Lauren Salisbury Douglas Email & Phone Number

Atlanta, Georgia, US

• Delta Air Lines, with 100,000+ employees, is consistently ranked the top airline in the United States.
• Design content and promote UX writing best practices across platforms owned by the Digital Strategy team, including delta.com, Fly Delta app, chatbot / virtual assistant (VA), and airport kiosks, as the company's first.
• Collaborate closely with content strategists, product managers, UX designers, researchers, accessibility specialists, legal teams, customer experience managers, and data analysts

San Francisco, CA, US

• Glassdoor is a global company of 800 employees that combines an anonymous, professional social network with job listings.
• Established the practice of UX writing at Glassdoor, including developing standards, training designers and product managers, and writing documentation, as the company's first UX Writer
• Wrote UX copy for redesigns that reduced bounce rate by 28%
• Led user education copy across multiple product teams, ensuring clarity and consistency for users
• Collaborated with designers and PMs in design reviews
• Designed cross-functionally with Product, Brand, Legal, Research, and Product Marketing

San Francisco, California, US

• Ourself is a health symptom-tracking and analytics platform for women.
• Developed app and website as sole UX Writer, structuring IA across both platforms
• Designed unique product offerings of data privacy and security measures as part of greater UX product team
• Fostered user trust and ensured consistent brand messaging by simplifying complex digital content, such as plain English medical textbook definitions
• Created long-form content and developed the brand by writing health & wellness articles based on research from primary-source medical journals
• Grew content and social media teams by recruiting, hiring, and managing 3 additional writers and content creators

• Mantel House DC A luxury home furnishings company that finds, restores, and sells historic marble mantels.
• Increased company’s social media following and engagement by 28% in one month by writing optimized social media marketing content
• Increased email subscribers by 12% within one week by streamlining UX flow and copy
• Helped publish the e-commerce storefront by collaborating with a web designer and writing all UX copy for the website
• Developed digital marketing campaigns by writing video scripts NYXSA gaming app company that connects aspiring athletes with Gen Z fans.
• Engaged Gen Z users by utilizing sports terminology and establishing a more enthusiastic brand voice

Atlanta, GA, US

• the little nose is an entrepreneurial fragrance design and product strategy company I founded and led that helped brands develop, launch, and market fragranced products.
• Developed brand strategy, marketing direction, and substantiated rationale for product development and UX marketing copy by conducting thorough competitor audits and market analyses within 2 months
• Launched over 12 new products in D2C marketplace, leading over 5 projects to develop new fragrance SKUs based on global lifestyle trends, seasonality, and olfactive mapping analysis

Sant Cugat Del Valles, Barcelona, ES

• Headquartered outside Barcelona, Spain, Eurofragance is a global boutique fragrance house with over 300 employees that manufactures scents for perfumes, candles, personal care products, and more.
• Instituted standard of quarterly fragrance reviews and marketing trend analyses, with development of 8+ new globally compliant and globally-shared fragrances each, in order to provide local marketing insights and.
• Collaborated with global affiliates to lead, develop all fragrances, and complete marketing strategy for biannual candle development reviews while managing team of 2 in order to proactively offer products to existing.
• Led Fragrance Development, Marketing, and Sales both locally and in Spanish office within 2 months to launch Boheme’s brand initial 6-candle line
• Designed all fragrances, content strategy, and marketing presentation materials for company’s first North American trade show participation in order to establish company presence and sales capabilities for global office
• Managed 15+ projects per week in dual role as head of Fragrance Development and Marketing to develop fragrances and respond to client briefs within deadlines across more than 5 fragrance categories

Marietta, GA, US

• Arylessence is a mid-size fragrance and flavor manufacturer of 100 employees that develops scents and flavors for a wide variety of consumer and industrial goods. They have served clients such as Kohl’s, Anthropologie.
• Managed up to 20 development projects simultaneously and led cross-functional work process with Perfumers, Marketing, Regulatory, and R&D to create winning fragrances and flavors for brands such as Kohl’s.
• Collaborated closely with Marketing to conduct quarterly market analyses and create biannual fragrance review presentations that generated multiple MMs in sales
• Coordinated research panel testing of up to 6 products on per-project basis both internally and at external facilities to iterate designs and prepare new products for successful market launch

Charlotte, NC, US

• ScentAir is a global scent marketing and branding company with over 400 employees that creates customized scent solutions for businesses, retail locations, and even homes. They serve mostly large-scale clients such as.
• Led projects and fragrance development for wide range of global brands, such as Westin Hotels & Resorts, Starbucks, M&M Mars, Ritz-Carlton, Dignity Memorial Funeral Homes, BMW, McCormick, MGM Macau Casino, and the.
• Worked cross-functionally with various departments, especially R&D Engineering, to help develop 2 new scent diffusion technologies within 1 year
• Assimilated multiple fragrance libraries and curated a global fragrance palette of over 500 fragrances during international company acquisition to streamline and improve efficiency of product offerings
• Trained over 50 Account Executives each quarter in basic fragrance understanding to increase sales

New York, New York, US

• IFF is a top global fragrance and flavor manufacturer of over 13,000 employees with clients such as Colgate-Palmolive, Unilever, and Proctor & Gamble.
• Managed fragrance development projects worth 1-10MM for brands such as Softsoap, Dial, Suave, Johnson & Johnson, Clean & Clear, Irish Spring, Target’s Up & Up, and Calvin Klein with target-exceeding 50-100% win rate.
• Worked cross-functionally with Sales, Consumer Insights, and R&D to conduct competitor audits and develop winning fragrances for launch
• Presented fragrance submissions and marketing rationale to clients such as Colgate-Palmolive to facilitate Sales and position company as a leading fragrance expert

Le Bar-sur-Loup, Alpes Maritimes, FR

• Mane is a family-owned, 150-year-old leading flavor & fragrance manufacturer of over 500 employees headquartered in France. They develop fragrances for a range of applications such as fine fragrances, personal care.
• Led weekly new product meetings to identify trends, inspire internal development teams, and share relevant marketing news, including evaluation of 10+ new product launches each week to assist in new product development
• Wrote and developed content for daily marketing newsletter to inspire internal, international fragrance development teams and position company as leading fragrance expert with external clients

JP

• The JET (Japan Exchange & Teaching) Programme is a highly selective government initiative that matches native English speakers with public schools in Japan to teach English classes and foster better international.
• Taught 350+ high schoolers and led 2 after-school activities (tennis and tea ceremony) for duration of academic school year to improve international camaraderie and English-speaking skills of students
• Maintained blog and self-published book "A Year in Japan" to raise >$1000 for victims of floods and other natural disasters

Ba, International Comparative Studies + French Minor

Master Of Arts - Ma, Perfumery, Fragrance Evaluation & Marketing

French, Film, Philosophy