Laura Guido Email & Phone Number

After working more than 15 years in domestic and international academic medicine, I currently serve as the Chief Brand Strategy Officer at Adena Health, a cornerstone of healthcare in southern Ohio for the past 120+ years. Here, I lead a passionate team shaping Adena's brand narrative and driving its marketing initiatives. Why Adena?We’re not just a healthcare provider; we're a community partner. Adena Health has expanded from a single brick house to a comprehensive rural healthcare system with 4 hospitals, 6 regional health centers, more than 341 beds, and a total of nearly 50 locations serving 380,000 residents in 9 Ohio counties.What Do I Do? I lead the development, implementation, and management of our brand and marketing strategy across internal and external platforms – overseeing everything from content and digital engagement to business and public relations. My team and I focus on aligning all these elements with Adena's core business strategies.Guided by data analytics, market intelligence, and consumer insights, my mission is to create data-lead, strategically-driven marketing strategies. These initiatives are designed to foster and deepen our relationships with all our constituents - whether they are patients, employees, physicians, business partners, community leaders, or board members.Areas of Expertise:►Data-driven Marketing Strategy (Multi-Channel, Digital, and Content) ►Media &Public Relations►Budget, Resource & KPI Management►Business Development & Commercialization ►Marketing Operations►Relationship Building►Client Management►Change Management►Brand Development & Corporate Rebranding ►Strategy & Implementation ►Physician & Provider Marketing►Team Leadership & DevelopmentMy Leadership Ethos:I'm a believer in collaborative success. I strive to be a credible, visible, and accessible partner across all levels of the organization. Through teamwork and shared vision, I aim to help the organization meet its business and growth goals and grow strong relationships with key stakeholders. Beyond the 4 walls of our facilities, I’m committed to meaningful impact in our community by overseeing the great work of our Community Health & Development team. This team works to tackle health disparities and connects our community with the heath care services they need. .I'm always open to connecting with like-minded professionals. Connect with me if: ✦You’re passionate about healthcare innovation.✦You’re interested in brand strategy and development.✦You want to evolve marketing's role in the business of healthcare.

Listed skills include Marketing Communications, Public Relations, Marketing, Social Media, and 7 others.