Lisa Goodson, Mba Email and Phone Number
Lisa Goodson, Mba personal email
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I believe if companies put customers at the center of everything they do then they will win. My superpower is in driving revenue growth for businesses through customer experience business consulting, building marketing centers of excellence, establishing high-performing teams and accelerating digital transformation through technological innovation.As a global marketing and customer experience consultant, I am a problem-solver who gets energized by helping companies grow their businesses by creating exceptional customer experiences, loyalty and retention. I have successfully led product and service brands to double-digit growth by developing and marketing innovative voice, digital and AI solutions. I have created new corporate brands, launched innovative technology solutions and provided customer experience consulting services to global brand market leaders in the healthcare, life science, laboratory, retail, travel & hospitality, and technology industries.I have 20+ years of experience as a marketing executive leading small to large B2C and B2B corporations to double-digit growth. I am an executive consultant and founder of Outlighten a consulting business that provides expert advisor consulting to Fortune 500 companies and Venture Capital companies in brand management, strategic marketing planning, digital marketing transformations, communications, lead generation, customer experience best practices and technology innovation allowing them to accelerate their customer acquisition, sales, loyalty and revenue growth.
Outlighten Llc
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Ceo & Founder I Strategic Marketing & Cx Excellence AdvisorOutlighten Llc Apr 2023 - PresentAs a global strategic marketing and customer experience consultant in the healthcare, retail and technology industries, I solve challenging business problems for my customers and assist them in differentiating their products, services and corporate brands. As the CEO of Outlighten, I connect clients with talented executive advisors that can enable their business in many other areas.Having successfully led the marketing for a small, hypergrowth venture capital business and the expansion of customer experience for a large technology-focused private equity fund, I understand that it is not always possible to hire full-time staff and locating interim or fractional expert advisors can be challenging and time-consuming.The mission of Outlighten is to inspire an easier, faster and more beneficial way for small to mid-size businesses to connect to talented interim or fractional expert advisors, enabling them to accelerate their hypergrowth, profitability and success.
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Customer Experience & Marketing Leader, North AmericaGenesys Oct 2020 - Apr 2023Menlo Park, Ca, UsBased on my consulting success with Fortune 500 healthcare and retail companies, I accelerated the development and growth of a new retail, travel and hospitality industry vertical from $20M to $100M in 2 years. I conducted consulting workshops with marketing, sales and services executives on digital transformation, cloud acceleration, self-service AI and omnichannel ecosystem development. I also provided consult to the Genesys internal product, partner and marketing team on customer requirements, positioning and messaging. I achieved President’s Club sales award for successful attainment of sales targets, consulting excellence and hypergrowth of the business. -
Senior Principal Business ConsultantGenesys Mar 2018 - Oct 2020Menlo Park, Ca, UsAs the industry leader in contact center as a service technology, Genesys needed to expand its leadership in SaaS cloud technology and grow its digital footprint. They had recently acquired an AI and machine-learning platform and it needed a marketing strategy and expansion of their sales to sales and marketing professionals. I provided omnichannel technology consulting to sales, marketing and services customers in large enterprise accounts. I grew sales 30% and achieved President’s club award by conducting customer journey discovery, presenting use cases and delivering digital transformation roadmaps and technology solution recommendations to senior management.
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Strategic Omnichannel Marketing ConsultantLbl Solutions Oct 2017 - Mar 2018Designed omnichannel customer experience and marketing strategies for businesses in the healthcare, research, non-profit and technology sectors.
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Chief Marketing OfficerAzenta Life Sciences Dec 2015 - Oct 2017Burlington, Ma, UsFollowing the acquisition of BioStorage Technologies by Brooks Life Sciences, I was promoted to lead the development of an integrated global marketing team. Secured business from all top 20 biopharma companies and grew sales 40% from $115M to $160M in US, Europe and Asia-Pacific. Reduced creative outsourcing expenses by 30%, hired new marketing talent and led integrated marketing strategies for 6 additional life science and technology company acquisitions. Consulted on product development. Developed an integrated corporate website, KOL & ABM strategies, and led market research. Managed advertising, social media, SEM/SEO, conferences, webinars and alliance development. -
Senior Director Of Global MarketingBiostorage Technologies, Inc. May 2010 - Dec 2015Indianapolis, In, UsBioStorage Technologies was an industry leader in global sample storage, inventory, cold-chain logistics and genomics in the biopharmaceutical industry. I built and managed a global marketing department that grew sales from $20M to $60M. My marketing strategy leadership enabled the company to generate a $20M genomics technology partnership with Rutgers University and to then be acquired for $127M by Brooks Life Sciences. -
Ceo And OwnerTutoring Club Jul 2008 - Jun 2010Henderson, Nevada, UsAs a mother, I had an interest in helping children advance their education. I founded a retail-based tutoring franchise business, hired teachers from local schools and managed all finance, marketing and operations functions. I grew sales 30% YOY and was proud to help hundreds of children acquire the educational skills they needed to succeed in life. -
Director Of Strategic MarketingUnitedhealth Group Jan 2007 - Jul 2008UsUHG is the world’s 7th largest multi-national company by revenue and an industry-leader in managed healthcare and health insurance. When I joined Unitedhealthcare, they had acquired another health insurance company in the US. I was responsible for integrating two US marketing teams. I developed a DTC marketing plan and customer segmentation strategy that grew membership 25% and sales 10% in year 1 by building a new corporate product brand, improving DTC advertising, expanding B2B broker, reseller and referral relationships and developing a new marketing automation system and website. -
Senior Global Marketing ManagerCovance Jan 2003 - Jan 2007Princeton, New Jersey, UsI joined Covance Central Laboratories to build a global marketing department for a multibillion CRO enterprise. I managed a global marketing and sales support team and built a B2B strategic marketing plan that skyrocketed sales growth 150% to $500M. In my role, I managed customer segmentation, competitor analysis and pricing strategies which led to brand repositioning. I partnered with sales, finance and operations teams to successfully grow brand leadership. A key strategy I developed was the formation of a customer metrics advisory board that led to development of central laboratory industry metrics and establishment of a 501c3 business, the Metrics Champion Consortium. -
Global Marketing ManagerEli Lilly And Company Jan 1998 - Jan 2003Indianapolis, Indiana, UsI began at Eli Lilly as a market research analyst and was promoted in one year to marketing manager. I led the global new product planning team in the design and launch of the diabetes blockbuster drug, Humalog and the clinical trial design for Cymbalta which led to the launch of this billion dollar neuroscience drug to consumers and HCPs. As the global marketing manager, I led a marketing team in the development of a pre-launch marketing plan and clinical study design recommendations for a Phase II-III diabetes complications drug.
Lisa Goodson, Mba Skills
Lisa Goodson, Mba Education Details
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University Of California, Irvine - The Paul Merage School Of BusinessHealthcare Marketing And Finance -
Indiana University - Kelley School Of BusinessMarketing And Science Major
Frequently Asked Questions about Lisa Goodson, Mba
What company does Lisa Goodson, Mba work for?
Lisa Goodson, Mba works for Outlighten Llc
What is Lisa Goodson, Mba's role at the current company?
Lisa Goodson, Mba's current role is Marketing Leader I CX Accelerator I Product Innovator I Partner Developer I Digital Strategist l Brand Builder.
What is Lisa Goodson, Mba's email address?
Lisa Goodson, Mba's email address is ls****@****hoo.com
What schools did Lisa Goodson, Mba attend?
Lisa Goodson, Mba attended University Of California, Irvine - The Paul Merage School Of Business, Indiana University - Kelley School Of Business.
What skills is Lisa Goodson, Mba known for?
Lisa Goodson, Mba has skills like Leadership, Marketing Management, Customer Experience, Product Marketing, Clinical Trials, Strategic Partnerships, Online Marketing, Brand Development, Digital Strategy, Corporate Branding, Account Management, Sales.
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