Marketing Specialist- Creates and executes the organization’s communication plan including publication development, press materials and key messaging.- Develop and integrate the United Way brand in UWSWA marketing efforts including Social Media and traditional outlets.- Develop and implement a strategy for community visibility and media out reach.- Develops, writes and designs UWSWA publications including all electronic outlets- Lead in the development, production and delivery of all collateral materials.AFL-CIO Labor Engagement Liaison- Coordinates Resource Development for the organized labor community. - Community Engagement for the local organized labor community to help create lasting positive change within the most vulnerable citizens in the community- Organize outreach between AFL-CIO SWALC & Mobile BCTC, agency partners, and local schools to develop impact programs to increase financial stability and increase graduation rates- Planning and execution of special events and community projects designed to increase community awareness, provide networking opportunities, and expand the impact of the service the labor community is able to provide to the community and its members.- Work cooperatively with Labor Liaisons in the network to develop outreach programs to engage affinity groups within the Labor Movement which can be customized for local United Ways nationwide.- Develop & implement Annual Marketing Plan for the SWALC- Develop & implement Electronic Marketing strategies including social media, SWALC website, and direct mail campaigns and as needed for affiliate member unions- Coordinate Media Activities and Promotions with local TV, Radio and Print outlets in a regional market of 522,000 for special events and campaigns for the Labor Council and affiliate member unions- Design and oversee all internal and external communications for the Labor Council- Coordinate with National AFL-CIO Emergency Response Network

• Resource Development for Annual $3.8 Million Fundraising Campaign – State, Organized Labor and others• Facilitate the transition to the Community Impact Model within the labor community in UWSWA county service area• Community Engagement for the local organized labor community to help create lasting positive change within the most vulnerable citizens in the community• Organize outreach between AFL-CIO Southwest Alabama Labor Council & Mobile Building and Construction Trades Council, agency partners, and local schools to develop impact programs to increase financial stability and increase graduation rates• Formulate messaging to support local labor relations, SWALC branding and activities• Planning and execution of special events and community projects designed to increase community awareness, provide networking opportunities, and expand the impact of the service the labor community is able to provide to the community and its members• Work cooperatively with Labor Liaisons in the United States and Canada to develop outreach programs to engage affinity groups within the Labor Movement which can be shared and customized for local United Ways throughout the network• Serve on the Alabama Coalition for Economic Justice – Mobile, Alabama• Develop & implement Annual Marketing Plan for the SWALC• Develop & implement Electronic Marketing strategies including social media, SWALC website, and direct mail campaigns and as needed for affiliate member unions• Develop & maintain industry and labor relationships• Coordinate Media Activities and Promotions with local TV, Radio and Print outlets in a regional market of 522,000 for special events and campaigns for the Labor Council and affiliate member unions• Design and oversee all internal and external communications for the Labor Council• Advertising: Graphic design / Copywriting• Coordinate with National AFL-CIO Emergency Response Network• Plan & execute the annual Alabama AFL-CIO Leadership Conference

• Develop and implement Annual Marketing Plan• Formulate seasonal messaging to support the company brand• Develop and maintain industry relationships to support attendance • Develop and implement Electronic Marketing strategies including the website, social media and direct mail campaigns.• Coordinate Media Activities and Promotions with local and regional TV, Radio and Print outlets for the target markets and special events.• Design and oversee all internal and external communications• Advertising: Graphic design / Copywriting • Project coordinator for website development• Assist is planning and execution of special events

• Coordinate and monitor the Annual Fundraising Campaign• Write and implement Annual Marketing Plan• Design, Write, and Edit news releases, seasonal newsletters and all Foundation publications• Project coordinator for website development• Copywriter for website• Coordinate Media Activities and Promotions with local TV, Radio and Print for the national market and within the industry• Assist is planning and execution of special events• Accounts receivable• Foundation Program presentations

• Coordinate Media Activities and Promotions with local TV, Radio and Print outlets in a regional market of 524,000• Design, Write, and Edit seasonal newsletters and all regional publications• Coordinate and promote Special Events • Create, coordinate and promote Corporate Programs and Fundraisers• Speaking Engagements• Prepare presentations for National Conference and Public Appearances• Public Information Officer for Emergency Disaster Services• Recruit and Train Volunteers• Track and Record all volunteers and volunteer hours• Liaison with Community Service Programs in Alabama, Mississippi and Florida• Compile and Report monthly statistical reports for Mobile and Baldwin Counties• Create and Maintain media & photo archive • Bulk Mailings