• Manage paid search marketing campaigns day-to-day for digital marketing agencies and direct clients worldwide utilizing Google Ads and Microsoft Ad Center, including development of campaign strategies, campaign creation and launch, keyword and ad copy creation, and performance monitoring• Partner closely in executing paid search and display services for digital marketing agencies and their internal marketing and creative teams• Oversee onboarding and time-sensitive campaign launches to ensure maximum customer experience, performing keyword research and implementation, crafting ad copy and assets, allocating budgets, assigning audiences and geotargeting, and executing tracking tag implementation• Manage campaign optimizations to align to client marketing initiatives, meet conversion goals, and deliver on key business outcomes while adhering to budgets and forecasting based on daily run rate; optimizations include keyword bidding (manual and automated), analysis of search query reports with continuous application of negative keywords, and ad copy testing• Consult clients on growth opportunities (including new products/services and account, campaign, and keyword expansion), share insights, deliver reporting, and monitor payment• Effectively support diverse client base such as e-commerce; business services; brick and mortar retail; national franchises; real estate; travel, resort, and lodging; and home services

• Implemented and assisted in the development of paid search and display advertising marketing programs to creatively promote Hoovers’ products and services with a focus on increasing overall subscription revenue• Managed relationships with search engine vendors such as Google, Yahoo!, MSN, and Business.com to support execution of testing and optimization strategies• Collaborated with digital advertising agency with the development, curation, and optimization of platform-specific display ad assets in alignment to strategic media planning and implementation• Analyzed daily campaign performance reports to measure KPIs and trends to provide meaningful insights while identifying areas of improvement and proposing actionable solutions across campaigns and channels to maximize lead generation• Examined proprietary web analytics data to gain insights, implement real-time improvements, and track overall effectiveness of campaigns in adherence to budgets while executing tracking tag implementation, keyword implementation and expansion, and keyword bid management• Left Hoovers voluntarily for family (Stay At Home Mom)

• Managed and optimized pay-per-click campaigns for highest spend clients in assigned territories, averaging 100+% attainment of individual MBO goals while signing new accounts and selling new products• Owned Diamond Channel portfolio of agency partners and direct clients such as Amazon, eBay, Nordstrom, and Hotwire, expanding and maintaining relationships through weekly calls and in-person meetings to increase spend, allocate budgets, and ensure maximum customer experience• Succeeded in exceeding quarterly revenue goals with aggressive deadlines in a fast-moving start-up environment and during Yahoo! acquisition of Overture Services• Partnered closely with sales account executives to assist with up-selling, collaborating cross-functionally to influence and align key stakeholders, and partnering effectively with editorial, finance, product management, and internal execution teams• Served as account management subject matter expert representing our department by consulting on projects including development of new proprietary CRM systems• Trained and mentored new account manager hires, creating the department’s first account manager training manual, and assisted in interviewing potential new hires• Earned the Q4 2003 Highest Spend Retail Award