Luke Seager Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Carriage for overall team management, performance and sales of Divestment Brands - Stella Artois, Becks, Strongbow, Little Green & Bonamy’sKey Achievements:- Designed, led and commenced implementation of the 5 year plan for Stella Artois, Becks, Strongbow, Little Green and Bonamys- Out delivered net revenue and gross profit by 13%, whilst enhancing all our margin metrics- Presented our 3 year strategy to CEO’s of potential buyers of our brands, culminating in the successful sale and divestment of the brands- Successfully managed all partnerships across all major senior stakeholders in CUB, consulting firms and External ACCC governance- Oversaw the $M ATL ‘Together Again’ in the Life Artois campaign and ‘Rather Grand’ Strongbow campaign across Outdoor, TVC, digital, social and in store- Re-shaped our strategy to become more competitive across our key pack formats

Sydney, Australia

Strategic head for all Metcash banner groups, National Head Office and ALM. Partnership owner with Operations and States. Leader of the strategy and execution of our Joint Business Plans. Key Achievements:- Led CUB Sales team of the year for IBA- Awarded supplier of the year within IBA- Gained customer market share each year- Reshaped our team architecture for the long term to improve customer alignment- Successful delivery of budget targets each year

Southbank Melbourne

Strategic head for all Coles Group Liquor including Liquorland, First Choice and Vintage Cellars. Partnership owner with Operations and States. Leader of the strategy and execution of our Joint Business Plans. Key Achievements:- Led and embedded new team to exceed financial targets each year- Successful exclusive NPD launches with sustained delivery- Gained customer market share each year

Melbourne, Victoria, Australia

Led the largest $700m Non Food Category portfolio of Cleaning, Dishwasher and Laundry Key Achievements:- Successful range review increasing space for premium, eco friendly products, whilst rationalising the range to simplify purchase decisions for our consumers- Partnered cross functionally with Demand, Supply and Marketing teams to gain incremental wins for the portfolio- Built and maintained internal and external stakeholder management through collaborative consultation- Drove product exclusivity to deliver key sustainable competitor differentiation- Lead supplier and stakeholder management

Melbourne, Australia

Business owner for Coles Group & Myer Gift Car program for stores, online, and B2B. Develop and coach Operations, Marketing, Corporate and Head of Digital leads. Key Achievements:- Delivered significant double digit sales and profit growth across all businesses in all years- Led and developed teams - Launched first to market initiatives helping increase market share- Introduced new customer focused online and in store shopping destinations- Built and maintained internal and external stakeholder management through collaborative consultation- Drove product enhancement to deliver key sustainable competitor differentiation- Lead supplier and stakeholder management in key total loss projects- Launched Coles Music and Group Gifting online channel

Key Achievements:- Managed innovative customer lead marketing initiatives across Coles, Target, Kmart, Liquorland, Officeworks and Myer- Built and maintained partner relationships to align with strategic business objectives and customer values- Developed new revenue streams through channel diversification- Launched 3rd party gift cards to Coles, from business case to implementation

Key Achievements• Delivered $22M in incremental sales through key client signings and introducing new desired product range• Initiated new card program driving $10M in sales• Marketed and opened new channels for Coles, understanding customer behaviour and unlocking new segmentations previously unexplored• Led customer first campaigns focusing on key periods for corporate channels – End of Financial Year, Quarterly rewards, Christmas• Initiated new promotional tools to leverage current user base and create improved retention

Melbourne, Australia

Key Achievements• Launched new business EzyBite into Victoria • Negotiated and signed key clients and developed sustainable profitable relationships at senior level• Grew user base to 2000 members within 12 months• Opened EzyBite up to 15,000 employees• Managed launch activities, promotions and presentations to increase user base and improve penetration rate• Grew EzyBite personnel as result of the business growth• Became the number one provider in the provision of salary packaging food market

Melbourne, Australia

Key Achievements• Lead new business sales division for Interleasing• Responsible for increasing company activity, output and sales revenue.• Maintained relationships at senior level for long-term growth and unlocking of new business opportunities• Reported directly to the General Manager

Education record

Commerce