•Develop and deliver comprehensive business courses that integrate real-world applications and theoretical foundations, fostering critical thinking and practical skills in students.•Mentor and guide students through their academic journey, providing individualized support, career advice, and facilitating opportunities for professional growth.•Conduct and publish business research, contributing to the academic community and informing innovative teaching practices.•Collaborate with industry professionals and academic peers to create enriching learning experiences, enhance curriculum relevance, and bridge the gap between academia and the business world.

•Identified content and communication gaps and highlighted opportunities for progressing content strategy with Lockton’s Texas Series of companies. •Collaborated with digital design teams to develop methods of showcasing thought leadership. •Provided guidance for the expansion of content and communication programs that supported a fast-growing, global organization.•Lead strategic copywriting, editing, and proofreading of all Lockton Texas Series materials to ensure clarity of message, brand, and style. •Developed, managed, and implemented a new content library with searchability for the development of proposals and thought-leading content. •Helped launch strategic messaging initiatives with client areas that include nuclear energy, construction, real estate, and rail.

•Develop end-to-end marketing content strategy for the betterment of AT&T’s business to consumer outreach, communications, and thought leadership. •Advise business teams on strategies to improve efficiency in communications and marketing effectiveness.•Organize marketplace trend analysis and trend mapping by researching relevant technology trends for small business, middle market, and enterprise clients and prospects. •Drive SEO success through communications mapping, data collection and analysis, strategic planning, channel diversification, and performance tracking, increasing non-client viewership. •Developed informational and actionable messaging on industry best practices, business strategies, and consumer trends, for partner organizations and associated business groups.

•Build and manage a business-aligned communications strategic plan from conceptualization through execution including project scoping, topic definition, strategic scheduling, and content development, gaining full senior leadership buy-in. •Cultivate a culture of marketing thought leadership by continually researching industry trends, identifying potential impacts, and effectively communicating adaption strategies, receiving constant feedback on an ability to apply to real-world applications. •Develop content for a 100-page proprietary quarterly magazine addressing technical and theoretical client pain points, topics of interest, and market trends, winning multiple industry awards and contributing to a 99.6% subscriber retention rate. •Optimize organizational brand presence by creating social media, blog articles, and multi-media content from brainstorming through publishing, serving 3,000 organizations with an averaging 30% click-through rate.