Lisa Goodson, Mba Email & Phone Number

As a global strategic marketing and customer experience consultant in the healthcare, retail and technology industries, I solve challenging business problems for my customers and assist them in differentiating their products, services and corporate brands. As the CEO of Outlighten, I connect clients with talented executive advisors that can enable their business in many other areas.Having successfully led the marketing for a small, hypergrowth venture capital business and the expansion of customer experience for a large technology-focused private equity fund, I understand that it is not always possible to hire full-time staff and locating interim or fractional expert advisors can be challenging and time-consuming.The mission of Outlighten is to inspire an easier, faster and more beneficial way for small to mid-size businesses to connect to talented interim or fractional expert advisors, enabling them to accelerate their hypergrowth, profitability and success.

Menlo Park, Ca, Us

Based on my consulting success with Fortune 500 healthcare and retail companies, I accelerated the development and growth of a new retail, travel and hospitality industry vertical from $20M to $100M in 2 years. I conducted consulting workshops with marketing, sales and services executives on digital transformation, cloud acceleration, self-service AI and omnichannel ecosystem development. I also provided consult to the Genesys internal product, partner and marketing team on customer requirements, positioning and messaging. I achieved President’s Club sales award for successful attainment of sales targets, consulting excellence and hypergrowth of the business.

Menlo Park, Ca, Us

As the industry leader in contact center as a service technology, Genesys needed to expand its leadership in SaaS cloud technology and grow its digital footprint. They had recently acquired an AI and machine-learning platform and it needed a marketing strategy and expansion of their sales to sales and marketing professionals. I provided omnichannel technology consulting to sales, marketing and services customers in large enterprise accounts. I grew sales 30% and achieved President’s club award by conducting customer journey discovery, presenting use cases and delivering digital transformation roadmaps and technology solution recommendations to senior management.

Designed omnichannel customer experience and marketing strategies for businesses in the healthcare, research, non-profit and technology sectors.

Burlington, Ma, Us

Following the acquisition of BioStorage Technologies by Brooks Life Sciences, I was promoted to lead the development of an integrated global marketing team. Secured business from all top 20 biopharma companies and grew sales 40% from $115M to $160M in US, Europe and Asia-Pacific. Reduced creative outsourcing expenses by 30%, hired new marketing talent and led integrated marketing strategies for 6 additional life science and technology company acquisitions. Consulted on product development. Developed an integrated corporate website, KOL & ABM strategies, and led market research. Managed advertising, social media, SEM/SEO, conferences, webinars and alliance development.

Indianapolis, In, Us

BioStorage Technologies was an industry leader in global sample storage, inventory, cold-chain logistics and genomics in the biopharmaceutical industry. I built and managed a global marketing department that grew sales from $20M to $60M. My marketing strategy leadership enabled the company to generate a $20M genomics technology partnership with Rutgers University and to then be acquired for $127M by Brooks Life Sciences.

Henderson, Nevada, Us

As a mother, I had an interest in helping children advance their education. I founded a retail-based tutoring franchise business, hired teachers from local schools and managed all finance, marketing and operations functions. I grew sales 30% YOY and was proud to help hundreds of children acquire the educational skills they needed to succeed in life.

Us

UHG is the world’s 7th largest multi-national company by revenue and an industry-leader in managed healthcare and health insurance. When I joined Unitedhealthcare, they had acquired another health insurance company in the US. I was responsible for integrating two US marketing teams. I developed a DTC marketing plan and customer segmentation strategy that grew membership 25% and sales 10% in year 1 by building a new corporate product brand, improving DTC advertising, expanding B2B broker, reseller and referral relationships and developing a new marketing automation system and website.

Princeton, New Jersey, Us

I joined Covance Central Laboratories to build a global marketing department for a multibillion CRO enterprise. I managed a global marketing and sales support team and built a B2B strategic marketing plan that skyrocketed sales growth 150% to $500M. In my role, I managed customer segmentation, competitor analysis and pricing strategies which led to brand repositioning. I partnered with sales, finance and operations teams to successfully grow brand leadership. A key strategy I developed was the formation of a customer metrics advisory board that led to development of central laboratory industry metrics and establishment of a 501c3 business, the Metrics Champion Consortium.

Indianapolis, Indiana, Us

I began at Eli Lilly as a market research analyst and was promoted in one year to marketing manager. I led the global new product planning team in the design and launch of the diabetes blockbuster drug, Humalog and the clinical trial design for Cymbalta which led to the launch of this billion dollar neuroscience drug to consumers and HCPs. As the global marketing manager, I led a marketing team in the development of a pre-launch marketing plan and clinical study design recommendations for a Phase II-III diabetes complications drug.

Mba, Healthcare Marketing And Finance

Bs Business, Marketing And Science Major