families with young kids are dealing with mental weight in a numerical world. Based on 3 ethnographic studies conducted in France.- Building a theoretical journey of adults learning through MOOCs, based on a mix-method comparative study on the population of 2 MOOCs.- What do family negotiations around TV screen, tell us about their organization and culture. Based on 2 ethnographic studies conducted in France. - Education system and practices in Ivory Coast, based on in-field research.

Conducting 3 courses: - Introduction to User Research, a 23 hours course for UI Design Master1;- What anthropology tells us about being humans, a 6 hours course for UX Design Master 2;- Designing services with Social Impacts, a 20 hours course for UX Design Master 2;This course is a series of workshops combining anthropology theory, ethnographic practice, and Design Thinking. In association with NGO. Each year, we work on a different social matter: improving education in sub-Saharan Africa, improving migrants' situation in France, ...Through these subjects, students learn to generate a global view of a complex problem, identify problems to solve, and consider global impacts in their design process. They practice immersive observation and interviews, systemic concepts modelization, and solution generation. Overall, they realize the potential they have in changing things, through a deep human understanding.