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Lisa Goodson, Mba is listed as Marketing Leader I CX Accelerator I Product Innovator I Partner Developer I Digital Strategist l Brand Builder at Outlighten LLC, based in Zionsville, Indiana, United States. AeroLeads shows a matched LinkedIn profile for Lisa Goodson, Mba.
Lisa Goodson, Mba previously worked as CEO & Founder I Strategic Marketing & CX Excellence Advisor at Outlighten Llc and Customer Experience & Marketing Leader, North America at Genesys. Lisa Goodson, Mba holds Mba, Healthcare Marketing And Finance from University Of California, Irvine - The Paul Merage School Of Business.
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I believe if companies put customers at the center of everything they do then they will win. My superpower is in driving revenue growth for businesses through customer experience business consulting, building marketing centers of excellence, establishing high-performing teams and accelerating digital transformation through technological innovation.As a global marketing and customer experience consultant, I am a problem-solver who gets energized by helping companies grow their businesses by creating exceptional customer experiences, loyalty and retention. I have successfully led product and service brands to double-digit growth by developing and marketing innovative voice, digital and AI solutions. I have created new corporate brands, launched innovative technology solutions and provided customer experience consulting services to global brand market leaders in the healthcare, life science, laboratory, retail, travel & hospitality, and technology industries.I have 20+ years of experience as a marketing executive leading small to large B2C and B2B corporations to double-digit growth. I am an executive consultant and founder of Outlighten a consulting business that provides expert advisor consulting to Fortune 500 companies and Venture Capital companies in brand management, strategic marketing planning, digital marketing transformations, communications, lead generation, customer experience best practices and technology innovation allowing them to accelerate their customer acquisition, sales, loyalty and revenue growth.
Listed skills include Leadership, Marketing Management, Customer Experience, Product Marketing, and 46 others.
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As a global strategic marketing and customer experience consultant in the healthcare, retail and technology industries, I solve challenging business problems for my customers and assist them in differentiating their products, services and corporate brands. As the CEO of Outlighten, I connect clients with talented executive advisors that can enable their.
Menlo Park, CA, US
Based on my consulting success with Fortune 500 healthcare and retail companies, I accelerated the development and growth of a new retail, travel and hospitality industry vertical from $20M to $100M in 2 years. I conducted consulting workshops with marketing, sales and services executives on digital transformation, cloud acceleration, self-service AI and.
Menlo Park, CA, US
As the industry leader in contact center as a service technology, Genesys needed to expand its leadership in SaaS cloud technology and grow its digital footprint. They had recently acquired an AI and machine-learning platform and it needed a marketing strategy and expansion of their sales to sales and marketing professionals. I provided omnichannel.
Designed omnichannel customer experience and marketing strategies for businesses in the healthcare, research, non-profit and technology sectors.
Burlington, MA, US
Following the acquisition of BioStorage Technologies by Brooks Life Sciences, I was promoted to lead the development of an integrated global marketing team. Secured business from all top 20 biopharma companies and grew sales 40% from $115M to $160M in US, Europe and Asia-Pacific. Reduced creative outsourcing expenses by 30%, hired new marketing talent and.
Indianapolis, IN, US
BioStorage Technologies was an industry leader in global sample storage, inventory, cold-chain logistics and genomics in the biopharmaceutical industry. I built and managed a global marketing department that grew sales from $20M to $60M. My marketing strategy leadership enabled the company to generate a $20M genomics technology partnership with Rutgers.
Henderson, Nevada, US
As a mother, I had an interest in helping children advance their education. I founded a retail-based tutoring franchise business, hired teachers from local schools and managed all finance, marketing and operations functions. I grew sales 30% YOY and was proud to help hundreds of children acquire the educational skills they needed to succeed in life.
US
UHG is the world’s 7th largest multi-national company by revenue and an industry-leader in managed healthcare and health insurance. When I joined Unitedhealthcare, they had acquired another health insurance company in the US. I was responsible for integrating two US marketing teams. I developed a DTC marketing plan and customer segmentation strategy that.
Princeton, New Jersey, US
I joined Covance Central Laboratories to build a global marketing department for a multibillion CRO enterprise. I managed a global marketing and sales support team and built a B2B strategic marketing plan that skyrocketed sales growth 150% to $500M. In my role, I managed customer segmentation, competitor analysis and pricing strategies which led to brand.
Indianapolis, Indiana, US
I began at Eli Lilly as a market research analyst and was promoted in one year to marketing manager. I led the global new product planning team in the design and launch of the diabetes blockbuster drug, Humalog and the clinical trial design for Cymbalta which led to the launch of this billion dollar neuroscience drug to consumers and HCPs. As the global.
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Lisa Goodson, Mba works for Outlighten LLC.
Lisa Goodson, Mba is listed as Marketing Leader I CX Accelerator I Product Innovator I Partner Developer I Digital Strategist l Brand Builder at Outlighten LLC.
Lisa Goodson, Mba is based in Zionsville, Indiana, United States while working with Outlighten LLC.
Lisa Goodson, Mba has worked for Outlighten Llc, Genesys, Lbl Solutions, Azenta Life Sciences, and Biostorage Technologies, Inc..
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Lisa Goodson, Mba holds Mba, Healthcare Marketing And Finance from University Of California, Irvine - The Paul Merage School Of Business.
Lisa Goodson, Mba is listed with skills including Leadership, Marketing Management, Customer Experience, Product Marketing, Clinical Trials, Strategic Partnerships, Online Marketing, and Brand Development.
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