Delta Air Lines, with 100,000+ employees, is consistently ranked the top airline in the United States.• Design content and promote UX writing best practices across platforms owned by the Digital Strategy team, including delta.com, Fly Delta app, chatbot / virtual assistant (VA), and airport kiosks, as the company's first official UX Writer• Collaborate closely with content strategists, product managers, UX designers, researchers, accessibility specialists, legal teams, customer experience managers, and data analysts

Glassdoor is a global company of 800 employees that combines an anonymous, professional social network with job listings.• Established the practice of UX writing at Glassdoor, including developing standards, training designers and product managers, and writing documentation, as the company's first UX Writer• Wrote UX copy for redesigns that reduced bounce rate by 28%• Led user education copy across multiple product teams, ensuring clarity and consistency for users• Collaborated with designers and PMs in design reviews• Designed cross-functionally with Product, Brand, Legal, Research, and Product Marketing• Developed UX Writing Style Guide to shape the Glassdoor voice in flows, modals, microcopy, error messages, and components in the Design System

Ourself is a health symptom-tracking and analytics platform for women.• Developed app and website as sole UX Writer, structuring IA across both platforms • Designed unique product offerings of data privacy and security measures as part of greater UX product team• Fostered user trust and ensured consistent brand messaging by simplifying complex digital content, such as plain English medical textbook definitions• Created long-form content and developed the brand by writing health & wellness articles based on research from primary-source medical journals • Grew content and social media teams by recruiting, hiring, and managing 3 additional writers and content creators• Led consistent voice, tone, and messaging for multiple writers across brand platforms by developing and maintaining UX Style Guide and editing for brand style and voice• Developed brand strategy by supporting internal and external marketing and product initiatives, including but not limited to user research, competitive audits, Apple App Store optimization, illustrations, social media marketing, and conversation design

Mantel House DC A luxury home furnishings company that finds, restores, and sells historic marble mantels. • Increased company’s social media following and engagement by 28% in one month by writing optimized social media marketing content • Increased email subscribers by 12% within one week by streamlining UX flow and copy • Helped publish the e-commerce storefront by collaborating with a web designer and writing all UX copy for the website• Developed digital marketing campaigns by writing video scripts NYXSA gaming app company that connects aspiring athletes with Gen Z fans.• Engaged Gen Z users by utilizing sports terminology and establishing a more enthusiastic brand voice • Wrote and edited UX copy in Figma across in-app components such as signup, sign-in, onboarding, user flows, empty states, error messages, and more, within one month before the product launchLabHouse: Invoice Fly & Your Fitness AppAn innovation and tech startup with over 500MM app downloads.• Improved UX by developing brand voices and writing UX copy across 2 different apps, for Invoicing & Payments and Health & Wellness• Designed components such as signup, sign-in, onboarding, empty states, error messages, and moreRoot Beer ClubRoot Beer Club is a premium root beer subscription service startup.• Developed website UX copy with clear information architecture (IA) and e-commerce best practice details by optimizing and rewriting a ChatGPT-4 prompt response• Wrote creative marketing copy for root beer packaging

the little nose is an entrepreneurial fragrance design and product strategy company I founded and led that helped brands develop, launch, and market fragranced products. • Developed brand strategy, marketing direction, and substantiated rationale for product development and UX marketing copy by conducting thorough competitor audits and market analyses within 2 months • Launched over 12 new products in D2C marketplace, leading over 5 projects to develop new fragrance SKUs based on global lifestyle trends, seasonality, and olfactive mapping analysis

Headquartered outside Barcelona, Spain, Eurofragance is a global boutique fragrance house with over 300 employees that manufactures scents for perfumes, candles, personal care products, and more. • Instituted standard of quarterly fragrance reviews and marketing trend analyses, with development of 8+ new globally compliant and globally-shared fragrances each, in order to provide local marketing insights and winning fragrances to clients• Collaborated with global affiliates to lead, develop all fragrances, and complete marketing strategy for biannual candle development reviews while managing team of 2 in order to proactively offer products to existing clients and directly assist Sales by presenting company capabilities to new and target clients • Led Fragrance Development, Marketing, and Sales both locally and in Spanish office within 2 months to launch Boheme’s brand initial 6-candle line• Designed all fragrances, content strategy, and marketing presentation materials for company’s first North American trade show participation in order to establish company presence and sales capabilities for global office• Managed 15+ projects per week in dual role as head of Fragrance Development and Marketing to develop fragrances and respond to client briefs within deadlines across more than 5 fragrance categories

Arylessence is a mid-size fragrance and flavor manufacturer of 100 employees that develops scents and flavors for a wide variety of consumer and industrial goods. They have served clients such as Kohl’s, Anthropologie, and Walmart. • Managed up to 20 development projects simultaneously and led cross-functional work process with Perfumers, Marketing, Regulatory, and R&D to create winning fragrances and flavors for brands such as Kohl’s, Anthropologie, Perfectly Posh, and Chesapeake Bay Candle • Collaborated closely with Marketing to conduct quarterly market analyses and create biannual fragrance review presentations that generated multiple MMs in sales • Coordinated research panel testing of up to 6 products on per-project basis both internally and at external facilities to iterate designs and prepare new products for successful market launch

ScentAir is a global scent marketing and branding company with over 400 employees that creates customized scent solutions for businesses, retail locations, and even homes. They serve mostly large-scale clients such as hotels, casinos, offices, event spaces, and retail stores.• Led projects and fragrance development for wide range of global brands, such as Westin Hotels & Resorts, Starbucks, M&M Mars, Ritz-Carlton, Dignity Memorial Funeral Homes, BMW, McCormick, MGM Macau Casino, and the Apartheid Museum of South Africa to provide scent solutions and generate multiple MMs in sales• Worked cross-functionally with various departments, especially R&D Engineering, to help develop 2 new scent diffusion technologies within 1 year • Assimilated multiple fragrance libraries and curated a global fragrance palette of over 500 fragrances during international company acquisition to streamline and improve efficiency of product offerings• Trained over 50 Account Executives each quarter in basic fragrance understanding to increase sales

IFF is a top global fragrance and flavor manufacturer of over 13,000 employees with clients such as Colgate-Palmolive, Unilever, and Proctor & Gamble. • Managed fragrance development projects worth 1-10MM for brands such as Softsoap, Dial, Suave, Johnson & Johnson, Clean & Clear, Irish Spring, Target’s Up & Up, and Calvin Klein with target-exceeding 50-100% win rate (target win rate: 33%)• Worked cross-functionally with Sales, Consumer Insights, and R&D to conduct competitor audits and develop winning fragrances for launch• Presented fragrance submissions and marketing rationale to clients such as Colgate-Palmolive to facilitate Sales and position company as a leading fragrance expert

Mane is a family-owned, 150-year-old leading flavor & fragrance manufacturer of over 500 employees headquartered in France. They develop fragrances for a range of applications such as fine fragrances, personal care, candles, detergents, and cleaners. • Led weekly new product meetings to identify trends, inspire internal development teams, and share relevant marketing news, including evaluation of 10+ new product launches each week to assist in new product development • Wrote and developed content for daily marketing newsletter to inspire internal, international fragrance development teams and position company as leading fragrance expert with external clients

The JET (Japan Exchange & Teaching) Programme is a highly selective government initiative that matches native English speakers with public schools in Japan to teach English classes and foster better international relations. • Taught 350+ high schoolers and led 2 after-school activities (tennis and tea ceremony) for duration of academic school year to improve international camaraderie and English-speaking skills of students • Maintained blog and self-published book "A Year in Japan" to raise >$1000 for victims of floods and other natural disasters